Partly fueled by months of lockdown, the fitness influencer (or fit-fluencer) business has been going from strength to strength over the last couple of years. With gyms closed and exercise possibilities limited, social media became many people’s go-to resource for workout programmes, and fitness and nutrition advice.
In the UK, who can forget the massive popularity of trainers like Joe Wicks (who also raised nearly £600k for the NHS) or Lucy Windham-Read, army corporal turned personal trainer.
Brands like Peloton saw massive, rapid growth as people invested in home workout equipment to help them maintain their fitness whilst stuck indoors (though Peloton has found that a return to normal has hit sales, and 2022 has seen the brand further battered by negative press surrounding supply chain problems, product fails and even deaths).
But what of the individuals who peddle their fitness and image advice in 2022? How successful are they financially? Where are they really making their money, and who is at the peak of their performance?
Heydiscount.co.uk, one of the UKs leading online discount code sites, has compiled a fit-fluencer rich list report looking at who is in the best shape as we head into 2023.
The report looks at average earnings across Instagram, TikTok and YouTube, and assesses who has the fastest growing audiences.
1. Pamela RaifPamela tops the list as the richest fit-fluencer – with estimated total earnings across all platforms reaching a whopping £22,142 per post.
Pamela has been posting her health and fitness routines since 2012, starting on Instagram before building a YouTube channel. Today her workout videos regularly get up to 45 million views, and she boasts the largest social following plus the highest average earnings per post at £22,142.
Cassey began posting pilates videos in 2009.Today, her business empire selling her brand of activewear and fitness accessories earns her an average of £21,896 per post.
Australian personal trainer Kayla began her career by posting her clients’ weight loss progress images on Instagram. She thenestablished her business empire by publishing a series of e-books and now earns an average of over £14,500 per post.
1. Demi BagbyTopping the list of TikTok earnings at £10,907per post is Demi Bagby.
Demi discovered CrossFit after being paralysed for 3 months, and began posting her fitness workouts and challenges on TikTok. She quickly gained a following of 14.4 million and now has over 14 million views on the platform.
Demi Bagby (@demibagby) Official | TikTok
Next on the TikTok rich list is Roland Pollard with earnings per post of £4,772.
The former cheerleader achieved TikTok stardom during the pandemic with his videos of him and his daughter performing impressive cheerleading stunts, gaining 6.4 million followers.
Roland Pollard (@rolandpollard) Official | TikTok
TikTok earnings per post: £3,334
Justine is better known online as Juju Fitcats, and earns £3,334 per TikTok post. She began her career on YouTube in 2017, before expanding to other platforms and has also published two cookbooks and regularly competes in CrossFit competitions.
Juju Fitcats (@jujufitcats) Official TikTok | Watch Juju Fitcats’s Newest TikTok Videos
1. Kayla ItsinesInstagram earnings per post: £38,241
One of the top-ranked fit-fluencers overall, Kayla Itsines tops the list on Insta earning a massive £38,241 per post. As well her hugely popularebooks teaching women workouts and nutrition, the personal trainer and author has launched her own app, which she reportedly sold last year for £233 million.
KAYLA ITSINES (@kayla_itsines) • Instagram photos and videos
Instagram earnings per post: £37,801
Venezuelan fitness model and bodybuilder Michelle Lewin is up next. Michelle grew up in extreme poverty, before discovering bodybuilding and fitness modelling at 17. She now has around 15 million fans on Instagram and earns £37,801 per post.
Michelle Lewin (@michelle_lewin) • Instagram photos and videos
Jen Selter’s fitness, lifestyle and recipe posts have built up a following on Instagram of over 13.5 million and put her third place for Instagram earnings, at over £33,000 per post.
Jen Selter (@jenselter) • Instagram photos and videos
1. Raul Diaz Raul Diaz is a cheerleading coach from Dallas, Texas who first shot to TikTok fame posting comedy videos and stunts from his cheerleading gym.His YouTube channel currently has over 2 million subscribers and earns him a massive £314,636 per video.
