Top 100 Influencer Index

Top 100 Influencer Index

Top 100 Influencer Index

TOP 100 INFLUENCER INDEX

Top 100 Most Influential People Index in your sector

Leverage your members to grow your audience, influence, revenue and membership, and increase visitor traffic.

In today's information saturated world, growing your audience, influence, revenues and memberships has become more challenging than ever before.

As campaign costs soar, returns increasingly diminish - resulting in a never ending spiral of wasted time, money and effort.

Our Top 100 Influencer Index flips the script by engaging your existing audience, and leveraging their audience to raise awareness, generate revenues and grow your membership - last year reaching an audience of over 2 million people and generating a net return of £12,000 for just one of our clients.

Our Top 100 Influencer Index Deliverables

Raise awareness of your organisation, products and key issues ✔
Engage stakeholders and target audiences on an issue or focus area ✔
Impact and shape discussions around a specific topic, issue or objective ✔
Create, build or cohere a community around a shared goal ✔
Measure stakeholder engagement on a specific issue, topic or objective ✔
Enhance PR exposure through online and industry press coverage ✔


“When your members are engaged and empowered, they become passionate advocates for your brand. Their authentic and genuine endorsements resonate more deeply with stakeholders, building trust and credibility.” - Gordon Glenister, Director

Your Top 100. Your untapped opportunity.

Your Top 100 Influencer Index ranks professionals in your industry according to the key metrics of their social media presence.

Sharing the voice of your association or community to a wider audience outside your membership.

Those recognised are presented at a Top 100 Index ceremony - either online or in person - providing you with an opportunity to raise sponsorship and generate revenue from this exclusive event.

Publicity from recipients of the index sharing content online…

Why now?

• You are sitting on a goldmine of opportunity which is largely untapped

• Be the first and potentially the only owner of the top 100 most influential people in your sector.

• This is not only a revenue driver but also a huge PR potential for your organisation. That’s why we have so much interest from industry associations who already have authority but not necessarily within their members

• Most industry awards have just a handful of recipients, this allows you to reward up to 100 people

• This hasn't been done in your sector therefore creating real excitement We are measuring real data and therefore not merely a popularity contest.

• Partnering with multiple industry media can widen your reach even further

• Event attracts sponsors and further social media impact, creating an exclusive partnership could attract sponsors like you haven't potentially had before

• Don't let a competitor take this opportunity because they will…..

As an expert Influencer Marketer, Personal Brand Specialist and former CEO of a trade association, Gordon Glenister will work directly with your team and oversee the entire Top 100 Index process - ensuring you are in safe hands.

Typical ROI & Case Studies

Launching the Top 100 Hair & Beauty Professional Influencers Index enabled The National Hair & Beauty Federation to respond to the increasing use of social media by their community.

This is a sector that lives online and loves to share its visual creativity with each other…

By celebrating those who are using social media most effectively, we created something new, unique and unexpected, delivering an unprecedented boost in social media reach and engagement for our client across their industry.


“From the moment we began to roll out the results, our channels exploded with reaction and engagement.” -Richard Lambert, Former CEO NHBF

One of our clients that run the Technology for Marketing Show used the index to run the Top 100 Marketing Influencer Index. Both years have been hugely successful in generating greater registrations, summarised below in 2024:

Impressions 185,000
Likes 8,000
Posts and Reposts 300
Comments 1200
Click through rate 15%
Clicks 6,000
Show registrations 1300

“Organising the Top 100 Marketing Influencers Index has been an immensely rewarding experience. This initiative not only highlights the leading minds in marketing but also sets the stage for collaboration, innovation, and inspiration within our community. Seeing the dedication and creativity of these influencers has been truly inspiring. I encourage everyone to get involved and celebrate the incredible talent shaping the future of marketing.” -Closer Still Media

Month 1 Month 2 Month 3 Month 4
We support you with communication to your industry audience (members and non-members) asking them to nominate themselves or another person against a set of online influence criteria. We analyse up to 250 profiles looking at follower, engagement and reach metrics - across Linkedin, Youtube, Tiktok and Instagram - so your Top 100 Index is based on real data to ensure authenticity and independence. We report back the Top 100 Influencers in your industry and work with you to notify the designated award recipients - many of whom will share the online graphics on social media tagging you. We reveal the Top 10 Influencers at your awards ceremony - either online or in person - which allows you to sell to sponsors and generate revenue.
This creates a buzz in your industry and kick starts the registration process. This ensures we have the right people that have true influence in your final index. The value of this advocacy is huge when well-managed and structured. This PR event generates revenue, while maximising your online exposure and in-person reach.

Unlock your true potential

Amplify your influence and elevate your audience engagement today!