Category: Influencer Marketing Blogs

Best Time to Post on TikTok UK: Ultimate Guide to Boosting Engagement

Understanding Your Target Audience

Identify your specific target audience and their demographics to determine the best time to post on TikTok.Use TikTok analytics to understand your audience’s location, age, and interests.Analyze your audience’s online habits and behaviors to create a tailored posting schedule.

The Importance of Timing on TikTok

Timing is crucial on TikTok, and posting at the right moment can increase engagement and growth.Posting at a time when most users are active increases the chances of your content being seen and interacted with.A strategically planned posting schedule at optimal times can push your videos into the spotlight.

Finding Your Best Time to Post

Use TikTok analytics to find your followers’ most active times and adjust your posting schedule accordingly.Experiment with different posting times to find the optimal posting schedule for your social media calendar.Leverage your own TikTok data to determine the best time to post for maximum engagement.

Best Times to Post on TikTok

Post on TikTok right before your audience checks the app to get maximum engagement.Create a posting schedule based on your target audience’s time zone and activity patterns.Consider posting at peak hours, such as 10 am to 11 am mid-week, to reach a larger audience. If you are planning to reach global audiences be aware of multiple time zones. This will absolutely increase your engagement rates. Try and stick to a Tiktok posting schedule so your target audience know when that time is. You can even remind them when you will be posting eg don't forget we go live on a Wednesday at 7pm GMT. This is important to make sure you say GMT as different countries may well be viewing your content. In general the best times to post on tiktok is between 10am-2pm on weekdays. According to some experts The best times to post on TikTok are Tuesdays and Fridays from 4 to 6 pm, Wednesdays, Thursdays mornings from 9 to 11 am and Thursdays from 2 to 6 pm.

Creating Engaging TikTok Videos

Optimize your TikTok videos for engagement by using trending sounds and hashtags.Keep your videos short and concise, with a clear call-to-action.Use high-quality visuals and editing to make your videos stand out.

Scheduling Posts with a Social Media Management Tool

Use a social media management tool, such as Hopper HQ, Buffer or Hootsuite to schedule your TikTok posts in advance.Plan your posting schedule across multiple social media platforms to ensure consistency.Use analytics to track your performance and adjust your posting schedule accordingly.

Posting on TikTok: Frequency and Strategy

Post consistently on TikTok to build engagement and grow your audience.Aim to post 1-4 times per day, which I know for some people feels a lot but then you can test how your content is received.Use a mix of promotional and engaging content to keep your audience interested. You can also consider these posting times against other social media platforms or you might like to schedule posts. Test and Measure all the time so you find the optimal posting times and continuously track the tiktok algorithm.

Analyzing Your TikTok Performance

Use TikTok analytics to track your performance and adjust your posting schedule accordingly.Monitor your average watch time, engagement rate, and other metrics to optimize your content.Use data to identify trends and patterns in your audience’s behaviour. There creator tools that will help you get the best out of your tiktok content. What is also a good idea is to write down the posting time and the then what engagement you got because ultimate you want to find the best time to post on Tiktok UK.

Competitor Analysis

Analyze your competitors’ posting schedules and strategies to gain insights.Identify gaps in the market and opportunities to differentiate your content.Use competitor analysis to inform your own posting schedule and strategy.

Tips for Growing Your TikTok Account

Use hashtags to increase your visibility and reach a larger audience.Engage with your audience by responding to comments and using duets.Collaborate with other TikTok users to reach new audiences and build relationships.

Conclusion

Finding the best time to post on TikTok requires understanding your target audience and their online habits.Use analytics and experimentation to determine the optimal posting schedule for your social media calendar.By posting consistently and using a social media management tool, you can boost engagement and grow your TikTok account.

 

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

What is an Influencer Talent Agency? Everything You Need to Know

What is an Influencer Talent Agency? Everything You Need to Know

In the rapidly evolving world of digital marketing, influencer talent agencies have become pivotal players in connecting brands with creators. With the rise of social media and influencer marketing, both brands and influencers need professional guidance to navigate collaborations effectively. This is where an influencer talent agency steps in, helping creators manage their careers, brand deals, and more, while ensuring that businesses reach their target audiences through the perfect influencers.

If you’re a brand, an aspiring influencer, or simply curious about how the influencer industry works, understanding the role of an influencer talent agency can shed light on the fascinating dynamics of the influencer marketing space.

Understanding Influencer Talent Agencies

An influencer talent agency represents social media influencers in the same way traditional talent agencies represent actors or musicians. These agencies handle everything from talent management to securing brand partnerships, ensuring that their clients can focus on what they do best: creating genuine content that engages audiences.

An influencer talent agency acts as a bridge between brands and influencers. It helps influencers by managing their professional engagements and supports brands by connecting them with the right influencer talent. Whether it’s managing a talent roster, negotiating brand deals, or strategising influencer marketing campaigns, these agencies are experts in enhancing the influencer’s career and delivering results for brands.

Why Influencer Talent Agencies Are Essential

In a crowded digital space where brands need to stand out, influencer talent agencies have become an integral part of influencer marketing strategies. These agencies curate a talent roster of the sharp talent needed to run successful campaigns across multiple platforms, including social media giants like Instagram, TikTok, and YouTube.