YouTube earnings per video: £151,491
No. 2 in the overall league table, Cassey Ho also takes second place for YouTube earnings, making £151,491 per video. The pilates instructorbegan with YouTube videos choreographing classical pilates moves to top 40 hits and her blogilates channel today has 7.77 million subscribers.
YouTube earnings per video: £88,585
22-year-old Jesse James West, has become a YouTube star by posting his workout routines, with a growing audience of (currently) 2.15m million subscribers. He earns an estimated £88,585 per video plus cashing inon his own fitness clothing and accessories.
1. Pamela Reif Total Followers: 18,945,600
Richest fit-fluencerPamela Reifalso has the highest total follower count, at nearly 19 million across the three platforms. She initially built a following on Instagram posting about health and fitness routines before starting a YouTube channel.Now her workout videos regularly get up to 45 million views.
Total Followers: 17,512,000
Demi Bagby is a 21-year-old CrossFit athlete and adrenaline junkie who posts content on sports ranging from sky diving and surfing to skateboarding and gymnastics to over 17.5 million fans across Instagram, TikTok and YouTube.
Total Followers: 15,954,300
Jen Selter’s fitness routines and nutritional advice have currently gained her a combined total of more than 15.9 million followers. She began her career on Instagram, seeking encouragement for her own fitness journey then built her careerproviding fitness routines and nutritional advice to inspire others.
You can read the full report and get some deeper into the stats here Fit-Fluencers – Social Media’s Most Successful Fitness Gurus
To me, the two biggest take-outs are:
The market is massive, there’s no doubt about it. But there’s also a lot of concern about the connection between body image and mental health, and how the, sometimes unrealistic, images posted by influencers can have a negative effect.
This article from the US National Federation of Professional Trainers highlights some interesting ‘red flags’ relating to some of the less wholesome aspects of the industry, and is worth a read: Fit-fluencer Red Flags (nfpt.com)
If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.
Gordon Glenister is also the author of the book, Influencer Marketing Strategy. Learn:
Find out more and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister
Did you know that YouTube is the second-most visited website on the internet (after Google), boasting 14.3 billion visits per month, more than Facebook and Wikipedia. Although content creation platforms like TikTok and Instagram are growing rapidly in popularity, YouTube still outstrips them by far.
As a leading expert in influencer marketing, I’m always interested to see who is actually making the big bucks in the world of content creation, so when the latest report YouTube Rich List report from CashNetUSA landed in my inbox, it was great timing.
The report looks across the world at the big picture, and examines major territories.Using SocialBlade’s database of YouTube channel data, CashNetUSA found the top-earning channel in every country/region and was able to estimate the channel’s lifetime earnings.
There’s quite a lot of information, but I wanted to share some of the main highlights with you.
For the full detail, you can also read the complete report here.
It’s big.
694,000 hours of video are streamed on the platform every minute, while 500 hours of content are uploaded every minute.
Compare this with Netflix, which, despite streaming feature-length movies, commands just 452,000 streaming hours per minute.
It’s been possible to earn a living from content creation on YouTube since 2007, and a 2019 survey revealed that there’s a whole generation of kids who, having grown up with it, see being a YouTuber as a future to aspire to.
Maybe then, it’s no surprise that the answer is: kids. The report highlights that YouTube’s Global Rich List is dominated by content created for children.
It’s worth looking at a few other popularity stats at this point. We’re looking at specifically at the Rich List, but it’s interesting to see where some of the highest earners sit within the ‘most subscribers’ list too.
Source: Most subscribed YouTube channels 2022 | Statista
Let’s look at what the Rich List revealed by continent.
Cocomelon, Babadun VanossGaming Among Continent’s Top Earners
With three-quarters (73%) of U.S. adults reporting that they use YouTube, the US market is huge.
More than 22,000 channels currently boast more than one million subscribers, and YouTubeaccounts for 27%of North America’s mobile video traffic.
As we’ve already seen, with more than 136 billion views on their videos, children’s channel Cocomelon tops the league table of YouTube earnings in North America, and has racked up more than 136 billion views to date.
