Category: Influencer Marketing Blogs

INSTAGRAM’S MOST POPULAR CELEBRITY PETS

Social media followings are a lucrative business, with global influencer marketing estimated to reach a record of 24 billion U.S. dollars in 2024.

And there could be non-human influencers taking a slice of that pie: celebrity pets with their very own Instagram accounts.

RANT Casino calculated how much Instagram's most popular celebrity pets could be making from sponsored posts alone.

Megan Thee Stallion | @frenchie4oe - £1,962 per post

First in the rankings is Megan Thee Stallion’s French Bulldog 4oe, known as @frenchie4oe on Instagram. 4oe is such a star that he has even appeared on The Tonight Show alongside his mom. He is one of many adorable pups belonging to the popular American rapper, including fellow frenchies Dos and Oneita, however he is the only one with his own Instagram account.

With over half a million followers, and upwards of 60,000 likes on each post on average, 4oe could be earning almost £2,000 on a single sponsored post.

 

Nina Dobrev | @mrs.maverick - £1,540 per post

Next up is Maverick: a black and white pup belonging to Canadian actress and star of The Vampire Diaries, Nina Dobrev. The Border collie/Australian shepherd mix was adopted by Dobrev as a puppy in 2017, when she also received her very own Instagram account.

Maverick could be earning £1,540 with a single sponsored post, thanks to 404,000 followers and over 40,000 likes on average.

 

Kylie Jenner | @normieandbambijenner - £1,236 per post

Third in the rankings is a joint Instagram account for two Italian Greyhounds belonging to Kylie Jenner: Norman and Bambi. The two pups are part of a whole crew of Kardashian-Jenner animals, with Kylie alone having over 10.

Known as @normieandbambijenner on Instagram, the pair have 322,000 followers and could earn as much as £1,236 per post.

 

Karl Lagerfeld | @choupetteofficiel - £1,000 per post

Perhaps one of the most iconic celebrity pets of all time, Choupette is the white Birman cat who belonged to the late fashion legend, Karl Lagerfeld.

The legendary German designer loved Choupette so much that there were even tributes to the feline friend at the Met Gala that honoured Lagerfeld in 2019, including cat costumes from Doja Cat and Jared Leto.

Choupette’s own Instagram account is still going strong, and with 264,000 followers she could be earning £1,000 for every post.

 

Ed Sheeran | @thewibbles - £974 per post

Next in the rankings are Calippo and Dorita: two feline friends belonging to singer Ed Sheeran.

The Instagram account shared by the pair has 242,000 followers, and with an average 60,459 likes on recent pics, they could be raking in £974 for every post.

 
Please find the full dataset here.

AI Shaping New Marketing Realm – Leading US AI Influencers revealed

● Lil Miquela comes in as the most popular AI influencer, with earnings potentially sitting as high as $20,100 per sponsored post

● Leya Love comes in second place on the list

● Giorgina Alemann takes third

New research has revealed the most popular AI influencers, with Lil Miquela coming out on top.

The study by GirlfriendGPT analyzed earnings, followers, and engagement rates of the most popular AI influencers to see who could be earning the posts from these respective accounts for sponsored posts.

It was found that virtual influencer Lil Miquela could earn upwards of $20,100 per sponsored post on their Instagram accounts, with a whopping 2,614,514 followers. Founded in 2016, the account has seen features in product endorsements for brands like Calvin Klein and Prada and gained its first 1 million followers in the first two years.

Leya Love takes second on the list, with 567,070 followers at the time of the study, with earnings per sponsored post potentially being upwards of $4,550. Launched in 2018, the virtual influencer has engaged with brands like KFC, Adidas, and The North Face.

Giorgina Aleman comes third on the list, with 509,609 followers and earnings of upwards of $4,200 per sponsored post. This account is one of the most notable examples where every image and caption is entirely AI-generated.

Coming in fourth on the list is Thalasya Pov, with a total of 459,056 followers and potential earnings upwards of $3,850. Another AI influencer launched in 2018, the account currently sits among the top creators in Indonesia.

Rounding out the top five is Noonoouri, coming in with 444,026 and earnings upwards of $3,750. Since its 2018 launch, the account has landed a record label deal and has had prior collaborations with brands like Vogue China and Cosmopolitan Brazil.