Influencer agencies are skilled at identifying which creators align with a brand’s goals and values. They employ data-driven approaches to ensure that influencers reach the intended target audience, boosting brand awareness and credibility. Additionally, agencies manage a talent roster that includes not only well-known figures but also micro influencers—individual creators who, despite having a smaller following, can drive authentic engagement and target niche demographics.

The Role of an Influencer Talent Agency

An influencer talent agency is responsible for several crucial functions:

  1. Talent Management: The agency takes care of managing the influencer’s career, which includes setting up brand partnerships, negotiating contracts, and maintaining long-term relationships with clients. This enables influencers to focus on creating content without the burden of administrative tasks.
  2. Influencer Marketing Campaigns: These agencies are experts in planning and executing influencer marketing campaigns. They help brands identify the right influencers for their campaigns and ensure that these collaborations align with the brand’s image, reach their target audience, and deliver effective results.
  3. Brand Deals and Negotiation: Influencer talent agencies negotiate brand deals on behalf of their talent, ensuring that the terms are beneficial for both the brand and the influencer. This includes managing payment structures, timelines, and deliverables, as well as protecting the influencer’s personal brand.
  4. Campaign Management: Beyond just making connections, influencer agencies also manage the entire campaign lifecycle. From conceptualisation to execution and evaluation, these agencies are responsible for making sure campaigns run smoothly and meet the objectives set by brands.
  5. Strategic Guidance: Influencer talent agencies offer strategic guidance to both influencers and brands. This means advising on the type of content that works best, identifying the best social media platforms to use, and ensuring that the message delivered resonates with the target audience. 

Types of Influencers Represented by Talent Agencies

Influencer talent agencies manage a wide variety of talent, including:

  • Social Media Celebrities: These are influencers with large followings who are often considered celebrities in their niche.
  • Micro Influencers: Micro influencers typically have a smaller, more engaged following. They are great for targeting specific audiences and often have stronger relationships with their followers.
  • Niche Content Creators: Influencers with expertise in specific areas, such as wellness, fashion, or technology, who can provide genuine content that resonates deeply within their niche.

These diverse groups of influencers are part of a talent roster that allows agencies to connect brands with the perfect influencers for their marketing campaigns, whether they are looking for broad reach or engagement within a specific community.

Influencer Talent Agencies vs Influencer Marketing Agencies

While influencer talent agencies and influencer marketing agencies may seem similar, they play different roles within the influencer ecosystem.

  • An influencer talent agency represents influencers, managing their career, negotiating contracts, and helping them secure brand deals.
  • An influencer marketing agency works on behalf of brands to create and manage influencer campaigns. They are responsible for finding the right influencers for a campaign, designing the strategy, and ensuring that the campaign meets its objectives.

Sometimes, an agency might combine both roles, acting as a full-service provider that manages both the talent and the campaign for the brand. Well-known agencies like Viral Nation and Goat Agency offer these comprehensive services.

The Process: How Does an Influencer Talent Agency Work?

The process of working with an influencer talent agency typically involves the following steps:

  1. Talent Scouting and Signing: Agencies actively scout for new influencer talent that matches their portfolio needs. This can include influencers with a high follower count, excellent engagement rates, or unique content styles.
  2. Developing a Personal Brand: Once signed, the agency works with the influencer to develop their personal brand. This involves crafting a consistent image, voice, and content strategy to attract brand partnerships.
  3. Brand Partnerships and Campaigns: The agency uses its industry connections to secure brand deals for its talent. These partnerships often lead to larger influencer marketing campaigns, where the influencer is a central part of the brand’s advertising efforts.
  4. Campaign Management: Agencies manage the entire campaign process, including content creation, posting schedules, and analysing results. This full-service management allows brands to focus on their overarching strategy while the agency handles the intricacies of campaign execution.

Benefits of Working with an Influencer Talent Agency

For both influencers and brands, there are numerous advantages to working with an influencer talent agency:

  • Access to a Talent Roster: Brands gain access to a talent roster of vetted influencers, which includes micro influencers, sharp talent, and those with a proven ability to reach millions.
  • Efficient Campaign Management: The agency handles every aspect of the campaign, including influencer campaigns and content creation. This saves brands time and ensures high-quality, consistent execution.
  • Brand Credibility: Influencers can significantly enhance a brand's credibility. Working with a talent agency ensures that the selected influencer aligns with the brand’s values and audience, thereby increasing campaign success.
  • Strategic Insight: Agencies provide strategic guidance based on data and industry knowledge. This means better decisions regarding the right influencers, platforms, and content styles to use for each campaign.

Top Influencer Talent Agencies to Know

When it comes to top influencer talent agencies, a few names stand out in the industry for their expertise, talent rosters, and successful campaigns.

  • Viral Nation: Known for its wide range of influencers, from micro influencers to global celebrities, Viral Nation helps brands launch effective global campaigns by providing a holistic approach to influencer marketing.
  • Goat Agency: Goat Agency is renowned for connecting brands with influencers who create genuine, engaging content. They have a strong track record in executing campaigns across various social media platforms.
  • Creator Club: Specialising in niche creators, Creator Club offers strategic guidance and helps individual creators build their brand while connecting them with businesses that align with their image.
  • Gordon Glenister Associates not only is an international expert in influencer engagement but also specializes in executing employee advocacy programs

Challenges Faced by Influencer Talent Agencies

Like any other industry, influencer talent agencies face their own set of challenges. One major issue is the ever-changing landscape of social media. Platforms constantly update their algorithms, and trends can shift almost overnight. This requires agencies to stay agile and up-to-date to ensure their strategies remain effective.

