High Impact Influencer Marketing One Day Course

High Impact Influencer Marketing One Day Course

High Impact Influencer Marketing One Day Course

Who’s is the course for 

  • Sales, marketing and PR professionals looking to run influencer campaigns
  • Marketing, PR agencies looking to expand and build an influencer department
  • Entrepreneurs and business owners looking to build their business around an influencer strategy
  • Students looking to supplement their courses


Module 1: Introduction to Influencer Marketing

  • Definition of influencer marketing
  • Why influencer marketing is effective
  • Key benefits and challenges of influencer marketing

Module 2: Identifying Your Target Audience and Goals

  • Understanding your target audience
  • Setting specific goals for the influencer marketing campaign
  • Aligning influencer marketing with broader marketing objectives

Module 3: Finding and Selecting the Right Influencers

  • Different types of influencers (mega, macro, micro, nano)
  • Tools and platforms to discover relevant influencers
  • Best practices for vetting and selecting influencers

Module 4: Crafting Effective Influencer Campaigns

  • Developing compelling campaign ideas and themes
  • Collaborating with influencers on content creation
  • Ensuring ASA Guidelines and transparency of disclosure

Module 5: Building and Maintaining Relationships with Influencers

  • Nurturing long-term partnerships
  • Negotiating contracts and agreements
  • Managing expectations and communication

Module 6: Measuring and Analyzing Campaign Performance

  • Identifying relevant KPIs (Key Performance Indicators)
  • Tracking and measuring the success of influencer campaigns
  • Analyzing ROI (Return on Investment)

Module 7: Influencer Marketing and Social Media Platforms

  • Platform-specific strategies (Instagram, YouTube, TikTok, etc.)
  • Leveraging user-generated content (UGC)
  • Dealing with potential platform algorithm changes

Module 8: Handling Challenges and Crisis Management

  • Addressing negative influencer behavior
  • Managing potential PR crises
  • Maintaining brand reputation during influencer campaigns

Module 9: Legal and Ethical Considerations

  • Legal guidelines and regulations for influencer marketing
  • Ensuring authenticity and transparency in influencer partnerships

Module 10: Future Trends in Influencer Marketing

  • Predictions for the future of influencer marketing
  • Emerging technologies and innovations in the field

Date: Friday 10th November

Timings: 9:00 AM - 4:30 PM

• Home Grown Private Members Club

• Coffee/Tea Refreshments Included

• Networking Opportunity

Unlock your true potential

Amplify your influence and elevate your audience engagement today!