Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.
Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.
View-time and livestream is considerably up year-on-year and engagement is also ‘way up’ says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.
Produced by Neil Whiteside at freedom:ONE