Another challenge is the balance between authenticity and commercial content. Influencers are often wary of becoming “too commercial,” which might alienate their audience. Agencies must strike a balance between delivering for their brand clients and maintaining the genuine content that makes influencers relatable to their followers.

How Do Influencer Talent Agencies Make Money?

Influencer talent agencies typically earn money through a percentage of the influencer’s earnings. This can come from brand deals, appearances, or other campaigns. The agency fee generally ranges from 15% to 25% of the earnings generated through collaborations.

For brands, agencies may charge for campaign management services, taking responsibility for creating, managing, and analysing influencer marketing efforts. This dual income model allows agencies to earn from both the influencer and brand sides of their partnerships.

Do You Need an Influencer Talent Agency?

If you’re an influencer looking to scale your career and connect with major brands, working with an influencer talent agency can be incredibly beneficial. Agencies provide the expertise and industry contacts necessary to land lucrative brand deals and ensure long-term career growth.

For brands, especially those entering the influencer marketing space for the first time, an influencer marketing agency or talent agency can provide essential guidance. From helping to identify the right influencers to managing the entire campaign, an agency simplifies the process and increases the likelihood of a successful partnership.

Conclusion

Influencer talent agencies play a critical role in today’s digital marketing landscape. By bridging the gap between brands and influencers, they ensure that collaborations are strategic, successful, and beneficial to all parties involved. Whether managing talent or running full-fledged influencer campaigns, these agencies have become indispensable for creators and brands alike.

With expertise in talent management, campaign execution, and brand partnerships, influencer talent agencies are set to shape the future of digital marketing. Brands looking to leverage influencer marketing can rely on agencies to provide strategic guidance, manage relationships, and ensure a streamlined and effective campaign. Influencers, on the other hand, benefit from professional representation that allows them to focus on what they do best—creating content that connects and inspires.

 

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Unlocking the Power of Key Opinion Leaders (KOL) Marketing for Modern Brands

In today’s rapidly evolving digital landscape, brands are continuously seeking innovative strategies to stand out in competitive markets and build brand credibility. One such strategy that has gained substantial traction is Key Opinion Leader (KOL) marketing. This approach allows brands to leverage the influence of respected figures in specific industries, reaching targeted audiences more effectively than traditional advertising channels. In this article, we will explore the intricacies of KOL (Key Opinion Leader) marketing, its key components, and why it has become a cornerstone in modern marketing strategies.

What is KOL Marketing (Key Opinion Leader)

Key Opinion Leader (KOL) marketing refers to the practice of using influential individuals to promote products, services, or ideas to a targeted demographic. Sometimes this is called a variance of Influencer Marketing too but having a key opinion leader is a slightly different emphasis. A KOL is an expert or authority in a specific niche who commands the trust and respect of their audience due to their knowledge, experience, or professional achievements. These individuals possess the power to shape consumer perceptions, guide purchasing decisions, and enhance brand values credibility. They want to be seen as a respected key opinion leader in their industry and are often visible across a wide range of marketing channels.

Unlike social media influencers, who are often selected based on follower count, KOLs are chosen for their deep understanding of their field and the meaningful insights they offer. They may include industry experts, thought leaders, or prominent figures in sectors like healthcare, fashion, technology, or even the arts. For businesses, aligning with the right KOL can significantly boost sales, increase brand visibility, and build long-term relationships with customers.

The Rise of KOL Marketing

KOL marketing has surged in popularity over the last decade, particularly in China, where it has become a dominant force in the marketing world. The rise of social media platforms such as Instagram, TikTok, and YouTube has expanded the reach of KOLs, allowing them to engage with a global audience. Brands have recognised the value of tapping into this niche audience through KOL partnerships, enabling them to reach consumers in a more authentic and meaningful way.

KOL marketing is particularly effective because it relies on the trust and credibility these leaders have built over time. Their audience is highly relevant to the key subject matter. and with the right brand collaboration they deliver more than just brand awareness but brand sales, insights, connection with the brands ideal target audience. Their followers view them as reliable sources of information, and their recommendations carry considerable weight. This stands in stark contrast to traditional advertising, where consumers are often skeptical of overtly promotional messages. By partnering with KOLs, brands can communicate their value propositions more organically, fostering trust and loyalty among their target audience.

The Difference Between KOLs and Influencers

While KOLs and influencers may seem similar on the surface, there are distinct differences between the two. Traditional influencers, often selected based on their large follower count, focus primarily on social media engagement. Their authority stems from their ability to create visually appealing content and interact with their audience in a relatable manner. However, influencers are not always experts in their field, and their influence may be limited to the size of their audience rather than the depth of their knowledge. There are similar influencer marketing practices however with key opinion a leader which are considerably different from traditional marketing channels and that’s why they work in enhancing brand's sales and increasing brand awareness.

