Influence Global Podcast

Episode 1 – The World Of The Micro Influencer

In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.

Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 2 – The Pressures Of Influencer Marketing

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.

In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.

There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.

Plus, three top tips for a successful Influencer campaign from an industry expert.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 3 – Essential Legal Advice For Influencers

In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.

Presented by Gordon Glenister.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 4 – Both Ends Of The Influencer Spectrum

In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.

Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.

Presented by Gordon Glenister

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 5 – Influencer Marketing In The USA

In the latest episode of ‘Influence’ host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.

Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and ‘The Oprah of LinkedIn’ – Goldie Chan.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 6 – How Influencers Work With Brands

In this episode we’ll be looking at how talent works with brands.

Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 7 – What Influencers Really Want – Exclusive Research

In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 8 – Influencer Marketing In The USA

With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.

Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 9 – The Role Of The Influencer With Luxury Brands

In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector.

Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 10 – Meet The Influencers

In this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa Shah

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)

Episode 11 – Meet The Major Players: Tom Augenthaler

Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.

Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA

Produced for The BCMA by Neil Whiteside @ Freedom:ONE
Support the show (http://www.thebcma.info/membership/)