Category: Influencer Marketing Blogs

As a specialist in membership organisations and influencing, and founder of Membership World, I’ve naturally been keeping a keen eye on what’s been going on as we emerge from the disruption caused by the Covid-19 pandemic.

 

What characterises membership organisations?

 Membership organisations are designed to meet either a professional, emotional or cultural need. Those that thrive do so because they meet these needs and deliver tangible benefits to their members. People who come together as a result of their membership find that their individual and collective ambitions are supported, and they gain either knowledge, skills, inspiration and connections (or a combination of all those).

In many ways mirroring our general working practices, as a result of the pandemic, membership organisations dealt with a sudden and forced move to online engagement and digital-only membership benefits. This has been followed by a gradual return to in-person events – but in tandem with continued digital activity, creating a hybrid approach. So what’s next?

The 2022 Membership Forecast Report from Pixl8, their third annual analysis, is full of detailed insights into the membership sector. They track how the membership model is evolving, and I’m going to share some of the highlights with you here.

Pixl8 analysed responses from 116 participants from the UK and abroad:

• 43% at management or senior level, 21% Chief Executives and 15% directors
• Nearly 48% of organisations are London-based and over 22% are in the Midlands. 11% are based outside the UK
• 44% of organisations have a turnover under £1M, around 30% £1M-£5M and 20% over £5M
• 58 responders were from membership organisations and 38 were from associations
• Around 66% of the association participants work at professional bodies with the remainder drawn from trade association
• 16% of responding organisations have charitable status

 

Is there growth in the membership sector?

 The membership sector seems reasonably buoyant, with 57% of organisations increasing their membership base in 2021 – up from just 25% in 2022.

Around 20% reported that their numbers remained static, which for some represents a significant achievement in a challenging period.

Around 10% reported that their numbers had shrunk.

As Pixl8’s authors point out, a decline in numbers isn’t the only factor to take into account in a membership organisation.

 

What are membership organisations’ key strategic priorities?

Unsurprisingly, the two top priorities by far are member acquisition and retention. 45% of responders reported acquisition as their main priority, followed by retention (32%).

Responding to a new category ‘encouraging members to update their profile’, 16% saw this as a top priority. This, perhaps, indicates an understanding that more detailed, accurate and up-to-date information about their members is a key driver in developing more engagement and more personalised experiences.

Developing a more sophisticated digital presence is key to enabling a more personalised membership experience, and the report looks into various aspects of digital priorities.

 

How much confidence is there in digital investment for membership organisations?

22% of respondents reported that they have strong digital foundations, and plan to invest further. Slightly fewer reported a fully integrated digital strategy with personalised membership experiences.

By far the largest number of respondents stated that they had a strong digital presence but recognised that they needed to develop a more sophisticated approach – though weren’t sure how to approach it.

Small, but significant numbers reported either that they didn’t recognise the importance of digital yet, or that they knew it was important but didn’t know how to move forward with it.

With hybrid membership models apparently here to stay, it’s important for organisations of all sizes to understand their digital potential and develop a clear roadmap.

It’s interesting to note that the numbers reporting having achieved digital sophistication in 2021 (43%) are slightly down from 2022 (43%).

Pixl8 don’t go into why this might be. I wonder whether, as we gradually return to a sort of ‘normal’ some organisations are treating digital transformation as less of a priority, and anticipating a return to models more similar to the pre-Covid world? If this is the case, looking at business in general, I’d find this concerning. Successful businesses across the board are embracing digital transformation. It’s no longer enough for digital to be a bolt-on. Rather, sustainable growth often hinges on having joined up systems at the heart of a business, and consumers have increasingly sophisticated expectations around a truly personalised experience.

 

What are membership organisations’ key digital priorities?

There’s an interesting spread of priorities here, with systems integration topping the leaderboard. Around 12% selected all the options as priority, perhaps an indication that they recognise the importance of placing digital at the core of the organisation?

 

Digital services offered by membership organisations in 2021.

 Again, it comes as no surprise to see that online events increased in 2021 – with nearly 90% of respondents reporting an upturn. Though many of us have now been enjoying the ability to ‘get out there’ in person once more, we have also recognised the convenience of meeting online – and the potential to expand our network easily and at little direct cost – particularly geographically.

Many membership organisations have, it seems, been embracing the possibilities offered by digital technologies to streamline event management and registration.

Membership organisations have also recognised the need to offer more quality online content. Perhaps a side-effect of that was an upturn in the number of emails being sent out. Is that a positive step, or do we need to consider how this increase is received by our members?