On the other hand, KOLs are respected experts with a deep understanding of their particular field. Their influence comes from years of professional achievements, research, or contributions to their industry. For instance, a leading dermatologist would be considered a Key Opinion Leader in skincare, while a popular beauty blogger would be classified as an influencer. Both play important roles in marketing strategies, but KOLs offer a higher level of trust and authority.

Benefits of KOL Marketing

The benefits of KOL marketing are vast, making it an attractive strategy for brands looking to enhance their visibility, credibility, and sales. Some key advantages include:

- Enhanced Brand Credibility: Aligning with a respected KOL can significantly boost a brand’s credibility. Consumers are more likely to trust a product recommendation from a KOL because of their expertise and reputation.

- Increased Engagement: KOLs typically have highly engaged audiences. By collaborating with a KOL, brands can tap into this engaged and relevant audience, resulting in higher engagement rates than traditional marketing methods.

- Targeted Reach: KOLs often have a niche audience that aligns with a brand’s target demographic. This allows brands to reach the right audience more effectively, leading to higher conversion rate and a closer target market opportunity.

- Shaping Consumer Perceptions: KOLs have the ability to influence how consumers perceive a brand, product, or service. Through their expert opinions, they can sway purchasing decisions and create positive associations with a brand.

- Boosting Sales and Visibility: Through KOL marketing, brands can experience a significant boost in sales and visibility, particularly when the KOL is well-aligned with the brand’s values and objectives. Their recommendations can drive purchasing decisions, increase brand awareness, and elevate the brand’s image within a competitive market.

Examples of KOL Marketing Success

Many brands have successfully leveraged KOL marketing to build brand visibility and drive sales. A notable example is the collaboration between Estée Lauder and Chinese KOL, Viya. With her deep understanding of beauty products and vast influence on social media, Viya was able to promote Estée Lauder’s products to her niche audience, resulting in a significant boost in sales and brand credibility.

Another example is Nike’s partnership with professional athletes, who serve as KOLs in the sports industry. These athletes not only have a deep understanding of the products they endorse but also command the trust and admiration of their followers, making them highly effective in promoting Nike’s products to a targeted audience.

Integrating KOL Marketing into Your Strategy

To successfully integrate KOL marketing into your overall marketing strategy, it’s important to treat it as a long-term investment. KOL partnerships should not be approached as one-off campaigns but rather as part of an ongoing effort to build credibility, engagement, and trust with your audience. Here’s how to incorporate KOL marketing effectively:

- Set Clear Objectives: Define what you want to achieve with your KOL marketing campaign. Are you looking to increase brand awareness, boost sales, or enhance your brand’s image? Having clear brand objectives will help guide your partnership with the KOL and ensure that both parties are aligned.

- Foster Long-Term Relationships: Building long-term relationships with KOLs can yield more sustainable results. Rather than focusing on short-term campaigns, consider how you can collaborate with KOLs on an ongoing basis to continuously engage their audience. Allow KOLs, creative freedom so that they can be a true industry expert for a brand is hugely powerful.

- Monitor and Measure Performance: It’s essential to track the performance of your KOL campaigns. Use metrics such as engagement rates, brand visibility, and sales conversions to evaluate the effectiveness of your KOL partnerships and make adjustments as needed.

Examples of how you can use KOLs (Key opinion leaders)

Good examples maybe brand KOL partnerships for online posting, but a lot of these individuals will collaborate on research pieces, attend events as keynote speakers, deliver educational workshops, even take over social media accounts, appear on podcasts. They're aim is to increase brand awareness, world of mouth advocacy and help drive an engaged audience through all sorts of marketing channels.

The Future of KOL Marketing

As digital marketing continues to evolve, KOL marketing is poised to play an even larger role in shaping consumer behaviour and brand perceptions. With the increasing reliance on social media platforms and the growing demand for authentic, expert-driven content, KOLs will remain a valuable asset for brands looking to cut through the noise of traditional advertising and reaching their target audience.

The future of KOL marketing will likely see more brands integrating KOLs into their broader digital marketing strategies, combining the reach of social media influencers with the authority of key opinion leaders. By staying ahead of trends and continuously refining their KOL marketing efforts, brands can maintain a competitive edge in today’s dynamic market landscape.

KOL marketing offers a powerful way for brands to build credibility, engage with niche audiences, drive tangible results and build social media presence. By understanding the differences between KOLs and influencers, choosing the right KOL for your brand, and integrating KOL marketing into your overall strategy, you can unlock the full potential of this innovative marketing approach. Whether your goal is to increase brand awareness, boost sales, or shape consumer perceptions, KOL marketing provides a proven path to success in today’s digital age.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

INSTAGRAM’S MOST POPULAR CELEBRITY PETS

Social media followings are a lucrative business, with global influencer marketing estimated to reach a record of 24 billion U.S. dollars in 2024.

And there could be non-human influencers taking a slice of that pie: celebrity pets with their very own Instagram accounts.

RANT Casino calculated how much Instagram's most popular celebrity pets could be making from sponsored posts alone.

