INFLUENCER MARKETING STRATEGY
by Gordon Glenister

BOOK LAUNCH DATE:
MARCH 1st

89days 12hrs 19min 21sec

Influencer marketing is one of the fastest growing advertising media. In this book you will learn how to work with influencers and set a clearly defined strategy Many organisations have created entire businesses around the use of influencers particularly in the fashion sector, so whether it’s a new restaurant opening, a new product launch, a new app, a conference or merely part of your marketing customer acquisition funnel. You will also understand how best to work with B2B influencers and thought leaders.

SNAPSHOT OVERVIEW

  • What is influencer marketing
  • Who are influencers and how do they work
  • Different types of influencers
  • Creating the right campaign brief
  • Influencer agencies, platforms and media agencies
  • Different types of influencer campaigns and tactics
  • Making sure its legal and compliant
  • Evaluating and measuring success
  • Influencer marketing around the world
  • Glossary of terms
  • Case studies

BOOK LAUNCH PARTY

A selected number of people will be invited to the book launch at Home Grown Private members club in London (DATE: TBA)
If you would like to be considered to attend the event please complete your details.