Against Cocomelon’s $282.8m, next highest earners entertainment channel Babadun, Mexico ($39.3m) and VanossGaming, Canada ($31.3m) may seem small fry, but those are pretty big earnings.
Once again, kids’ content is king, with El Reino Infantil (‘the children’s kingdom’) in English out-earning even its closest rivals, at $102.5m. It’s famous for its sing-along videos, which have attracted the attention of some big names.
Brazil, Argentina and Colombia are among YouTube’s 25 largest markets for views, with 274 billion in Brazil alone.
Europe accounts for 27% of YouTube’s global viewing figures, with the U.K., Russia and Spain among its largest markets.
Gamers are higher on the popularity (and therefore, Rich) list here with a gaming content channel being the highest earner in 16 of 45 countries.DanTDM, UK ($39.8m) and Jacksepticeye, Ireland ($32.5m) are the two highest earning gaming channels in Europe.
Once again, though, top of the earnings tree is content for kids, with Russia’s Like Nastya way ahead of the competition at $167.5m.
Like Nastya differs from some of the other kids’ channels in that it belongs to, and is presented by, Nastya herself. Anastasia (Nastya) Radzinskaya is originally from southern Russia, but she was diagnosed with cerebral palsy and moved with her parents to the United States. Her channel, which includes her own music videos, as well as videos of her with her parents, encourage kids to explore the world with her, and are hugely popular, with over 102 million subscribers.
The Middle East has seen some rapid growth in YouTube channels recently, with the number of channels growing by 160% between 2015 and 2018. The region now has more than 200 channels with over1 million subscribers.
Once again, the wealthiest channel is aimed at children, with Jordanian platform Toyor Al-Jannah (toyoraljanahtv) (which translates as the Birds of Paradise channel) earning nearly $54m. The channel was one of the Middle East’s first child-dedicated YouTube channels, and includes a mixture of songs and videos aimed at children of different ages.
Vlogger Shifa (aka shfa2) comes, by the standards of the rest of the world so far, a fairly close second, at $43m. But before you get too excited about the prospect of a non-gaming, non-kid-centric channel coming high up the earnings list…Shifa’s channel, containing videos of her playing, at school etc is managed by her mum.
Mohammed Moshaya Al-Ghamdi (aka mmoshaya), next in line $34m is styled as ‘the largest family vlogger in the Middle East’, and features an entertaining mix of sketches and family challenges.
The CashNetUSA report excluded many official Bollywood and K-Pop channels from its figures in this region, focussing on individual channels. And, in common with the rest of the world, it is children’s content that thrives here, with India’s ChuChuTV earning $81.6m.
The last decade has seen significant YouTube growth in the Asia-Pacific region, andIndia or South Korea are home to half of YouTube’s 20most subscribed channels. PewDiePie, offering a variety of entertainment videos is quite a success story rivalry with 111 million subscribers (earnings not stated though).
With only around 22% of Africa’s population having internet access, the continent has traditionally represented a smaller market, but there are signs of change here. Kenya, Nigeria and South Africa all have at least 300 channels with more than 100,000 subscribers.
For once it’s not kids’ content that dominates here, with Egypt’s حِرف إبداعية في 5 دقائق (Creative Crafts in Five Minutes) being Africa’s highest-earning channel, at $8.7m. The life hacks and how-to guide ranging from creative projects to household fixes have together been viewed more than 4 billion times.
Arabic language channels are popular across the continent, too, including Algerian cooking YouTuber Oum Walid ($4.9m).
The complete report includes a searchable table of results at the bottom, so if you’re interested in looking deeper into the numbers, head on over to the full report here.
In summary…
According to the report, five of the 10 most viewed YouTube videos of all time* were published by channels specifically creating content for children. For the Wikipedia list of the YouTube top 30, click here.