 

What are the main challenges facing membership organisations?

Whilst there is much to be optimistic about, there are, of course, some significant challenges in these turbulent times. Few of them come as a surprise, in fact, I’d be surprised if these results didn’t closely reflect what we are seeing across most business sectors:

• multiple systems with no or only partial integration
• overstretched team
• insufficient budgets to achieve their aims
• insufficient information about their members

 Do these sound familiar? Are you facing other challenges?

As a leading influencer in the membership sector, I offer specialist training and consultancy in strategy and managementorganisations, covering the complete membership lifecycle. I tailor my programme to your specific needs, so if you have a challenge you’d like some help with, get in touch. I’d love to chat about how I can help.

 Gordon is an experienced membership professional. He is the founder of Membership World, and has worked with many trade associations and professional bodies.

Gordon Glenister is also the author ofthe book, Influencer Marketing Strategy. Learn:

• how to build an influencer strategy
• what makes a great influencer
• about the rise of Clubhouse and Tik Tok
• about future digital trends for connecting with a digital customer

Find out more and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister

Are Membership Organisations Embracing Digital To Increase Member Benefits?

Top Influencer Marketing Podcasts for 2022

If you’re looking to build your influencer marketing strategy, you might have been considering launching a podcast. Or you may have been wondering whether a podcast is really going to be of value to you.

How much work is involved? Will it deliver value? How will a podcast help your brand to build trust with your target audience and expand your reach? 

 

Let’s start with the basics. What is a podcast?

A podcast is a series of episodes, usually based around a particular theme or set of themes. They use audio files, and are usually hosted with a podcast hosting company. This makes it easy for listeners to subscribe to them and get notified every time a new episode comes out.

 

How can a podcast help me build my influencer reach?

For influencers, the best podcasts are a blend of content marketing and influencer marketing, helping your brand to build powerful relationships with your target audience and the top names in your industry.

By reaching out to leading experts and influencers in your industry (who are often surprisingly easy to engage, as a podcast is a fairly minimal commitment, and people are usually flattered to be asked), you can build your own reputation, pick up listeners from your guests’ fans and attract even more guest speakers.

It’s important to remember though, that there needs to be a two-way flow of benefit between you and your guest. True – as you’re reaching their audience, they are reaching yours, but it needs to deliver more than that. An opportunity to promote their brand, or their new book or training programme…whatever their focus, collaborating with you needs to have value for them too.

If you’re in the planning stage, or just starting out with your podcast plans, this can sound a bit daunting, but there are usually ways to overcome this challenge if you get creative. Can you provide them with some ready-made content that they can use on their own channels, for example?

 

The Influence Global Podcast

“OK, Gordon”, you might be thinking. “This is all very well, but there’s a lot of work involved here. How can you prove to me that podcasts really work?”

As a global influencer marketing expert, I don’t just talk about how to do podcasts – I have my own, top-ranked podcasts with over 50k downloads featuring guests from the influencer space all over the world.

In my Influence Global Podcast, I talk to industry experts and influencers and creators about anything and everything to do with influencer marketing. From supporting creators and tackling diversity issues to monetising content and turning followers into customers, my guests cover a range of industries – I’ve even interviewed historian Dan Snow on how history can engage brands. 

You can check it out and subscribe here:

Influence Global Podcast – All Podcast Episodes – Gordon Glenister

 

I’ve also been looking around at some other highly ranked podcasts on the subject on influencer marketing. There are dozens out there, of course, but here are some of the best to inspire you further.

 

1. Blogosphere: Serious Influence (UK)

Blogosphere: Serious Influence is a podcast focussing on the business side of the influencer industry where the Blogosphere host talks to influencers, influencer marketers and brands.Blogosphere is a media company working with influencers, and running events, building influencer community relationships and publishing an internationally distributed industry magazine.

• 1 episode / week
• Avg Length 47 min ⋅
• Since: Aug 2018

www.blogosphere.biz/podcast 

 

2. The Influencer Podcast (USA)

The Influencer Podcast explores the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Host Julie Solomon, a coach, author, brand and pitch expert interviews some of the brightest minds in the industry who share their strategies, wisdom and answer some of your most pressing online business marketing questions

• 1 episode / week
• Avg Length 34 min
• Since: Apr 2017

www.juliesolomon.net/podcast

  

3. Women in Influencer Marketing / WIIM (USA)

WIIM Women in Influencer Marketing (WIIM) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The podcast offers fresh and honest perspectives on hot topics, advertising trends and paving the way as a woman in business. 

