ABOUT GORDON
About
GORDON GLENISTER
Helping you connect to your audience through
Influencer Marketing and Membership Expertise
Gordon is a highly experienced sales and marketing professional; who has worked with a number of recognised businesses over the years including many household names. Gordon's main area of focus is membership, influencer marketing and promotional merchandise.
Gordon's journey started at the age of 15. He was always the entrepreneurial type and made his first £1,000 selling plants and servicing gardens in Essex. A few years later, Gordon was thrust into the world of business, with an eye for detail and opportunity. Gordon's first sales job was working for the match giant, Bryant and May where he was told again and again that he over-achieved.
After awhile, Gordon moved onto a bigger role, working for Grant of James. During his time at Grant of James, he consistently beat his sales incentives and was one of the top salesmen in the team. From there, Gordon moved to join cider and beer giant, HP Bulmer as one of the youngest ever regional sales managers. At just age 26, Gordon managed a £21 million Whitbread account!
INCENTIVES INDUSTRY
Gordon always dreamt of owning his own business and in 2000, he launched an incentive and rewards company. A few years later, in 2007, Gordon sold the business and moved onto a role as Director General for the British Promotional Merchandise Association where he headed up a number of exciting projects, including launching the first ever online educational academy.
Additionally, Gordon covered the company’s first major conference and supported the first collaborative exhibition at Silverstone. All projects were highly successful, particularly the Silverstone exhibition with participants leaving rave reviews!
Gordon is often invited to events to deliver speeches as he is a proficient and experienced speaker, very engaging too. Gordon also speak at international promotional product events and has presented at industry awards.
THE MEMBERSHIP INDUSTRY
More recently, Gordon launched his own Membership Consultancy aimed at supporting Membership Bodies and Trade Associations. Gordon has his own podcast and blog, called Membership World (do have a listen!) where he give his own views and advice as well as interviewing Thought Leaders in the sector. Gordon continue to regularly speak on the international stage about membership and community engagement.
THE IMPACT OF COVID-19 ON THE MEMBERSHIP SECTOR
Over the past few months, Gordon was commissioned to research the impact of Covid-19 on the membership bodies, associations and charities sectors. You can read his findings here. Gordon hope they’re interesting and valuable to you.
INFLUENCER MARKETING
