BRANDED CONTENT MARKETING ASSOCIATION
Gordon is the Global head of influencer marketing at the Branded Content Marketing Association and chairs the industry steering group on Influencer Marketing.
Gordon has represented the industry at many industry events as a keynote speaker and panel host. If you run an agency, brand or influencer marketing platform then joining the BCMA will provide you with an array of benefits.
INFLUENCER MARKETING BEST PRACTICE GUIDELINES
The essential guide will take you through all the key fundamentals in running an influencer campaign and all the required considerations from influencer vetting, briefing, contracting, the rules of advertising,reporting and measurement and key definitions.