Commenting on the findings, Enias Cailliau, CEO of GirlfriendGPT, said: "While AI influencers are still a very new thing to many people, it’s interesting to see how many examples have collaborated with popular brands already. With the recent rise in quality of AI image generation, we can expect more of these influencers to pop up and grow in popularity soon, potentially earning thousands for the people behind them."

Aspiring influencers could save £812 annually, by adopting the use of AI on social

Over four fifths (84%)1 of the online population follow influencers and content creators such as Molly-Mae Hague, Zoe Sugg and others across various social platforms. With Brits spending just over two hours a week on social media, now could be as good of a time as any to utilise AI to enhance and replicate our social media feeds to those we look up to.

Eager to find out how much social users could save by implementing AI, Adobe Express firstly surveyed 2,000 Brits to find out how long they spend editing social media posts.

They then calculated the estimated time AI could save on this and compared this against the weekly median wage in cities across the UK, to quantify how much people could save through AI automation.

Where can aspiring influencers save the most by implementing AI in their content?

*Time saved based on median minimum wage is in relation to the entirety of the UK. For the full dataset, please view here.

Aspiring influencers in Leeds could save the most by using AI tech to streamline their social media feeds - a sizable £962 annually.

With social users from this Yorkshire city spending 2 hours 47 minutes editing social media posts per week, using AI could save an hour and seven minutes weekly.

In second place is Norwich, where profile creators could save the most time by using AI to edit their photos (2 hours 49 minutes per week). With a local median weekly salary of £18.10, this equates to annual savings of £941.41.

With residents in the city spending an average of 2 hours 48 minutes on perfecting their pictures, Sheffield placed third. Whilst they can save 58 hours a year alongside both Norwich and Leeds from using an AI tool, this equals £938.21 in yearly savings.

On average, the UK spends around 2 hours and 18 minutes editing social media posts. But if AI were to be used in the future, budding British content creators could save not only 55 minutes each week (almost 48 hours annually), but an impressive £812 in total each year.

Three tips to using AI on social media:

1. Saving time on content curation
Using AI technology for your social profiles could make tasks quicker, allowing you to automate things such as content creation in a more effective way.
Creating captions can sometimes feel like a mundane, difficult task considering the competitiveness to have the ‘best’ online presence. Trying to be unique against other creators can take its toll, so why not save yourself time with AI by allowing it to compose catchy captions, posts, hashtags and responses based on your preferences and social plan.

2. Upgrading visual content
Upgrade the aesthetics of your feed through your visual content creation - here AI can suggest improvements for your images, graphics and videos to make followers more engaged and interested in what they are seeing.
However, most content created by tools will be robotic, so it is important to give refined details and prompts that ensure it is tailored to your liking. Before publishing, ensure to edit it to provide your final personal touch - this will make it feel more realistic and in turn, increase engagement to your audience.

3. Focus on a feed schedule
To save yourself time planning the perfect time to post a picture, AI can create a schedule for you. Some tools are able to examine your followers' online activities and calculate optimal times to post, meaning your followers will be able to see your activity when they are actively using the social platforms - improving visibility and interaction performance.

You can also track your followers' usage, to understand their needs and expectations better. Some tools let you know which content receives the best engagement, allowing you to create better content for your audience, and in turn, keeping their loyalty.

How do you sell products and services into the association market?

As a former director general of the British Promotional Merchandise Association and the founder of Membership World I am well placed to answer this question. There are literally thousands of associations around the world from tiny specialist niche communities to large multi-million pound companies. Members join because there Is an implied value in the services the association offers and this might vary from specialist education, industry topic conferences, social events and networking opportunities.

For the supplier the association offers an opportunity to align themselves with the organisation either as a specialist supplier member or allowing themselves to have a tailored approach in their message that is likely to be similar. For example selling an insurance service to lawyers, needs to be focused in the specific needs they may have. Also a consideration is are you aiming to provide a service for the association, or their members or both?