Megan Thee Stallion | @frenchie4oe - £1,962 per post

First in the rankings is Megan Thee Stallion’s French Bulldog 4oe, known as @frenchie4oe on Instagram. 4oe is such a star that he has even appeared on The Tonight Show alongside his mom. He is one of many adorable pups belonging to the popular American rapper, including fellow frenchies Dos and Oneita, however he is the only one with his own Instagram account.

With over half a million followers, and upwards of 60,000 likes on each post on average, 4oe could be earning almost £2,000 on a single sponsored post.

 

Nina Dobrev | @mrs.maverick - £1,540 per post

Next up is Maverick: a black and white pup belonging to Canadian actress and star of The Vampire Diaries, Nina Dobrev. The Border collie/Australian shepherd mix was adopted by Dobrev as a puppy in 2017, when she also received her very own Instagram account.

Maverick could be earning £1,540 with a single sponsored post, thanks to 404,000 followers and over 40,000 likes on average.

 

Kylie Jenner | @normieandbambijenner - £1,236 per post

Third in the rankings is a joint Instagram account for two Italian Greyhounds belonging to Kylie Jenner: Norman and Bambi. The two pups are part of a whole crew of Kardashian-Jenner animals, with Kylie alone having over 10.

Known as @normieandbambijenner on Instagram, the pair have 322,000 followers and could earn as much as £1,236 per post.

 

Karl Lagerfeld | @choupetteofficiel - £1,000 per post

Perhaps one of the most iconic celebrity pets of all time, Choupette is the white Birman cat who belonged to the late fashion legend, Karl Lagerfeld.

The legendary German designer loved Choupette so much that there were even tributes to the feline friend at the Met Gala that honoured Lagerfeld in 2019, including cat costumes from Doja Cat and Jared Leto.

Choupette’s own Instagram account is still going strong, and with 264,000 followers she could be earning £1,000 for every post.

 

Ed Sheeran | @thewibbles - £974 per post

Next in the rankings are Calippo and Dorita: two feline friends belonging to singer Ed Sheeran.

The Instagram account shared by the pair has 242,000 followers, and with an average 60,459 likes on recent pics, they could be raking in £974 for every post.

 
Please find the full dataset here.

AI Shaping New Marketing Realm – Leading US AI Influencers revealed

● Lil Miquela comes in as the most popular AI influencer, with earnings potentially sitting as high as $20,100 per sponsored post

● Leya Love comes in second place on the list

● Giorgina Alemann takes third

New research has revealed the most popular AI influencers, with Lil Miquela coming out on top.

The study by GirlfriendGPT analyzed earnings, followers, and engagement rates of the most popular AI influencers to see who could be earning the posts from these respective accounts for sponsored posts.

It was found that virtual influencer Lil Miquela could earn upwards of $20,100 per sponsored post on their Instagram accounts, with a whopping 2,614,514 followers. Founded in 2016, the account has seen features in product endorsements for brands like Calvin Klein and Prada and gained its first 1 million followers in the first two years.

Leya Love takes second on the list, with 567,070 followers at the time of the study, with earnings per sponsored post potentially being upwards of $4,550. Launched in 2018, the virtual influencer has engaged with brands like KFC, Adidas, and The North Face.

Giorgina Aleman comes third on the list, with 509,609 followers and earnings of upwards of $4,200 per sponsored post. This account is one of the most notable examples where every image and caption is entirely AI-generated.

Coming in fourth on the list is Thalasya Pov, with a total of 459,056 followers and potential earnings upwards of $3,850. Another AI influencer launched in 2018, the account currently sits among the top creators in Indonesia.

Rounding out the top five is Noonoouri, coming in with 444,026 and earnings upwards of $3,750. Since its 2018 launch, the account has landed a record label deal and has had prior collaborations with brands like Vogue China and Cosmopolitan Brazil.

Commenting on the findings, Enias Cailliau, CEO of GirlfriendGPT, said: "While AI influencers are still a very new thing to many people, it’s interesting to see how many examples have collaborated with popular brands already. With the recent rise in quality of AI image generation, we can expect more of these influencers to pop up and grow in popularity soon, potentially earning thousands for the people behind them."

Aspiring influencers could save £812 annually, by adopting the use of AI on social

Over four fifths (84%)1 of the online population follow influencers and content creators such as Molly-Mae Hague, Zoe Sugg and others across various social platforms. With Brits spending just over two hours a week on social media, now could be as good of a time as any to utilise AI to enhance and replicate our social media feeds to those we look up to.

Eager to find out how much social users could save by implementing AI, Adobe Express firstly surveyed 2,000 Brits to find out how long they spend editing social media posts.

They then calculated the estimated time AI could save on this and compared this against the weekly median wage in cities across the UK, to quantify how much people could save through AI automation.

Where can aspiring influencers save the most by implementing AI in their content?

*Time saved based on median minimum wage is in relation to the entirety of the UK. For the full dataset, please view here.

Aspiring influencers in Leeds could save the most by using AI tech to streamline their social media feeds - a sizable £962 annually.

With social users from this Yorkshire city spending 2 hours 47 minutes editing social media posts per week, using AI could save an hour and seven minutes weekly.

In second place is Norwich, where profile creators could save the most time by using AI to edit their photos (2 hours 49 minutes per week). With a local median weekly salary of £18.10, this equates to annual savings of £941.41.

