INFLUENCER MARKETING EXPERT
Turn Influence Into Your Most Powerful Growth Engine
Helping brands, organisations, and leaders use influencer marketing to build authority, grow audiences, and drive measurable results.
30-minute call. No pitch. Just a clear plan.
• Author of the leading book on Influencer Marketing Strategy
• International keynote speaker
• Founder of GGA Agency
• VIP Influence Programme Founder
• BCMA Global Head of Influencer Marketing
• Host of the Influence Global Podcast
Authority Strip
Influencer Marketing Expert • Speaker • Podcast Host • Author Published in Multiple Languages
AS SEEN IN / TRUSTED BY
THE PROBLEM
Most Influencer
Marketing Fails
Not Because
It Doesn't Work.
But because
there's no strategy
behind them.
Brands are investing more into
influencer marketing than ever
before. But most campaigns fail to
deliver real results. Not because the
channel is ineffective but because
the strategy is wrong from the start.
Choosing influencers based on visibility, not relevance
Campaigns with no clear structure
No alignment with business goals
No measurable ROI
Influence today is the currency of business growth.
Without the right strategy, influencer marketing becomes expensive guesswork.
And that’s exactly where I help.
SOLUTION (Core Framework)
A Smarter Way to Build
Influence
Over the past two decades I’ve worked with businesses, organisations, and leaders to help them build credibility, develop influence and create powerful marketing strategies. When done correctly, influencer marketing becomes one of the most powerful tools for growth.
Gordon helps people to:
Build high-impact influencer campaigns that create authentic influence and real business results.
Position yourself as the go to expert in your industry.
Turn your employees into powerful brand ambassadors.
Drive meaningful engagement and results
Build authority in your industry
Reach the right audience faster
Create trust through real voices
YOUR SYSTEM
The Influencer Growth System
How I Help Brands, Organisations and Leaders Build Influence That Lasts
Most influence strategies fail because they start with tactics. Mine starts with trust. Here's the framework I've used:
Launch campaigns, collaborations, and content
This is where we move from plan to action. Whether that's a a brand collaboration, or a content campaign, I'm with you. Not as a consultant watching from a distance, but as the person who
makes it work.
Authority Positioning
Define your message, niche, and industry position. We get clear on what you stand for, who you serve, and why the right people should listen to you. Your authority is the foundation.
Build a clear roadmap aligned to your goals
Stop chasing reach. Start building the right relationships. I build a bespoke strategy that maps the right influencers, communities, and decision makers to your actual commercial goals. A clear, deliberate roadmap that puts you in front of the people who matter.
Growth, Measurement & Scaling
Double down on what's opening doors. Drop what isn't. Influence isn't guesswork when you know what to measure.
HOW I CAN HELP YOU
How Gordon Can Help You
FEATURED
VIP Executive Influence Program
A high touch program for executives and leaders who want to become the go to voice in their industry.
Build authority. Generate leads. Own your niche.
Speaking
Practical keynote sessions that show what actually works in influencer marketing
Executive Roundtable
Executive dinner bringing industry decision makers together. Ideal for brands wanting to build influence with hard to reach audiences.
High Impact (One Day Intensive)
A practical one-day session focused on understanding and applying influencer marketing more effectively.
GGA Agency
Done for you influencer and employee advocacy campaigns. From strategy to creator selection to execution handled.
TOP 100 (CORE LEAD ENGINE)
Start With the Right Influencers
Most influencer campaigns fail at the first step, choosing the wrong people. Gordon's curated Top 100 Influencer Index helps you identify the voices that will actually move the needle for your brand.
AUTHORITY
Why Work With Gordon Glenister?
Gordon Glenister has spent over a decade at the forefront of influencer marketing, not as a bystander, but as someone actively shaping the industry.
As the former CEO of a leading UK trade association for 11 years, he understands what it truly takes to build communities, create authority, and drive real commercial results through influence.
Keynote Speaker
Delivers insights on influence, branding, and strategy to global audiences.
Award Winning Author
Author of a leading book on influencer marketing strategy and industry best practices.
Podcast Host
Hosts multiple shows exploring influence, membership, and personal branding.
Consultant
Advises brands and leaders on building effective, results driven influencer strategies.
Head of Influencer Marketing (BCMA)
Leads global initiatives shaping the future of influencer marketing.
Founder, VIP Executive Influencer Programme
Helps senior leaders build real authority within their industries.
PODCAST (AUTHORITY ENGINE)
The Influencer Global Podcast features conversations with industry leaders sharing real insights, strategies, and experiences.
Learn What’s Working in Influencer Marketing →
What Others Are Saying
Zak Stahlsmith
CEO and Founder of ApexDrop
Karen Hutchings
CEO of Goose Island Fashion
Ready to Build Real Influence?
If you want to turn influencer marketing into a structured, results-driven growth strategy, let’s talk.
📍 London, UK
🌐 Working Globally
📞 +44 7923 318930