• 1 episode / week
• Avg Length 49 min
• Since: Nov 2018
  

http://iamwiim.com/podcast 

 

4. Influencer Marketing (South Africa)

The Influencer Marketing podcast from Nflu#ntial, a strategic consultancy focused on developing influencer marketing strategies for brands to increase visibilityand brand love and build better reputations. The relaxed podcast features chats with marketers, influencers and consumers 

• 2 episodes / month
• Avg Length 36 min
• Since: Nov 2017
  

www.nfluential.co.za/podcasts 

 

5. Influencer Marketing for Destinations (USA)

Influencer Marketing for Destinations is part of the Destination Marketing Podcast Network. Influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama share tips for successful influencer marketing partnerships

• 1 episode / week ⋅
• Avg Length 24 min

www.audioboom.com/channels/5042861

  

6. Influencer Marketing Uncovered (UK)

Dedicated to uncovering the secret truths behind the success of the influencer marketing world, this podcast, combines interviews with global industry leaders, influencers, and new upcoming cultural voices in the industry. Focussed on bringing the hottest insights for keeping up with the latest trends, news, and hacks on building an influencer marketing campaign for a local and global reach.

• 1 episode / month
• Avg Length 46 min

Influencer Marketing Uncovered on Apple Podcasts

 

7. Influencer Marketing Talks (UK)

Cure Media is a leading European influencer marketing agency working with fashion brands. Their Influencer Marketing Talkspodcast is a weekly 15 minutes podcast building understanding ofinfluencer marketing its power for building trust with audiences. Hosts and expert guests cover topics around digital marketing and social media.

• 1 episode / week
• Avg Length 24 min
  

Influencer Marketing Talks | Influencer Marketing Podcast | Cure Media

 

8. Winfluence – The Influence Marketing Podcast (USA)

Winfluence – The Influence Marketing Podcast explores the strategic aspect of influencer marketing to help your influence efforts align with driving business value. Host Jason Falls interviews brand managers, agency strategists, software vendors, and influencers to uncover the art and science of influencing audiences to try, buy or think differently.

• 1 episode / week
• Avg Length 33 min

Influencer Marketing – Expertise by Jason Falls

 

9. Authentic Influencer Podcast

The Authentic Influencer Podcast is a podcast by Social Tenacity, where authenticity is king and profit is a side effect. With over 20 years’ experience in direct sales and digital marketing Founder Brook and her team have helped thousands of women learned that being an authentic influencer is the key to success. 

• 28 episodes / year ⋅
• Avg Length 21 min
• Since: Oct 2018

www.socialtenacity.com/all-podcasts

 

You’ll see from these examples that a successful podcast can come in many shapes and sizes. You can release an episode once a week, once a month, or a few times are year. 15, 30, 45, 60 minutes – the length will depend on your audience, the type of content you are creating, and the time and budget you have available – as well as your goals for your podcast. 

There are numerous podcast platforms out there, which can help you to record, edit and post your own audio files, or, if you have the budget, you can engage someone to handle all that for you. That’s one of the joys of this format – it’s so flexible. 

Whichever approach you choose, though, like any other form of marketing it’s important to have a clear strategy and defined goals.

If you’d like to talk about how to incorporate podcasting your influencer marketing strategy, doget in touch. I’d love to chat.

Gordon Glenister is the author ofthe book, Influencer Marketing Strategy. Learn:

• how to build an influencer strategy
• what makes a great influencer
• about the rise of Clubhouse and Tik Tok
• about future digital trends for connecting with a digital customer

Find out more  and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister

If you’re looking to build your influencer reach, there’s a huge choice of agencies out there who can help you achieve your goals, depending on your audience, location and scale.

But how to choose the right one for your brand?

I’ve put together my list of top influencer marketing agencies you should be keeping an eye on in 2022.

 

1. Audience2media

Connecting brands with relevant people. Audience2media calls itself the world’s only behavioural influencer marketing business.

Read more: Audience2Media, innovative and truly bespoke approach to online campaigns

 

2. Apexdrop

A specialist in micro-influencer marketing in the beauty, personal care, food & beverage, wine & spirits, home goods, health and wellness, and fashion industries, using rigorously screened influencers who are passionate about a product rather than paid. 

Read more: Inspire Millions With Micro Influencers – ApexDrop™

 

3. Audiencly

The only worldwide full Gaming Influencer Agency managing an exclusive network of valuable Influencers. They offer an all-round management for influencers and support companies in developing efficient and sustainable marketing strategies.