Here are a few ways in which you can work with associations

  • Consider joining a community that already has access to the sector for example Membership World has a vetted partner program that links suppliers with membership organisations. There are others as well. You can attend conferences and events where they will be present. Some of these you will be able to feature in newsletter, webinars and roundtable advertising promotions
  • Make sure that the offer is tailored to the industry body in any meeting and presentation. If you are offering a service for the association members too, consider a rebate or commission structure for the association as well as a benefit for members.
  • Do your research to make sure you know the key influencers in the association, they may not just be executive team members but Board members too who in many cases sign off on new projects
  • Connect with entrenched suppliers to the community and see if you can find affinities where you may support each other in a symbiotic relationship
  • Run a webinar or event yourself and promote through Google/ Facebook/ Linkedin ads with a clear focus on your audience being associations
  • Sign up to newsletters like Associations Now, Associations Management International and pitch an idea for an article
  • Create a piece of industry leading research and use this as a sign up. I have done a number of industry leading reports. This has been a great way to facilitate leads

Look at prospecting on certain industry types of association – finance. For example if the United States there are over 400 national associations for banking and finance, 700 for business, 500 for education, 800 for manufacturing, and 1,100 for science.

First of all, associations, may also be called Institutes or Royal Colleges if in the medical sector and governing bodies so ensure you understand all the different types of terminology. When it comes to your product or service it might be an idea to do some buyer profile mapping. Small organisations often have skills spread across a few staff members, eg they may not have a dedicated marketing or IT project manager, it falls under the membership or the CEO.

When you make your first association pitch use this as a test run to refine to others so you really understand how they tick. Remember in most cases membership bodies primary aim is to grow and retain its members as well as offering supporting services to drive revenue streams. On top of that they will have a wider focus on growing the recognition of the industry and educating those within it

Your final proposal should include

  • An executive summary of how you would meet the association goals
  • A company profile on your service offering and your ability to sustain a long-term relationship
  • Your experience in working with trade and membership associations - a testimonial from an existing customer might be a good idea
  • Your offering, services offered, length of period, any rebates available
  • A marketing or content calendar
  • Final summary of next steps and what actions both parties need to take to ensure success

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Interview with Hon Ian Gooding-Edghill Minister of Tourism – Barbados set to expand in 2024

The Welcome Stamp set up during the Covid outbreak from Barbados has been so successful that the Barbados Government has extended the program. There has been tremendous interest from those wishing to work remotely from a tropical destination. Not only can you bring your family, but you can also use it to influence your friends to come too which also boosts our tourism numbers, says Hon Ian Gooding-Edghill, Ministry of Tourism and International Transport, Barbados.

Speaking at World Travel Market, the minister is keen to not only update the travel industry as to what’s happening in Barbados, but also to understand how Barbados is performing as a destination compared to other Caribbean islands. He commented that Virgin Airways has recently celebrated its 25th anniversary, and British Airways are planning a wonderful platinum anniversary celebration. Barbados carriers currently fly out of Manchester, Gatwick and Heathrow, so the Tourism Board is keen to strengthen other airline partnerships too.

The minister points out that they are not fully recovered from 2019 visitor arrivals, but he did share the spend has increased. The new Wyndham property has opened on the island with 417 rooms, giving thousands of extra room nights on an annual basis. They’re also other hotels under construction ready to open in 2026. And in relation to the MICE market, the Wyndham hotel is one of the largest conference facilities in the island.

Building on Excellence: Saluting Black Women’s Achievements

Building on Excellence: Saluting Black Women's Achievements

This Black History Month's theme, "Saluting Our Sisters," encourages us to pay special tribute to the invaluable contributions of women of colour to our city's life. From pioneering activists and cultural icons to contemporary trailblazers, these remarkable changemakers, challengers, and disruptors have made an indelible mark on their industries and society, enriching the UK's diverse cultural tapestry. Shannon Walker, award-winning diversity champion and founder of Comms Consultancy Social Disruption, shares a list of influential and inspirational individuals in the Black community to follow and celebrate this Black History Month and beyond.

