Author: Gordon Glenister

Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Recognizing a need to professionalize and streamline the process for connecting influencers with brands, she founded Sway Group in June of 2011. Danielle has been featured in AdWeek, AdAge, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has also spoken at numerous industry conferences including BlogHer, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Matt ‘Dappz’ McGuckin is the Founder of Dappz Sports, the largest cross platform sports and entertainment media company in the trading cards and signed memorabilia hobby. Dappz is a true sports fan who’s had sports at the epicenter of his entire life. His grandfather was a scout for the New York Jets, so he and his family were very much a football family. As the visionary and creator behind Dappz Sports, Dappz has taken his passion for sports cards and his passion for entertainment to new heights.

Recognising the resurgence of the trading card market in 2019, Dappz seized the opportunity to showcase the value of sports cards and memorabilia through delivering a 24/7 online live-shop experience for some of the largest fandoms in the world. Early success and an ever-growing fanbase has since led to the establishment of the Dappz Sports brand as the industry leader in the trading card hobby. At the helm of Dappz Sports, Dappz aims to demonstrate the true entertainment value trading cards brings. He is also an advocate for mental and physical health. He remains passionate about keeping a personal growth mindset, and is always seeking positive methods that help him and his team thrive. In 2023 his livestreams on Tiktok generated $12m in sales.

John Harrington is an experienced journalist with more than two decades in the trade media, latterly writing about the communications industry. A graduate of the City University Newspaper Journalism course, his career started at pub and drinks industry magazine The Morning Advertiser before moving to the wider hospitality and leisure sector at M&C Report (now MCA). John joined PRWeek in 2014 as deputy editor and has been UK editor for almost five years. He plays a key role in major PRWeek projects, including the UK Top 150 agencies rankings, the Power Book and the Pay Gaps Project with People Like Us, as well as overseeing much of the title’s output on a daily and weekly basis.

John also contributes to PRWeek’s Beyond the Noise and Noise in Brief podcasts and is a regular chair and panel host at PRWeek conferences throughout the year. In this episode we talk about the trends affecting the PR industry, the challenge for journalists and the use of AI.

Entrepreneur and expert marketeer, William has over 10 years experience in the luxury, fashion & hospitality industries. Graduating for ESSEC Business School and Imperial College, he started out his career at LVMH and now runs talent marketing house, Talent Village. He is a thought leader on the topics of strategic marketing and the creator economy contributing to publications such as The Drum & Forbes, and public speaker at Adweek & Influencer Marketing Show among others.

In partnership with Influencity we talk to Zsuzsanna Blau the global head of digital demand and campaigns at Nokia. Based in Budapest, Zsuzsanna is a top digital voice on Linkedin and regularly speaks at marketing conferences. In this episode she talks about how Nokia uses key opinion formers and influencers in the b2b space.

In partnership with Influencity we talk to Tom Higgins the co-founder of leading Influencer gifting agency Gifta. In this episode we talk about the power of using gifting and getting influencers to authentically post content and to do it at scale. Tom talks openly about some of the amazing campaigns they have run and what goes on behind the scenes the logistics and the amazing results achieved by gifting.

In partnership with Influencity we talk to Inigo Rivero the CEO of the House of Marketers, a rapidly growing global Tiktok agency. In order to service multiple markets and global campaigns Inigo realised the importance of having multi-lingual teams. As an ex Tiktok employee he talks at length about the opportunties for brands to embrace Tiktok influencer marketing.

In partnership with Influencity we talk to Lauren who is the head of brand at leading sofa brand Snug. Snug realised the power of using influencers as advocates and started initially gifting sofas in return for influencers sharing their stories. Snug have now a really defined influencer program managed internally and Lauren shares the amazing story of how the brand was created

In partnership with Influencity we talk to Nick Ede a multi-award-winning Charity Campaigner, Brand and Popular Culture Expert and TV presenter. Nick currently is co-host of Hello! High Street Hits with www.hellomagazine.com and host of Sunday Lunch with Nick Ede on www.charitable.radio. Nick has over 15 years of TV experience and is currently regular expert on GMB on ITV, `The Royal Agenda on Royalty TV and The Royal Box for Yahoo! with an audience of over 2 million. In this episode we talk about the changing face of public relations.

David Berkowitz is the founder of the AI Marketers Guild, the FOAF.pro fractional CXO network, and the 4,000-member Serial Marketers community. Previously, he held marketing and strategy leadership roles with omnichannel ad tech platform Mediaocean, video production marketplace Storyhunter, social listening firm Sysomos, Publicis agency MRY, and Dentsu agency 360i. He has contributed more than 600 columns to outlets such as Advertising Age, MediaPost, VentureBeat, and Adweek, and he has spoken at more than 400 events globally. He lives in New York City right in the shadow of the Empire State Building.