2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos. Charlie talks about how more outdoor and adventure brands have approached him and one of the projects involved canoeing the length of the Thames. One of the campaigns Visit Britain ran in September involved a diverse micro influencer group and not just from travel but from other niches like lifestyle and fashion with some really great results.
Produced by Neil Whiteside at freedom:ONE