In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go. Jeanette has run global influencer marketing campaigns for Jaguar Landrover in 24 different markets. You really do need to understand the local cultures and traditions, get it wrong and it can be a costly mistake.
Presented by @gordonglenister
Produced by Neil Whiteside at freedom:ONE