With residents in the city spending an average of 2 hours 48 minutes on perfecting their pictures, Sheffield placed third. Whilst they can save 58 hours a year alongside both Norwich and Leeds from using an AI tool, this equals £938.21 in yearly savings.

On average, the UK spends around 2 hours and 18 minutes editing social media posts. But if AI were to be used in the future, budding British content creators could save not only 55 minutes each week (almost 48 hours annually), but an impressive £812 in total each year.

Three tips to using AI on social media:

1. Saving time on content curation
Using AI technology for your social profiles could make tasks quicker, allowing you to automate things such as content creation in a more effective way.
Creating captions can sometimes feel like a mundane, difficult task considering the competitiveness to have the ‘best’ online presence. Trying to be unique against other creators can take its toll, so why not save yourself time with AI by allowing it to compose catchy captions, posts, hashtags and responses based on your preferences and social plan.

2. Upgrading visual content
Upgrade the aesthetics of your feed through your visual content creation - here AI can suggest improvements for your images, graphics and videos to make followers more engaged and interested in what they are seeing.
However, most content created by tools will be robotic, so it is important to give refined details and prompts that ensure it is tailored to your liking. Before publishing, ensure to edit it to provide your final personal touch - this will make it feel more realistic and in turn, increase engagement to your audience.

3. Focus on a feed schedule
To save yourself time planning the perfect time to post a picture, AI can create a schedule for you. Some tools are able to examine your followers' online activities and calculate optimal times to post, meaning your followers will be able to see your activity when they are actively using the social platforms - improving visibility and interaction performance.

You can also track your followers' usage, to understand their needs and expectations better. Some tools let you know which content receives the best engagement, allowing you to create better content for your audience, and in turn, keeping their loyalty.

How do you sell products and services into the association market?

As a former director general of the British Promotional Merchandise Association and the founder of Membership World I am well placed to answer this question. There are literally thousands of associations around the world from tiny specialist niche communities to large multi-million pound companies. Members join because there Is an implied value in the services the association offers and this might vary from specialist education, industry topic conferences, social events and networking opportunities.

For the supplier the association offers an opportunity to align themselves with the organisation either as a specialist supplier member or allowing themselves to have a tailored approach in their message that is likely to be similar. For example selling an insurance service to lawyers, needs to be focused in the specific needs they may have. Also a consideration is are you aiming to provide a service for the association, or their members or both?

Here are a few ways in which you can work with associations

  • Consider joining a community that already has access to the sector for example Membership World has a vetted partner program that links suppliers with membership organisations. There are others as well. You can attend conferences and events where they will be present. Some of these you will be able to feature in newsletter, webinars and roundtable advertising promotions
  • Make sure that the offer is tailored to the industry body in any meeting and presentation. If you are offering a service for the association members too, consider a rebate or commission structure for the association as well as a benefit for members.
  • Do your research to make sure you know the key influencers in the association, they may not just be executive team members but Board members too who in many cases sign off on new projects
  • Connect with entrenched suppliers to the community and see if you can find affinities where you may support each other in a symbiotic relationship
  • Run a webinar or event yourself and promote through Google/ Facebook/ Linkedin ads with a clear focus on your audience being associations
  • Sign up to newsletters like Associations Now, Associations Management International and pitch an idea for an article
  • Create a piece of industry leading research and use this as a sign up. I have done a number of industry leading reports. This has been a great way to facilitate leads

Look at prospecting on certain industry types of association – finance. For example if the United States there are over 400 national associations for banking and finance, 700 for business, 500 for education, 800 for manufacturing, and 1,100 for science.

First of all, associations, may also be called Institutes or Royal Colleges if in the medical sector and governing bodies so ensure you understand all the different types of terminology. When it comes to your product or service it might be an idea to do some buyer profile mapping. Small organisations often have skills spread across a few staff members, eg they may not have a dedicated marketing or IT project manager, it falls under the membership or the CEO.

When you make your first association pitch use this as a test run to refine to others so you really understand how they tick. Remember in most cases membership bodies primary aim is to grow and retain its members as well as offering supporting services to drive revenue streams. On top of that they will have a wider focus on growing the recognition of the industry and educating those within it

Your final proposal should include

  • An executive summary of how you would meet the association goals
  • A company profile on your service offering and your ability to sustain a long-term relationship
  • Your experience in working with trade and membership associations - a testimonial from an existing customer might be a good idea
  • Your offering, services offered, length of period, any rebates available
  • A marketing or content calendar
  • Final summary of next steps and what actions both parties need to take to ensure success

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Interview with Hon Ian Gooding-Edghill Minister of Tourism – Barbados set to expand in 2024

The Welcome Stamp set up during the Covid outbreak from Barbados has been so successful that the Barbados Government has extended the program. There has been tremendous interest from those wishing to work remotely from a tropical destination. Not only can you bring your family, but you can also use it to influence your friends to come too which also boosts our tourism numbers, says Hon Ian Gooding-Edghill, Ministry of Tourism and International Transport, Barbados.

Speaking at World Travel Market, the minister is keen to not only update the travel industry as to what’s happening in Barbados, but also to understand how Barbados is performing as a destination compared to other Caribbean islands. He commented that Virgin Airways has recently celebrated its 25th anniversary, and British Airways are planning a wonderful platinum anniversary celebration. Barbados carriers currently fly out of Manchester, Gatwick and Heathrow, so the Tourism Board is keen to strengthen other airline partnerships too.