Read more: Audiencly I Influencer Marketing Agency I Düsseldorf, Hamburg, London

 

4. August United

August United are an integrated influencer marketing agency providing end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management to ignite brands.

 

Read more: Influencer Marketing Agency | August United 

 

5. Carusele

Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimise campaign performance and guarantee results

Read more: Top Influencer Marketing Agency | Carusele

 

6. Engage Hub

A brave social media agency changing the way brands interact with consumers, through effective and strategic campaigns that deliver results. Delivering campaigns that ‘turn eyeballs into clicks and clicks into sales’.

Read more: UK’s #1 Influencer Marketing Agency | Engage Hub

 

7. Famepick

FamePick offers next-level influencer and celebrity procurement services. They manage 100+ talent directly and 50,000+ talent on their self-service platform. As one of the only influencer platforms that actually manage talent directly, FamePick is established as the industry leader in influencer and celebrity procurement.

Read more: FamePick Marketing Agency

 

8. Fanbytes

Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media and claim to have cracked the science of how brands can reach and meaningfully engage younger audiences.

Read more: Home – Fanbytes

 

9. The Fifth

As award-winning creative agency putting influential talent at the heart of campaigns. On a mission to evolve and professionalise influencer marketing, and champions of the voices who influence culture.

Read more: Home – THE FIFTH

 

10. Fourth Floor Creative

Bringing brands and influencers together to make content that engages audiences and builds emotional connections

Read more: Fourth Floor | Influencer Marketing Agency (fourthfloorcreative.co)

 

11. The Good Egg

The Good Egg is a purely Gen Z and Millennial-led team, who describe themselves as an international, disruptive and creative team with a multicultural background that work to bring campaigns to life, putting people first.

Read more: The Good Egg – An Influencer Marketing Agency In United Kingdom – Not only are we experts in the creator economy – we are paving the way, too.

 

12. HireInfluence

An award-winning influencer marketing agency founded in 2011, and serving the world’s most respected brands.

Read more: Top Influencer Marketing Agency – HireInfluence, Inc

 

13. House of Marketers

 

House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok, branded ‘‘The Success-Driven TikTok Marketing Agency’.

Read more: Leading Global Tik Tok Marketing Agency (50K+ Influencer Network) (houseofmarketers.com)

 

14. Hypefactory

An Influencer Marketing agency that operators at the intersection of technology and creativity to create full-scale advertising campaigns based on data analysis gathered through Artificial Intelligence combined with exceptional expertise in marketing.

Read more: HypeFactory – Global Influencer Marketing Agency

 

15. Influence hunter

Influence Hunter is a full-service Influencer Marketing agency running world class and customisable influencer campaigns to create social proof at scale.

Read more: Influence Hunter – Top Influencer Marketing Agency | Custom Influencer Marketing For Exponential Reach

 

16. The Influencer Marketing Factory

A a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences through authentic, scalable and ROI-oriented campaigns on TikTok, YouTube and Instagram.

Read more: Influencer Marketing Agency – The Influencer Marketing Factory

 

17. Kairos

Award-winning Kairos Media, one of the founding agencies of the influencer marketing scene, is now one of the fastest growing social-first creative agencies in the UK, redefining brands on social media.

Read more: Kairos Media

 

18. Leaders

LEADERS helps brands engage and activate audiences worldwide through the best performing influencers, developing and executing creative influencer marketing strategies to take brands to the next level.

Read more: Top Influencer Marketing Agency, Influencer Management, LEADERS (ldrsgroup.com)

 

19. LTK

LTK is the most successful influencer network that drives billions in brand purchases from the world’s largest curated creator community. They offer a full-to-self-serve influencer marketing platform for brands of all sizes.

Read more: Company | LTK (shopltk.com)

 

20. MG Empower

MG Empower describe themselves as a global digital marketing powerhouse with storytelling at their core – creating authentic and extraordinary stories to deliver high-impact, transformative results.

Read more: Global Influencer Agency | MG Empower

 

21. Moburst

Moburst focusses on hypergrowth, and exceeding KPIs to become a category leader through delivering strategy-driven creative solution that connect with targeted audiences.

Read more: Digital Marketing Agency That Delivers in 2022 | Moburst 🚀

 

22. More Influence

An agency built on the founding principal that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. They help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand, as a means to connect with their target audience.

Read more: MoreInfluence | Influencer Marketing Agency | Visit Now

 

23. The Motherhood

The Motherhood is a full-service influencer marketing firm staffed by PR agency veterans and has a proven track record of producing strategic campaigns with a hand-crafted approach to build trust among brands, influencers and communities.