Leading Influencer Marketing Expert, Gordon Glenister shares his shortlist

“Black women historically have been the backbones of their homes, society and the leaders of change. It’s an honour to build on the strong shoulders of women in the past and salute some incredible wave makers continuing to do great work today.”
- Shannon Walker

1. Shakaila Forbes Bell

Pioneer Shakaila is a formidable force in the world of fashion psychology. As an acclaimed author and pioneer in the field, she's made a profound impact, helping global brands understand their consumers better to producing ground-breaking research to address the under-representation of Black models in fashion media. Notably, Shakaila is the celebrated author of "Big Dress Energy" and holds the honour of being the world's first Black individual to achieve a master's degree in fashion psychology.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

2. Claudine Reid MBE

A frequent presence on top entrepreneur lists, Claudine Reid is an acclaimed businesswoman, renowned speaker, and a prominent figure celebrated for her exceptional contributions to the community across various sectors. Reid continues to inspire, setting a powerful example, leaving behind a legacy of enduring positive change and helping others realise their capacity for more.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

3. Dr. Maggie Aderin-Pocock

Dr. Aderin-Pocock is an award-winning British space scientist, science educator, and science communicator. Notably, she holds the prestigious role of Chancellor at Leicester University, making history as the first Black woman to do so.

Social Media Profiles: N/A

4. Hayley Mulenda

A globally acclaimed Multi-Award Winning International Speaker, Author, and Change Agent, Hayley Mulenda has impacted tens of thousands of lives worldwide with her compelling story of turning pain into purpose. Her uplifting Instagram page spreads positive messages of hope, love, faith and empowerment.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

5. Marsha and Chyloe Powell

Marsha and Chloe Powell are a testament to the transformative power of unity and sisterhood. These inspirational entrepreneurs turned their personal grief into a powerful force for positive change by founding "BelEve." Through this remarkable organisation, they empower girls to chase their dreams, reshaping the narrative of female leadership and offering a valuable support network of role models. The Powell sisters serve as a compelling reminder that unity and sisterhood inspire continuous drive and a relentless pursuit of success.

Social Media Profiles: ●Instagram | ●Marsha’s LinkedIn Profile | ●Chyloe’s LinkedIn Profile | Company Website

6. Fisayo Longe

Fisayo Longe is the creative force behind the Kai Collective, a fashion brand designed to empower female confidence and inspire self-expression.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

7. Cydney Helsdown

Mum, content creator and “liberator” @cydenythelight is a passionate champion for self-acceptance, advocating for the liberation of women's bodies from beauty standards. With unwavering dedication, she strives to assist women in rediscovering their self-worth and embracing their authenticity, thus fostering an engaged, positive community of fellow mums and women, young and old, inspired to view themselves in a new light.

Social Media Profiles: ●Instagram

8. Irene Agbontaen

A global tastemaker and opinion influencer, Irene Agbontaen is a pivotal figure at the crossroads of fashion, music, and culture. Her extensive network and cultural relevance make her a highly respected figure in these industries.

Social Media Profiles: ●Instagram | ●LinkedIn Profile | ●Business Instagram

9. Khalia Ismain

Khalia Ismain is a passionate social entrepreneur who has recently assumed the role of Black Entrepreneurs Programme Manager at Lloyd's Bank. She is also the driving force behind Jamii, a groundbreaking online marketplace and discovery platform that empowers Black creators and makers in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

10. Kike Oniwinde

Kike Oniwinde is the CEO and Founder of The Black Young Professional Network, a dedicated leader empowering the next generation of Black professionals. Under Oniwinde's guidance, the network connects, educates, and inspires young Black talent, advocating for diversity and inclusion. Oniwinde's vision shapes a brighter, inclusive future for all young Black professionals.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

11. Antoinette Oguntonade

Property personality Antoinette is one half of Brickz with Tipz with her husband, a curated space that simplifies the complexities of property and finance in a relatable manner, welcoming individuals to navigate these fields with ease.

Social Media Profiles: ●Instagram

12. Jasmine Douglas

As the Founder of the online community "Babes on Waves" (BOW), Jasmine Douglas leads the Young Innovators program, connecting underrepresented individuals with meaningful opportunities and fostering positive change.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

13. (Dr) Anne-Marie Imafidon MBE

Highly sought-after as a speaker and presenter, (Dr) Anne-Marie Imafidon MBE is the co-founder of the award-winning social enterprise, Stemettes. She's been recognized as one of the most influential women in tech and continues to make impactful contributions in this field.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

14. Lydia Amoah

Lydia Amoah is a dynamic speaker, coach, consultant, and accomplished author. Her unwavering passion for fostering authentic, inclusive lives shines through every facet of her work. The eagerly awaited "The Black Pound Report," authored by Lydia Amoah, is a profound exploration of the UK's Black, Asian, and Multi-Ethnic consumer spending power, revealing untapped potential and profitable opportunities.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