The minister points out that they are not fully recovered from 2019 visitor arrivals, but he did share the spend has increased. The new Wyndham property has opened on the island with 417 rooms, giving thousands of extra room nights on an annual basis. They’re also other hotels under construction ready to open in 2026. And in relation to the MICE market, the Wyndham hotel is one of the largest conference facilities in the island.

Building on Excellence: Saluting Black Women’s Achievements

Building on Excellence: Saluting Black Women's Achievements

This Black History Month's theme, "Saluting Our Sisters," encourages us to pay special tribute to the invaluable contributions of women of colour to our city's life. From pioneering activists and cultural icons to contemporary trailblazers, these remarkable changemakers, challengers, and disruptors have made an indelible mark on their industries and society, enriching the UK's diverse cultural tapestry. Shannon Walker, award-winning diversity champion and founder of Comms Consultancy Social Disruption, shares a list of influential and inspirational individuals in the Black community to follow and celebrate this Black History Month and beyond.

Leading Influencer Marketing Expert, Gordon Glenister shares his shortlist

“Black women historically have been the backbones of their homes, society and the leaders of change. It’s an honour to build on the strong shoulders of women in the past and salute some incredible wave makers continuing to do great work today.”
- Shannon Walker

1. Shakaila Forbes Bell

Pioneer Shakaila is a formidable force in the world of fashion psychology. As an acclaimed author and pioneer in the field, she's made a profound impact, helping global brands understand their consumers better to producing ground-breaking research to address the under-representation of Black models in fashion media. Notably, Shakaila is the celebrated author of "Big Dress Energy" and holds the honour of being the world's first Black individual to achieve a master's degree in fashion psychology.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

2. Claudine Reid MBE

A frequent presence on top entrepreneur lists, Claudine Reid is an acclaimed businesswoman, renowned speaker, and a prominent figure celebrated for her exceptional contributions to the community across various sectors. Reid continues to inspire, setting a powerful example, leaving behind a legacy of enduring positive change and helping others realise their capacity for more.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

3. Dr. Maggie Aderin-Pocock

Dr. Aderin-Pocock is an award-winning British space scientist, science educator, and science communicator. Notably, she holds the prestigious role of Chancellor at Leicester University, making history as the first Black woman to do so.

Social Media Profiles: N/A

4. Hayley Mulenda

A globally acclaimed Multi-Award Winning International Speaker, Author, and Change Agent, Hayley Mulenda has impacted tens of thousands of lives worldwide with her compelling story of turning pain into purpose. Her uplifting Instagram page spreads positive messages of hope, love, faith and empowerment.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

5. Marsha and Chyloe Powell

Marsha and Chloe Powell are a testament to the transformative power of unity and sisterhood. These inspirational entrepreneurs turned their personal grief into a powerful force for positive change by founding "BelEve." Through this remarkable organisation, they empower girls to chase their dreams, reshaping the narrative of female leadership and offering a valuable support network of role models. The Powell sisters serve as a compelling reminder that unity and sisterhood inspire continuous drive and a relentless pursuit of success.

Social Media Profiles: ●Instagram | ●Marsha’s LinkedIn Profile | ●Chyloe’s LinkedIn Profile | Company Website

6. Fisayo Longe

Fisayo Longe is the creative force behind the Kai Collective, a fashion brand designed to empower female confidence and inspire self-expression.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

7. Cydney Helsdown

Mum, content creator and “liberator” @cydenythelight is a passionate champion for self-acceptance, advocating for the liberation of women's bodies from beauty standards. With unwavering dedication, she strives to assist women in rediscovering their self-worth and embracing their authenticity, thus fostering an engaged, positive community of fellow mums and women, young and old, inspired to view themselves in a new light.

Social Media Profiles: ●Instagram

8. Irene Agbontaen

A global tastemaker and opinion influencer, Irene Agbontaen is a pivotal figure at the crossroads of fashion, music, and culture. Her extensive network and cultural relevance make her a highly respected figure in these industries.

Social Media Profiles: ●Instagram | ●LinkedIn Profile | ●Business Instagram

9. Khalia Ismain

Khalia Ismain is a passionate social entrepreneur who has recently assumed the role of Black Entrepreneurs Programme Manager at Lloyd's Bank. She is also the driving force behind Jamii, a groundbreaking online marketplace and discovery platform that empowers Black creators and makers in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

10. Kike Oniwinde

Kike Oniwinde is the CEO and Founder of The Black Young Professional Network, a dedicated leader empowering the next generation of Black professionals. Under Oniwinde's guidance, the network connects, educates, and inspires young Black talent, advocating for diversity and inclusion. Oniwinde's vision shapes a brighter, inclusive future for all young Black professionals.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

11. Antoinette Oguntonade

Property personality Antoinette is one half of Brickz with Tipz with her husband, a curated space that simplifies the complexities of property and finance in a relatable manner, welcoming individuals to navigate these fields with ease.