Read more: Social Media Influencer Marketing Agency | The Motherhood

 

24. Neoreach

NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies.Their team is responsible for creating some of the most successful influencer campaigns of all time, and developing activation and measurement techniques that are now widely accepted as today’s industry best practices.

 Read more: NeoReach: Influencer Marketing for Global Brands

 

25. Obviously

Obviously is the leading full-service influencer marketing agency for Fortune 500 companies, specialising in providing cutting-edge strategy and world-class service.

Read more: The Leading Influencer Marketing Agency‎ | OBVIOUSLY

 

26. Open influence

A global creator marketing company combining technology and data to build data-backed influencer marketing campaigns and leverage social insight to inspire creativity and innovation.

Read more: Best Influencer Marketing Solutions | Open Influence

 

27. The Outloud Group

The Outloud Group is a full-service agency that ‘combines art and science’ to create and executestrategic campaigns that tell a brand’s story and deliver measurable results at scale.

Read more: Influencer Marketing Agency | The Outloud Group | United States

 

28. Post for Rent

Post For Rent is a technology-powered one-stop-shop for influencer marketing offering a choice of a do-it-yourself toolkit with access to a +230K influencer database, or a full, managed campaign service.

Read more: Influencer Marketing Platform | Post For Rent

 

29. Relatable

A global agency scales influencer marketing to create content, reach new audiences, and drive sales. They combine creativity, strategy, and technology and lay claim to ‘the world’s largest global index of influential creatives.’

 Read more: Relatable

 

30. Stargazer

Stargazer is a performance agency connecting brands with 5M+ creators on YouTube, Instagram, Snapchat and Tiktok to build effective influencer marketing and activate long tail influencers.

Read more: Stargazer – The Influencer Marketing Agency and platform

 

31. Sway Group

With a network of 30K US and Canadian influencer, Sway Group delivers influencer strategy and ROI through scalable infleuncer marketing campaigns that incorporate authentic content and effective storytelling.

Read more: Sway Group – We sit at the powerful crossroads of content and influence. If you have high-touch content needs that require a true strategic partner, you need Sway.

 

32. The Shelf

The Shelf is an industry-leading, full-service influencer marketing agency with a focus on performance and ROI. Their platform allows them to discover and vet highly targeted influencers, while also providing our clients with a real-time campaign monitoring dashboard.

Read more: www.theshelf.com

 

33. Ubiquitous

Ubiquitous is the first tech-driven, managed marketplace to fully automate cross-platform influencer marketing for brands and creators, with a particular specialism in TikTok.

Read more: UBIQUITOUS: Influencer Marketing at Scale (ubiquitousinfluence.com)

 

34. Upfluence

Upfluence is a leading influencer platform for e-commerce and direct-to-consumer brands with access to a worldwidecommunity of influencers, accessible through an advanced search engine.

Read more: Upfluence | The Leading Influencer Marketing Platform

 

35. Veritone One

Veritone One creates impactful advertising for some of the world’s most recognisable brands using AI to provide real-time ad verification and turn data into actionable intelligence to optimise campaigns.

Read more: Veritone One | World’s Largest Performance Audio Agency

 

36. Viral Nation

Viral Nation is a global full-service digital and social agency group using integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.

Read more: Viral Nation – A Modern Marketing & Technology Company

 

37. Zorka

Zorka increases LTV and ROI metrics by offering smart and creative approaches according to brand’s goals, KPIs, and strategic plan. Their influencer marketing focusses on achieving maximum ROI via performance-forecasted, native and entertaining content inciting organic emotional brand connections.

Read more: Home (zorka.agency)

 

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

• how to build an influencer strategy
• what makes a great influencer
• about the rise of Clubhouse and Tik Tok
• about future digital trends for connecting with a digital customer

Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/book

Pet influencers are a fascinating aspect of influencer marketing, and many have developed huge followings to become the animal celebrities of the influencer world. Pet-focused social media accounts are a major trend (who doesn’t find their day brightened by the antics of a cute kitten or waggly-tailed doggo?)

Smart marketers have realised that the feel-good factor of a fun, animal-focussed social media feed is only part of the story. Pets sell products, and several of today’s four-legged celebrities have their own, successful product lines, or promote others.

Pet influencer social media accounts generally fall into three categories; pet owners, pet professionals, and pets themselves. Some share tips and knowledge, while others set out simply to entertain.

Many start out as hobbies, but with brand collaborations, product sales, affiliate marketing and ad revenue, others actually generate impressive revenue – either as providing income for the humans behind the pet stars of the show, or to generate funds in support of related good causes.

