EPISODE 22: PR & INFLUENCER MARKETING

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.

@gordonglenister
@sabguthrie
https://www.prca.org.uk

Produced by Neil Whiteside at freedom:ONE

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