Social Media Profiles: ●Instagram

12. Jasmine Douglas

As the Founder of the online community "Babes on Waves" (BOW), Jasmine Douglas leads the Young Innovators program, connecting underrepresented individuals with meaningful opportunities and fostering positive change.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

13. (Dr) Anne-Marie Imafidon MBE

Highly sought-after as a speaker and presenter, (Dr) Anne-Marie Imafidon MBE is the co-founder of the award-winning social enterprise, Stemettes. She's been recognized as one of the most influential women in tech and continues to make impactful contributions in this field.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

14. Lydia Amoah

Lydia Amoah is a dynamic speaker, coach, consultant, and accomplished author. Her unwavering passion for fostering authentic, inclusive lives shines through every facet of her work. The eagerly awaited "The Black Pound Report," authored by Lydia Amoah, is a profound exploration of the UK's Black, Asian, and Multi-Ethnic consumer spending power, revealing untapped potential and profitable opportunities.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

15. Bianca Miller

Bianca Miller is an award-winning entrepreneur, renowned workshop facilitator, and internationally recognized professional speaker. She is the visionary founder of Hian skin and hosiery, making waves in the beauty and fashion industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

16. Ayesha Ofori

Ayesha is a multi-award winning investment manager, wealth adviser, and property specialist. She is also the visionary founder of the Black Property Network (BPN), a dynamic platform connecting professionals in the real estate industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

17. Izzy Obeng

Izzy Obeng is the visionary founder of Foundervine, a social enterprise specialising in digital start-up and scale-up acceleration programs. Her work since 2018 has significantly impacted the digital entrepreneurship landscape.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

18. Vanessa Kingori

Publishing powerhouse, Vanessa Kingori is a notable figure in the world of fashion and media. She is known for her role as a chief business officer at Condé Nast Britain and as a Vogue European business advisor. She has made significant contributions to the fashion industry and played a pivotal role in the business aspects of Vogue in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

19. Nina Lopes

Nina Lopes is an inspiring mother, content creator and resilient stage 4 cancer patient. Her moving journey is shared with her supportive Instagram community, providing hope and strength to many facing similar challenges.

Social Media Profiles: ●Instagram

20. Yvonne Bajela

Yvonne is the founder and principal of a UK-based venture capital firm, Impact X Capital. Her firm focuses on investing in companies led by underrepresented founders at the seed and Series A stages, helping to shape the future of innovation and entrepreneurship.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

21. Shannon Walker

Contributor Shannon Walker is an accomplished changemaker, distinguished for her recent inclusion in PRWeek's esteemed "30 Under 30" list for 2023 and her well-deserved recognition at the "Black Representation in Media (BRiM) Changemakers Awards." Her exceptional expertise lies in transformative 'people-first' digital and influencer communications, underpinned by a strong commitment to purpose and inclusivity, which she ardently champions through her company, Social Disruption.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/

How Much Do Virtual Influencers Make Online?

Posting on social media has become a lucrative business, with top content creators earning millions. But there is a new trend emerging: virtual influencers.

These personalities have the same presence and power as regular influencers, but they only exist in the digital world.

RANT Casino calculated how much these virtual influencers could make in a year from sponsored Instagram posts alone.

How much could Instagram's most popular virtual influencers earn in a year?

( click image to enlarge )

Lu do Magalu - £12.7 million

First in the rankings is Lu do Magalu: a social media star in Brazil with over 6.4 million Instagram followers, created by Brazilian retail brand Magalu. Originally focused on content such as unboxing videos and product reviews on behalf of the company, Lu now also shares her life and takes a stand on political matters, such as advocating for LGBT rights. Lu is no longer just a sales tool, but a fully fledged influencer.

As one of the most loved and well-known influencers in Brazil, this non-human icon could earn over £12.7 million per year on Instagram alone.

CB of Casas Bahia - £6.4 million

Second in the rankings is CB, another product of a Brazilian retail giant, this time Casas Bahia. Like Lu do Magalu, CB’s content is not exclusive to product advertisement for the brand; he shares his love of video games, movies, memes and more with his almost 4 million Instagram followers.

This animated virtual teen has the potential to earn over £6.4 million on Instagram alone.

Any Malu - £481K

Third in the rankings is Any Malu: a virtual influencer turned Cartoon Network star who has the potential to make over £481K from her Instagram presence alone. The animated figure from Brazil has over 3 million YouTube subscribers as well as over half a million followers on Instagram.

Originally created by production company Combo Estúdio as a marketing tool, Any Malu began making videos on YouTube and is now the star of her own animated Cartoon Network television show: O (sur)real mundo de Any Malu (English: Any Malu's Surreal World).

Noonoouri - £135K

Next up is Noonoouri: a digital style icon who has made waves in the fashion world. The animated character has worked with the likes of Dior, Valentino, MiuMiu, Kim Kardashian and more; a list that most real-life influencers only dream of. Noonoouri also brings awareness to social issues and advocates for animal rights to her over 400K followers on Instagram.

From her Instagram platform, Noonoouri could be making over £135K per year.

Leya Love - £119K

Next in the rankings is a virtual influencer with a bigger mission: Leya Love is an ambassador for the “World Awareness Movement” and encourages her 383K Instagram followers to embrace positivity and love the planet.

With the platform she has built from spreading her positive messages, the virtual activist and influencer could make £119K per year from Instagram.