Some focus on video content, others on photography, and others on written blog content. Many use a combination.

What they have in common is that they tell stories, using their content to build trust and emotional connections with their followers in order to develop their influencer status.

In this article I’m going to share with you my favourite 20 pet influencers for 2022.

1. Wearwagrepeat

A pet lifestyle Instagram channel, and more. Creator Tori started her blog in 2013 as an outlet for her combined love of fashion and dogs, and with the support of her two chocolate Labradors Lucy and Burt she covers dog lifestyle tips, toy and food reviews, dog-friendly travel guides and DIY tutorials. Her extensive shop is packed full of dog-related gifts and she runs a regular podcast.

Instagram: @wearwagrepeat
Blog: wearwagrepeat.com

 

2. Nala Cat

Nala Cat has taken things to the next level, with over 4.4 million followers. Nala’s daily posts of cute photo and video stories support their own premium cat food brand, and a money off voucher code for human parents of adopted cats shares the love.

Instagram: @nala_cat
YouTube: Nala, the travelling cat
Website: lovenala.com

 

3. The Dogist

The Dogist’s philanthropic initiative supports non-profit work in dog rescue and rehabilitation, a good example of a pup-blog with purpose. The Dogist’s creator bills themselves as an artist, and the account is a collection of characterful photographic dog portraits and featured stories highlighting, among other things, the work of animal rescue centres, guide dog trainers and owners. 3.8 million followers have followed them on walkies so far.

Instagram: @thedogist
Website: www.thedogist.com

 

4. The Happiest Fox

While the majority of pet blogs feature cats and dogs, there are some exceptions. Juniper is just one of a family of North American red foxes born and living in captivity due to genetic differences from their wild cousins. There’s an educational aspect to this influencer, talking about why wild animals don’t often make good pets.

Instagram: @juniperfox
Website: Juniperfoxx

 

5. TripawdsCommunity

This one is an online community all about bringing together animal amputees and their people, providing support and sharing uplifting stories of the love and commitment between humans and animals.

Instagram: @tripawdscommunity
Website: Tap Bio
Facebook: Tripawds | Facebook

 

6. AllPetVoices

All Pet Voices is a pet owners’ community that offers information and education on a whole raft of pet-related topics. It offers a space for pet owners to connect, and features regular live videos with knowledgeable guests.

Instagram: @allpetvoices
Website: Join The Pet Health 5 Movement – All Pet Voices
Facebook: All Pet Voices | Facebook

 

7. Pets Are Found

Another pet account with purpose, Pets Are Found is dedicated to sharing information about pets that have gone missing around the world, to help reunite them with their families.

Instagram: @petsarefound
Website: Where Pets Are Found – Lost, Found & Adoption Pet Listings
Facebook: Where Pets Are Found | Facebook

 

8. MileyJo the Chorkie

MileyJo is a quirky canine fashion model with catwalk experience and over 80k followers on Instagram. Followers can access discount voucher codes for a variety of dog clothing, lifestyle and food brands.

Instagram: @miley-jo-the-chorkie
Website: @MileyJo | Linktree
Facebook: Miley Jo the Chorkie / Model – Talent | Facebook

 

9. Hamilton the Hipster Cat

Hamilton is the proud owner of a magnificent moustache which has made his Instagram account a favourite for over 750k followers. His account shares regular photos of his life, and promotes #AdoptDonttShop.

Instagram: @hamilton_the_hipster_cat
Facebook: Hamilton the Hipster Cat | Facebook

 

10. Mr Pokee

Mr Pokee takes full advantage of the cuteness factor, sharing the adventures of a very cheerful hedgehog and his friends. He’s got 1.8m followers and his website sells the photo presets that add effects to his photographs.

Instagram: @mr.pokee
Website: Mr.Pokee (mrpokee.com)

 

11. Grumpy Cat

No round up would be complete without a mention of Grumpy Cat. A registered trademark, she has over 2.5m Instagram followers, her official Facebook page has nearly 8m and she has spawned countless memes. Her website features a huge range of merchandise and she has inspired cartoons and spin-offs with other famous cats including Garfield. The brand is still going strong and she has a good claim to remaining the internet’s most famous cat despite having died in 2019.

Instagram: @realgrumpycat
Facebook: The Official Grumpy Cat | Facebook
Website: The world’s grumpiest cat! | Grumpy Cat® (grumpycats.com)
YouTube: Real Grumpy Cat – YouTube

 

12. Your Two Favourite Pits

Cali and Archie show off the softer side of the Pit Bull Terrier as they share their daily antics in Instagram. The account links to Tidy Dog Mom, a blogger who offers advice about training puppies and running a tidy and efficient house, and promotes her copywriting services and Etsy shop.

