Gordon Glenister is a global expert on influencer marketing and specialises in advising companies and people about becoming an expert in their field – or key person of influence

So do you have any of these concerns

• Feel that you have a lot of knowledge but it’s not cutting through online
• Find it hard to grow a social media presence
• Sometimes not sure where to go or where to start
• Sometimes have imposter syndrome, others around you seem better qualified
• Want to maybe write or speak more but things aren’t going in the right direction or you don’t simply have enough time
• Feel like that despite your efforts you are simply not generating enough income
• Feel like you are always chasing people while few come to you

My Executive VIP influencer marketing program has been designed for you in mind. There are no powerpoints, there are no tests, there isn’t hours and hours of homework, there is nothing that doesn’t relate to YOU!

My aim is help you

• Generate more income and charge higher prices
• Have prospects and clients come to you rather than you do all the work
• Have your content seen my a wider audience
• Help you create a niche that help you be KNOWN for something

So what happens?

• We meet initially for a brief call to make sure I can help you deliver your goals
• If we work together we meet on zoom every 2 weeks for 1.5hours and for 3 months In total (6 sessions) and go through a structured but flexible approach to defining a brand proposition
• We work on google sheets to enable our ideas to be captured and include timeline tasks
• In between this time, there may well be some email exchange to ask/answer any questions

We go through a process

In this session we discover what you stand for, where your expertise is and who else is competing in your space.

• Review analysis of your competitors and exemplars
• Understand your motivations ,passions and skills
• Review branding styles for logos, websites and people
• Decide what we can focus on to create maximum impact
• Discover what support you need

Session 2 – Align

In this session we will work together on creating your identity and branding message and reviewing your social media footprint.

• Agree on your primary influencer niche – ie what you stand for
• Layout ideas for your social media bios and online footprint
• Look at colour choices that reflect your persona
• Introduction to Canva and other tools to build up your asset base
• Showcase other ideas to promote your brand

Session 3 – Influencer Strategy

In this session we will work together to focus on one or two major objectives that will get you noticed, and this could be PR, Podcast, Book, Speaker slots, Reports, Campaigns as examples. We will also work how important it is to have the right mindsight

• Map out ideas to promote your personal brand and a timeline
• Explore conferences, shows, magazines, reports, and create a plan
• Create a 30 day content plan for at least one of the online platforms
• Explore tools and support staff to enable goals achieved
• Consider brands to work with and create a media deck for working with you

Session 4 – Refer

We will explore your networks and relatable organisations that could help you do grow your influence and connection base

• Explore relevant communities that you could be part of
• Understand the key personnel within these people and we will together create a relationship strategy
• Connection to my community – key personnel maybe beneficial to you that I will personally introduce you to
• You will create a small group of HIP (highly influential people) often connectors that you will be able to work with to build your influence
• Introduction to a referral framework

Session 5 – Evaluate

Look at how to evaluate your progress

• Understand how to measure everything you do
• Set goals that are achievable, and visualise them ie (SMART)
• Set up a database to measure your success in relation to others
• Have regular catch ups with your (HIP)
• Keep growing your knowledge – what events/courses to consider

Session 6 – Personal Content Plan

Create your first 1 month content plan – my team will help you do this by using Canva

• We will start you off with a design for your social media graphics and your first 1 month plan. (not video)
• These graphics will be a mixture of reels, posts and carousels
• They will embody your colour and messages
• You will need to post and comment accordingly