15. Bianca Miller

Bianca Miller is an award-winning entrepreneur, renowned workshop facilitator, and internationally recognized professional speaker. She is the visionary founder of Hian skin and hosiery, making waves in the beauty and fashion industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

16. Ayesha Ofori

Ayesha is a multi-award winning investment manager, wealth adviser, and property specialist. She is also the visionary founder of the Black Property Network (BPN), a dynamic platform connecting professionals in the real estate industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

17. Izzy Obeng

Izzy Obeng is the visionary founder of Foundervine, a social enterprise specialising in digital start-up and scale-up acceleration programs. Her work since 2018 has significantly impacted the digital entrepreneurship landscape.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

18. Vanessa Kingori

Publishing powerhouse, Vanessa Kingori is a notable figure in the world of fashion and media. She is known for her role as a chief business officer at Condé Nast Britain and as a Vogue European business advisor. She has made significant contributions to the fashion industry and played a pivotal role in the business aspects of Vogue in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

19. Nina Lopes

Nina Lopes is an inspiring mother, content creator and resilient stage 4 cancer patient. Her moving journey is shared with her supportive Instagram community, providing hope and strength to many facing similar challenges.

Social Media Profiles: ●Instagram

20. Yvonne Bajela

Yvonne is the founder and principal of a UK-based venture capital firm, Impact X Capital. Her firm focuses on investing in companies led by underrepresented founders at the seed and Series A stages, helping to shape the future of innovation and entrepreneurship.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

21. Shannon Walker

Contributor Shannon Walker is an accomplished changemaker, distinguished for her recent inclusion in PRWeek's esteemed "30 Under 30" list for 2023 and her well-deserved recognition at the "Black Representation in Media (BRiM) Changemakers Awards." Her exceptional expertise lies in transformative 'people-first' digital and influencer communications, underpinned by a strong commitment to purpose and inclusivity, which she ardently champions through her company, Social Disruption.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/

How Much Do Virtual Influencers Make Online?

Posting on social media has become a lucrative business, with top content creators earning millions. But there is a new trend emerging: virtual influencers.

These personalities have the same presence and power as regular influencers, but they only exist in the digital world.

RANT Casino calculated how much these virtual influencers could make in a year from sponsored Instagram posts alone.

How much could Instagram's most popular virtual influencers earn in a year?

( click image to enlarge )

Lu do Magalu - £12.7 million

First in the rankings is Lu do Magalu: a social media star in Brazil with over 6.4 million Instagram followers, created by Brazilian retail brand Magalu. Originally focused on content such as unboxing videos and product reviews on behalf of the company, Lu now also shares her life and takes a stand on political matters, such as advocating for LGBT rights. Lu is no longer just a sales tool, but a fully fledged influencer.

As one of the most loved and well-known influencers in Brazil, this non-human icon could earn over £12.7 million per year on Instagram alone.

CB of Casas Bahia - £6.4 million

Second in the rankings is CB, another product of a Brazilian retail giant, this time Casas Bahia. Like Lu do Magalu, CB’s content is not exclusive to product advertisement for the brand; he shares his love of video games, movies, memes and more with his almost 4 million Instagram followers.

This animated virtual teen has the potential to earn over £6.4 million on Instagram alone.

Any Malu - £481K

Third in the rankings is Any Malu: a virtual influencer turned Cartoon Network star who has the potential to make over £481K from her Instagram presence alone. The animated figure from Brazil has over 3 million YouTube subscribers as well as over half a million followers on Instagram.

Originally created by production company Combo Estúdio as a marketing tool, Any Malu began making videos on YouTube and is now the star of her own animated Cartoon Network television show: O (sur)real mundo de Any Malu (English: Any Malu's Surreal World).

Noonoouri - £135K

Next up is Noonoouri: a digital style icon who has made waves in the fashion world. The animated character has worked with the likes of Dior, Valentino, MiuMiu, Kim Kardashian and more; a list that most real-life influencers only dream of. Noonoouri also brings awareness to social issues and advocates for animal rights to her over 400K followers on Instagram.