Instagram: @your.two.favourite.pits
Facebook: Tidy Dog Mom | Facebook
Website: Tidy Dog Mom

 

13. KolsNotes

Jodi from Kol’s notes is another great example of a blogger who shares the daily adventure of her pet – a puggle called Kolchak – on her Instagram account. She’s actively involved with her followers and takes time to connect and chat.

Instagram: @kolsnotes
Facebook: Kol’s Notes | Facebook
Website: Kol’s Notes – Tips and Tricks from the DIY Dog (kolchakpuggle.com)

 

14. Lil Bub

LilBub is another example of a pet whose internet influence extends beyond the grave. A feral kitten who was rescued because of her special care needs, her Lil BUB’s Big Fund has raised over a million dollars for animals in need through her online store.

Instagram: @iamlilbub
Facebook: Lil Bub | Facebook
Website: Lil BUB

 

15. Henry and Baloo

Everyone loves a pet friends story, especially when it combines cats and dogs. Henry the dog and Baloo the cat’s Instagram feed follows these two rescues and their human parents on their adventures in the wild, and their pet supplies shop on their website sells their own branded products from cards and calendars to hats and bandanas.

Instagram: @ourwildtails
Facebook: Our Wild Tails | Facebook
Website: Calendar | Our Wild Tails

 

16. BenBenCatCat

BenBen has made a career out of being ‘the saddest cat on the internet’. He’s another rescue cat and his online community is built around sharing and promoting the work of animal rescues.

Instagram: @benbencatcat
Website: Home (benbencatcat.ca)

 

17. Hamlet the Piggy

Hamlet is a Nashville-based support animal whose Instagram account shows her ‘living the spoiled life as she performs a role as an epilepsy advocate and shows how pets contribute to human health and wellbeing.

Instagram: @hamlet_the_piggy
TikTok: hamlet_the_piggy
Website: hamletthepiggy.com

 

18. Mr Poof

Mr Poof the talking budgie is a fun account featuring a talented, talkative chap.

Instagram: @mr.poof
YouTube: Meet Mr. Poof: The Talking Budgie! – YouTube

 

19. Ethel the Glamour Tort

Proving that it’s not just our furry friends who can gather a following, Ethel the tortoise has over 71.6k followers on Instagram who enjoy her lifestyle photos, care advice and toirtoise-friendly recipes.

Instagram: @EthelTheGlamourTort

 

20. Boggle Buddies

Even rodents have influencer status. This account is dedicated to a large family of rats and mice who promote an online store for treats, toys and products suitable for them and other small pets.

Instagram: @bogglebuddies
Website: BoggleBuddies

Have any of these examples made you ‘paws for thought’ about becoming a pet influencer? Got a tail to tell? Give me a whistle andwe’ll talk how I can help.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

• how to build an influencer strategy
• what makes a great influencer
• about the rise of Clubhouse and Tik Tok
• about future digital trends for connecting with a digital customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/book

LinkedIn is a major tool for many marketers. With the ongoing pandemic having forced major changes in how we work, what developments can we expect from LinkedIn to make networking even more accessible in 2022?

The great news is that platform has been busy rolling out new features that make it easier to build your brand on LinkedIn..

The latest LinkedIn features give you lots of new or improved ways to connect with your audience, build connections and share your content and business updates. Whether it’s your own content, great content you want to share, polls to help you understand your community’s view, or events to promote your brand, there are tools to help.

In this article I’m going to look at 12of my favourite new LinkedIn features for 2022, and what they might mean for boosting the productivity of your LinkedIn influencer marketing strategy.

1. LinkedIn Stories
2. Live Videos
3. LinkedIn Polls
4. Video Meetings
5. Edit Messages After Sending
6. Highlight Features
7. Event Tabs
8. View page followers tab
9. Notify employees
10. Merge your LinkedIn Accounts
11. LinkedIn Cover Story
12. Creator Mode

 

1. LinkedIn Stories
   Available for Premium users only for now, LinkedIn stories let you add photos or videos, giving you 10-second clips where you can add text, filters, music etc to create and share engaging professional updates. Once uploaded, they will appear at the top of your feed for 24 hours giving you plenty of visibility.

