In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.
Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.
Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA (www.thebcma.info), the new association supporting Influencers
Produced by Neil Whiteside at Freedom:ONE