If you’re looking to build your influencer reach, there’s a huge choice of agencies out there who can help you achieve your goals, depending on your audience, location and scale.
But how to choose the right one for your brand?
I’ve put together my list of top influencer marketing agencies you should be keeping an eye on in 2022.
Connecting brands with relevant people. Audience2media calls itself the world’s only behavioural influencer marketing business.
A specialist in micro-influencer marketing in the beauty, personal care, food & beverage, wine & spirits, home goods, health and wellness, and fashion industries, using rigorously screened influencers who are passionate about a product rather than paid.
The only worldwide full Gaming Influencer Agency managing an exclusive network of valuable Influencers. They offer an all-round management for influencers and support companies in developing efficient and sustainable marketing strategies.
- August United
August United are an integrated influencer marketing agency providing end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management to ignite brands.
Read more: Influencer Marketing Agency | August United
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimise campaign performance and guarantee results
Read more: Top Influencer Marketing Agency | Carusele
- Engage Hub
A brave social media agency changing the way brands interact with consumers, through effective and strategic campaigns that deliver results. Delivering campaigns that ‘turn eyeballs into clicks and clicks into sales’.
FamePick offers next-level influencer and celebrity procurement services. They manage 100+ talent directly and 50,000+ talent on their self-service platform. As one of the only influencer platforms that actually manage talent directly, FamePick is established as the industry leader in influencer and celebrity procurement.
Read more: FamePick Marketing Agency
Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media and claim to have cracked the science of how brands can reach and meaningfully engage younger audiences.
Read more: Home – Fanbytes
- The Fifth
As award-winning creative agency putting influential talent at the heart of campaigns. On a mission to evolve and professionalise influencer marketing, and champions of the voices who influence culture.
Read more: Home – THE FIFTH
- Fourth Floor Creative
Bringing brands and influencers together to make content that engages audiences and builds emotional connections
- The Good Egg
The Good Egg is a purely Gen Z and Millennial-led team, who describe themselves as an international, disruptive and creative team with a multicultural background that work to bring campaigns to life, putting people first.
An award-winning influencer marketing agency founded in 2011, and serving the world’s most respected brands.
- House of Marketers
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok, branded ‘‘The Success-Driven TikTok Marketing Agency’.
An Influencer Marketing agency that operators at the intersection of technology and creativity to create full-scale advertising campaigns based on data analysis gathered through Artificial Intelligence combined with exceptional expertise in marketing.
- Influence hunter
Influence Hunter is a full-service Influencer Marketing agency running world class and customisable influencer campaigns to create social proof at scale.
- The Influencer Marketing Factory
A a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences through authentic, scalable and ROI-oriented campaigns on TikTok, YouTube and Instagram.
Award-winning Kairos Media, one of the founding agencies of the influencer marketing scene, is now one of the fastest growing social-first creative agencies in the UK, redefining brands on social media.
Read more: Kairos Media
LEADERS helps brands engage and activate audiences worldwide through the best performing influencers, developing and executing creative influencer marketing strategies to take brands to the next level.
LTK is the most successful influencer network that drives billions in brand purchases from the world’s largest curated creator community. They offer a full-to-self-serve influencer marketing platform for brands of all sizes.
Read more: Company | LTK (shopltk.com)
- MG Empower
MG Empower describe themselves as a global digital marketing powerhouse with storytelling at their core – creating authentic and extraordinary stories to deliver high-impact, transformative results.
Read more: Global Influencer Agency | MG Empower
Moburst focusses on hypergrowth, and exceeding KPIs to become a category leader through delivering strategy-driven creative solution that connect with targeted audiences.
- More Influence
An agency built on the founding principal that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. They help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand, as a means to connect with their target audience.
- The Motherhood
The Motherhood is a full-service influencer marketing firm staffed by PR agency veterans and has a proven track record of producing strategic campaigns with a hand-crafted approach to build trust among brands, influencers and communities.
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies.Their team is responsible for creating some of the most successful influencer campaigns of all time, and developing activation and measurement techniques that are now widely accepted as today’s industry best practices.
Obviously is the leading full-service influencer marketing agency for Fortune 500 companies, specialising in providing cutting-edge strategy and world-class service.
- Open influence
A global creator marketing company combining technology and data to build data-backed influencer marketing campaigns and leverage social insight to inspire creativity and innovation.
- The Outloud Group
The Outloud Group is a full-service agency that ‘combines art and science’ to create and executestrategic campaigns that tell a brand’s story and deliver measurable results at scale.
- Post for Rent
Post For Rent is a technology-powered one-stop-shop for influencer marketing offering a choice of a do-it-yourself toolkit with access to a +230K influencer database, or a full, managed campaign service.
A global agency scales influencer marketing to create content, reach new audiences, and drive sales. They combine creativity, strategy, and technology and lay claim to ‘the world’s largest global index of influential creatives.’
Read more: Relatable
Stargazer is a performance agency connecting brands with 5M+ creators on YouTube, Instagram, Snapchat and Tiktok to build effective influencer marketing and activate long tail influencers.
- Sway Group
With a network of 30K US and Canadian influencer, Sway Group delivers influencer strategy and ROI through scalable infleuncer marketing campaigns that incorporate authentic content and effective storytelling.
- The Shelf
The Shelf is an industry-leading, full-service influencer marketing agency with a focus on performance and ROI. Their platform allows them to discover and vet highly targeted influencers, while also providing our clients with a real-time campaign monitoring dashboard.
Read more: www.theshelf.com
Ubiquitous is the first tech-driven, managed marketplace to fully automate cross-platform influencer marketing for brands and creators, with a particular specialism in TikTok.
Upfluence is a leading influencer platform for e-commerce and direct-to-consumer brands with access to a worldwidecommunity of influencers, accessible through an advanced search engine.
- Veritone One
Veritone One creates impactful advertising for some of the world’s most recognisable brands using AI to provide real-time ad verification and turn data into actionable intelligence to optimise campaigns.
- Viral Nation
Viral Nation is a global full-service digital and social agency group using integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.
Zorka increases LTV and ROI metrics by offering smart and creative approaches according to brand’s goals, KPIs, and strategic plan. Their influencer marketing focusses on achieving maximum ROI via performance-forecasted, native and entertaining content inciting organic emotional brand connections.
Read more: Home (zorka.agency)
If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.
Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:
- how to build an influencer strategy
- what makes a great influencer
- about the rise of Clubhouse and Tik Tok
- about future digital trends for connecting with a digital customer
Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London
Find out more at: https://gordonglenister.com/book-launch