2. Live Videos
   Just like other platforms, LinkedIn Live videos now let you communicate with your communities or audiences in real-time. But there is a catch, as you need to apply first, and meet their criteria.To find out how, visit LinkedIn Live Video: https://www.linkedin.com/help/linkedin/answer/100224/linkedin-live-video?lang=en

3. LinkedIn Polls
   LinkedIn polls offer a great way to gather marketing insights and increase engagement. They allow you to create a poll between two to four options, and track percentages as your audience votes.

4. LinkedIn video meetings
   We’re all used to virtual networking and meetings, and now you can do it direct in LinkedIn, making it a lot simpler to connect with your audience there.Here’s how: Share Video Meeting Links Through LinkedIn MessagesIf you’re meeting on the LinkedIn platform, you can currently only meet one-to-one, but they say group meetings are coming. But for now, if you want to host meetings with multiple participants on LinkedIn, it looks quite simple to connect to set up a Teams or Zoom link, share it on LinkedIn and go from there.

5. Edit Messages After Sending
   Handy if you tend to send messages ‘on the fly’; this new feature enables you to edit, delete or recall a message.

6. Highlight Features Post On Profile
   This is a great way to showcase your best work or products and make sure they get noticed and it’s been improved and expanded for 2022. It allows you to share your own articles or blogs, or the favourites that you’ve shared. You can also link to your external website, and upload videos, images, or presentations, and pin them so they get noticed.

7. Event Tabs
   If you’re looking to build your audience and community on LinkedIn, they’ve made it simple to create a LinkedIn ‘event’.Here’s how: Create an Event From Your LinkedIn PageEnhance your even listing with your logo and a banner image and you’re good to go.

8. View Page Followers Tab
   If you want to keep tabs on who is viewing your profile and posts, LinkedIn has made it easier to find this information and understand who your connections are and where they’re from.

9. Notify Employees
   Now you can easily let your team or your employees about new posts so they can share them with their connections and boost engagement. Particularly handy if you have a remote working team whose activity is part of your marketing strategy.

10. Merge LinkedIn accounts
    If you’ve ended up with multiple accounts, LinkedIn has now made it simple for you to merge them into one and transfer all your connections, streamlining your LinkedIn marketing efforts.

11. LinkedIn Cover Story
    If you have a Premium profile, and the latest version of the LinkedIn mobile app, you can now add a 3-second video clip of yourself as a cover story to boost engagement.It appears on your LinkedIn profile picture, highlighted so people can spot it more easily.

12. Creator Mode
    For influencers who create their own great content, I’ve possibly saved the best for last.LinkedIn announced Creator Mode in 2021, and if you create content it’s a great feature. It allows you to share the topics (hashtags) you talk about most with your community and makes it easier for them to find and follow your posts, helping you to grow your reach and influence.There’s an easy to follow guide on LinkedIn to help you get started: LinkedIn Creator Mode(Be aware though, The Creator Mode feature has been launched gradually so it might not be available to you yet and you may have to be patient a little while longer.)

These are my twelve favourites for 2022, but there are a whole host of other improvements that will make LinkedIn work better for you.

They’ve made it easier to save posts to read for later, added features to help recruiters and job seekers and enabled you to more easily save posts to read for later – ideal when you’re busy.

For a complete round-up, check out SocialChamp’s detailed blog here: https://www.socialchamp.io/blog/linkedin-features/

And if that’s not enough for you, Mark Williams on LinkedIn makes some predictions about how he thinks LinkedIn is going to be developing over the next year or so.

From income generation to improvements in ways to promote services, Mark has some great predictions. We know LinkedIn have been looking at ways that content creators can be financially rewarded, and Mark has some ideas about how that might happen – from points via your digital wallet to which can be saved up and exchanged for cash rewards to allowing a subscription fee for your original content, to a ‘tip jar’ allowing people to make donations. Only time will tell how many become reality!

Read it here: https://www.linkedin.com/pulse/linkedin-predictions-2022-mark-williams/?trk=eml-email_series_follow_newsletter_01-hero-1-title_link&midToken=AQHFGc0Arb_alw&fromEmail=fromEmail&ut=0w4MzsDGTm3W81

And finally, for some insights into what LinkedIn might be focusing on in the future, have a look at their insights into what they think is going to change the world over the next 12 months.

29 Big Ideas that will change our world in 2022

If you’d like to explore how to build an effective influencer marketing strategy, let’s talk.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

• how to build an influencer strategy
• what makes a great influencer
• about the rise of Clubhouse and TikTok
• about future digital trends for connecting with a digital customer

Order your copy from Kogan or Amazon

Find out more at: https://gordonglenister.com/