Climate Change Influencers – Are They More Relatable
UN secretary general, António Guterres, just rang the alarm bells with an urgent call to "massively fast-track climate efforts by every country and every sector and on every timeframe. Our world needs climate action on all fronts: everything, everywhere, all at once,” after scientists issued a final warning to act now on the climate crisis before it's too late, in the latest release (The Intergovernmental Panel on Climate Change).
As the fastest growing investment vertical today, the swift growth of climate tech innovation offers a ray of hope that we are, at last, putting our money where our mouth is to create businesses that deliver an economy where nature and the people and animals in it come before profit. Since 2010, the number of climatetech companies increased by 4x to reach over 44,500 in 2022.
Here's a list of some of the influencers playing a leading role in pushing forwards the growth of climate tech and businesses that are truly sustainable:
1. Marianne Lehnis is Founder of The Green Techpreneur - a unique marketplace and magazine about and for climate tech startup founders and investors where she aims to make insight and opportunities available to every aspiring climate entrepreneur. She’s the host of The Climatetech Founders’ podcast and a Forbes climate tech Contributor.
2. Going Green Media - travel the world making high-quality videos of greentech projects and sharing these on their Instagram. They’re bringing more awareness to the opportunities around climate innovation and progress.
3. Tim Steppich runs ClimateU - a European networking platform and marketplace to connect climatetech startups, investors, and talent. He’s been listed on Forbes 30 under 30. (Germany based).
4. Les Mood is the Founder of Greentech Talks, where he features conversations with greentech professionals and leaders. He’s also a top voice on LinkedIn for tech and innovation. (US based).
5. Julia Pyper is host of award-winning podcast, Political Climate – a biweekly podcast on energy and environmental issues in America and around the world. Presented by the USC Schwarzenegger Institute and in partnership with Canary Media.
6. Gordon Bateman is the founder of Investor Ladder – a network of over 1000 active investors with a climate tech focus. He is shaking up the investment sector with the UK's most inclusive investor summit, Climb23, in Leeds – with a focus on affordability and a free virtual broadcast of the event to democratise access to investment opportunities.
7. Gemma Styles - none other than THE Harry Styles’ sister - with 9.6 million followers on Instagram, Gemma is making waves for the environment as a campaigner for pre-loved clothes and fair fashion. She the host of the top-rated Good Influence podcast.
9. Sophia Kianni is a young climate activist and the founder of Climate Cardinals, a non-profit youth-led project that makes climate change information more accessible to non-English speakers with a focus on languages spoken in regions that are most vulnerable to the impacts of climate change.
10. Mark Thackeray believed in climate tech long before it was popular to do so. In 2010 - he was laughed at and called a treehugger when he was the first UK market player to develop crowdfunding opportunities exclusively for climate tech startups. He’s since played a pivotal role in helping the UK climatetech sector develop through The Green Techpreneur marketplace, connecting startups with opportunities for expansion to push the sector forwards.
11. Alison Heppenstall is founder of Climate Action for Associations (CAFA) the not for profit collective that harnesses the influence of membership organisations to accelerate climate action. Ali identified that associations play a critical role in reaching the targets set out in the Paris agreement, but often lack the skills and know-how to implement action. . An Accelerator for the UN backed Race to Zero, CAFA also delivers a certified carbon neutral and a certified net zero association service for any membership association regardless of size, sector or geography.
●Climate Action for Associations Website
If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.
Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:
- How To Build An Influencer Strategy
- What Makes A Great Influencer
- About The Rise Of Clubhouse And Tik Tok
- About Future Digital Trends For Connecting With A Digital Customer
Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London
Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/