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As a former director general of the British Promotional Merchandise Association and the founder of Membership World I am well Read more
The Welcome Stamp set up during the Covid outbreak from Barbados has been so successful that the Barbados Government has Read more
Building on Excellence: Saluting Black Women's Achievements This Black History Month's theme, "Saluting Our Sisters," encourages us to pay special Read more
Posting on social media has become a lucrative business, with top content creators earning millions. But there is a new Read more
pokimane
Do you want to earn $12,000 per post on Tiktok? With this in mind, Tipalti analyzed the streaming landscape of mid-2023 to reveal Read more
Climate Change Influencers – Are They More Relatable
Climate Change Influencers – Are They More Relatable UN secretary general, António Guterres, just rang the alarm bells with an Read more
ChatGPT
How Will ChatGPT Affect Creator Jobs As a large language model, ChatGPT has the potential to revolutionize the way we Read more
Partly fueled by months of lockdown, the fitness influencer (or fit-fluencer) business has been going from strength to strength over Read more
Did you know that YouTube is the second-most visited website on the internet (after Google), boasting 14.3 billion visits per Read more
Inspiration seekers, this is for you! These are the most inspiring spaces to work from in London From breathtaking views Read more
Are Membership Organisations Embracing Digital To Increase Member Benefits
As a specialist in membership organisations and influencing, and founder of Membership World, I’ve naturally been keeping a keen eye Read more
Top Influencer Marketing Podcasts for 2022
Top Influencer Marketing Podcasts for 2022 If you’re looking to build your influencer marketing strategy, you might have been considering Read more
If you’re looking to build your influencer reach, there’s a huge choice of agencies out there who can help you Read more
What Are The Top Social Media Trends 2022?
What Are The Top Social Media Trends 2022? My friends at Hootsuite have released this year’s digital report and, as Read more
Pet influencers are a fascinating aspect of influencer marketing, and many have developed huge followings to become the animal celebrities Read more
LinkedIn is a major tool for many marketers. With the ongoing pandemic having forced major changes in how we work, Read more
Use of social media has been growing exponentially of late, and the changes forced by the Covid-19 pandemic have accelerated Read more
Developments in social media, and the lasting impact of the global pandemic, have changed the face of marketing. Social media Read more
Live stream shopping (or live stream e-commerce) is being touted as the next big thing in retail. Whilst it’s probably Read more
One of the biggest and fastest-growing social media channels, TikTok is a phenomenon that looks set to stick around. It’s Read more
Before we delve into about how to find influencers, it’s worth mentioning what an influencer actually is. WHAT IS AN Read more
Avery Woodward
The world is changing, driven by the rise of online technologies, social media and, to an extent we have, perhaps, Read more
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a Read more
When you are looking at your membership model, make sure you investigate a range of suppliers. Off the shelf options Read more
When you set up a membership club, you want the right people at the right price to join. I see Read more
There are many different ways you can segment your membership. What you decide to call the levels will be driven Read more
Why membership is a new driver of revenue for lots of organisations, for established clubs, associations, institutes, gyms and many Read more
Promotional products are an often understated but very powerful advertising medium.  So often buyers consider promo merch as a last Read more

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