From her Instagram platform, Noonoouri could be making over £135K per year.

Leya Love - £119K

Next in the rankings is a virtual influencer with a bigger mission: Leya Love is an ambassador for the “World Awareness Movement” and encourages her 383K Instagram followers to embrace positivity and love the planet.

With the platform she has built from spreading her positive messages, the virtual activist and influencer could make £119K per year from Instagram.

Do you want to earn $12,000 per post on TikTok?

pokimane

Do you want to earn $12,000 per post on Tiktok?

With this in mind, Tipalti analyzed the streaming landscape of mid-2023 to reveal the highest-earning gamers on TikTok. 

You can view the full research here: Gamer Revenue Report

The Highest Earning Gamers On TikTok 

( click image to enlarge )

Nikolarn, real name Nikola Anicic, is the highest-paid streamer on TikTok.

A  retired Serbian professional Apex Legend player who used to compete for Team Singularity, Nikolarn creates gaming content covering games such as Counter-Strike, Apex Legends and Valorant. He is also a prominent crypto enthusiast. A single sponsored post on Nikolarn’s TikTok could cost up to $12,690

Ibai Llanos Garatea, commonly known as Ibai, is the second highest-paid gamer on TikTok.

Ibai is an ex-content creator for G2 Esports, is co-owner of esports team KPO and regularly streams video games such as League of Legends on Twitch, as well as streaming sports commentary and “Just Chatting” videos. With 16 million followers on TikTok, a single sponsored post on his account could be worth $12,675.

British streamer and social media sensation TommyInnit has the third most valuable TikTok presence.

With a single post from his account being worth up to $9,635/ Real name Thomas Simons, TommyInnit is one of the youngest streamers in Tipalti’s report and has over 12 million followers on TikTok.

The study also looked at which gamers earnt the most on Instagram.

The Highest Earning Gamers On Instagram

( click image to enlarge )

AuronPlay comes in first place with potential earnings of almost $50,000 per Instagram post.

With 18.8 million followers on the platform, the majority of posts offer a more personal window into the streamer’s life than his content on YouTube and Twitch, which has a greater focus on gaming and entertainment.

In second place is El Rubis, who earns a potential $46,984 per Instagram post.

Like AuronPlay, El Rubius uses his Instagram account as more of a personal blog in which he shares moments from his day-to-day life with his 17.7 million followers.

The streamer with the third most valuable Instagram account is Ninja, real name Richard Tyler Blevins, with a single sponsored post on the account worth over $32,700.

Ninja is arguably one of the most famous streamers out there, producing content for a range of videogames including Halo 3, Apex Legends, and Fortnite.

Further study insights:

  • The streamer with the highest potential earnings on YouTube is GeorgeNotFound, who could be making up to $44,300 per sponsored video.
  • Félix Lengyel, known on Twitch as xQc, has 11.80m subscribers and can earn up to $16,088 per video.

Climate Change Influencers – Are They More Relatable?

Climate Change Influencers – Are They More Relatable

Climate Change Influencers – Are They More Relatable

UN secretary general, António Guterres, just rang the alarm bells with an urgent call to "massively fast-track climate efforts by every country and every sector and on every timeframe. Our world needs climate action on all fronts: everything, everywhere, all at once,” after scientists issued a final warning to act now on the climate crisis before it's too late, in the latest release (The Intergovernmental Panel on Climate Change).

As the fastest growing investment vertical today, the swift growth of climate tech innovation offers a ray of hope that we are, at last, putting our money where our mouth is to create businesses that deliver an economy where nature and the people and animals in it come before profit. Since 2010, the number of climatetech companies increased by 4x to reach over 44,500 in 2022.

Here's a list of some of the influencers playing a leading role in pushing forwards the growth of climate tech and businesses that are truly sustainable:

1. Marianne Lehnis is Founder of The Green Techpreneur - a unique marketplace and magazine about and for climate tech startup founders and investors where she aims to make insight and opportunities available to every aspiring climate entrepreneur. She’s the host of The Climatetech Founders’ podcast and a Forbes climate tech Contributor.
●LinkedIn Profile

2. Going Green Media - travel the world making high-quality videos of greentech projects and sharing these on their Instagram. They’re bringing more awareness to the opportunities around climate innovation and progress.
●Instagram

3. Tim Steppich runs ClimateU - a European networking platform and marketplace to connect climatetech startups, investors, and talent. He’s been listed on Forbes 30 under 30. (Germany based).
●LinkedIn Profile

4. Les Mood is the Founder of Greentech Talks, where he features conversations with greentech professionals and leaders. He’s also a top voice on LinkedIn for tech and innovation. (US based).
●LinkedIn Profile

5. Julia Pyper is host of award-winning podcast, Political Climate – a biweekly podcast on energy and environmental issues in America and around the world. Presented by the USC Schwarzenegger Institute and in partnership with Canary Media.
●LinkedIn Profile

6. Gordon Bateman is the founder of Investor Ladder – a network of over 1000 active investors with a climate tech focus. He is shaking up the investment sector with the UK's most inclusive investor summit, Climb23, in Leeds – with a focus on affordability and a free virtual broadcast of the event to democratise access to investment opportunities.
●LinkedIn Profile

7. Gemma Styles - none other than THE Harry Styles’ sister - with 9.6 million followers on Instagram, Gemma is making waves for the environment as a campaigner for pre-loved clothes and fair fashion. She the host of the top-rated Good Influence podcast.
●Instagram

8. Venetia La Manna is a fair fashion campaigner, activist, founder of Remember Who Made Them, and host of All The Small Things podcast.
●Instagram

9. Sophia Kianni is a young climate activist and the founder of Climate Cardinals, a non-profit youth-led project that makes climate change information more accessible to non-English speakers with a focus on languages spoken in regions that are most vulnerable to the impacts of climate change.
●Instagram

10. Mark Thackeray believed in climate tech long before it was popular to do so. In 2010 - he was laughed at and called a treehugger when he was the first UK market player to develop crowdfunding opportunities exclusively for climate tech startups. He’s since played a pivotal role in helping the UK climatetech sector develop through The Green Techpreneur marketplace, connecting startups with opportunities for expansion to push the sector forwards.
●LinkedIn Profile

11. Alison Heppenstall is founder of Climate Action for Associations (CAFA) the not for profit collective that harnesses the influence of membership organisations to accelerate climate action. Ali identified that associations play a critical role in reaching the targets set out in the Paris agreement, but often lack the skills and know-how to implement action. . An Accelerator for the UN backed Race to Zero, CAFA also delivers a certified carbon neutral and a certified net zero association service for any membership association regardless of size, sector or geography.
●Climate Action for Associations Website
●LinkedIn Profile

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/

How Will ChatGPT Affect Creator Jobs

ChatGPT

How Will ChatGPT Affect Creator Jobs

As a large language model, ChatGPT has the potential to revolutionize the way we interact with technology. While there are many potential benefits to using a language model like ChatGPT, there are also concerns about the impact it could have on creators and their jobs.

One of the biggest concerns is that ChatGPT could replace human creators in certain industries. For example, ChatGPT could be used to create written content such as articles, product descriptions, and social media posts. This could potentially eliminate the need for human writers, who may find it difficult to compete with a machine that can generate content at lightning speed.

Another concern is that ChatGPT could lead to a decline in the quality of content. While ChatGPT is capable of generating text that is coherent and grammatically correct, it may lack the creativity and nuance that human creators bring to their work. This could result in a homogenization of content, where everything starts to sound the same.

Despite these concerns, there are also potential benefits to using ChatGPT in the creator industry. For one, ChatGPT could free up time for creators to focus on more high-level tasks, such as strategy and ideation. Additionally, ChatGPT could be used to augment human creativity, rather than replace it. For example, a writer could use ChatGPT to generate ideas for a story, and then use their own creative abilities to flesh out the details.

Ultimately, the impact of ChatGPT on creator jobs will depend on how it is implemented and used. If it is used to supplement human creativity, it could lead to more innovative and engaging content. However, if it is used to replace human creators entirely, it could have a negative impact on the industry as a whole.

It is important for creators to stay informed about the latest developments in technology and to be adaptable to change. While ChatGPT may pose a threat to certain jobs, it could also create new opportunities and possibilities for creators who are willing to embrace it. By staying ahead of the curve and learning how to work alongside technology, creators can ensure that they remain relevant and valuable in the ever-changing landscape of the creator industry.

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/book