With around 34% of parents in the US regularly allowing their kids to watch YouTube content (but 61% reporting unsuitable content, it’s not surprising that channels based solely on stuff for kids are popular. (figures according to Pew Research Center)
What does all this mean for you? If you’re a YouTuber (or aspire to be) it might be tempting to think that your chances of success are less if you’re not a kids’ creator or gamer. But remember that, with 694,000 hours of video being streamed on the platform every minute, there’s room for everyone, and with the right approach, you’ve got the potential to earn a living whatever your niche.
To talk about how, get in touch.
If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.
Gordon Glenister is also the author of the book, Influencer Marketing Strategy. Learn:
Find out more and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister
*The most viewed YouTube video of all time? Baby Shark. If you really need reminding, click here (But don’t blame me for the earworm!)
From breathtaking views over the iconic city of London, to Yoga in nature and the most luxurious palm tree courtyards – remote and hybrid workers will find inspiration in these stunning locations sourced and vetted by Othership.
Lobby at Hart Shoreditch Hotel London, Curio Collection by Hilton
Aspire to inspire: London never ceases to surprise and workplaces are no exception.
Stuck in a rut? Whether you call it writer’s block or creative fatigue, maybe all you need is a change of location. Othership curated a list of the most inspiring places to work from in the capital and their Instagram accounts.
Why it’s inspiring: Breathtaking views from the 16-floor glass building with huge windows and plenty of natural light.
Location: Within Aldgate Tower, just 3 minutes from Whitechapel Gallery.
The catch: Day passes are available for £50 per day, monthly coworking memberships for £160 per month or a private office for £499 per month.
Why it’s inspiring: Luxurious interior in an indoor palm tree courtyard from 1899 make it feel like a holiday at the French Riviera – perfect for a calm and relaxed mind!
Location: Next to Marylebone train station
The catch: The place is very popular and hotel guests are given priority in the lobby.
https://www.landmarklondon.co.uk
Why it’s inspiring: Surrounded by bookshelves, smoking minds and plenty of natural light at antique-looking desks.
Location: Between Russell Square, Goodge Street and Tottenham Court Road.
The catch: Not everybody likes the type of quiet of a library.
Why it’s inspiring: Yoga and Pilates classes in a studio overlooking Southwark Park, breathing workshops, massage treatments, plant powered kitchen and the interior of a wooden cabin with a Balinese-inspired secret garden.
Location: Between Canada Water and Surrey Quays
The catch: It’s too inspiring to think of any negatives.
Why it’s inspiring: A spacious lobby with lots of natural light and tables that invite for team collaboration.
Location: Between Old Street and Shoreditch High Street.
The catch: As any hotel lobby, it can get a little busy at times.
Why it’s inspiring: Family run co-working space with seating by the window overlooking Clerkenwell, plenty of plants and great coffee to keep the mind awake.
Location: Clerkenwell, closest tube station is Farringdon.
The catch: It can be quite busy and a little noisy.
Why it’s inspiring: Aimed at creatives in multiple locations in East London with music studios, sewing machines, wood workshops and desks in a warehouse setting.
Location: Leyton, Walthamstow, Hackney Central, Hackney Wick, Tomwer Hamlet
The catch: It might be a little too creative for some.
Why it’s inspiring: Rustic interior in a small, friendly setting with a bar serving coffee, bagels and Argentinian pastries. For an even more relaxed mind, there is a back garden with plants and decorated in white and baby pink.
Location: Between Dalston and Haggerston.
The catch: It’s a bit harder to reach with the Overground being the only public transport connection.
Why it’s inspiring: Start Up Club and a collaboration with the local council – community at heart in one of the most vibrant areas of London, Shoreditch. Plus, very affordable coworking memberships.
Location: Around the corner from Old Street.
The catch: The interior looks like a corporate office without any personal touch.
https://www.townsqislington.co.uk
Why it’s inspiring: Stunning interior over two floors with breath-taking views towards all sides of London, a Yoga studio and a beautiful terrace to enjoy a drink after work.
Location: Southwark by Blackfriars Bridge
The catch: Coworking memberships for £350 per month.
https://workingfrom.thehoxton.com
Why it’s inspiring: A modern and vibrant interior make this hotel lobby a truly inspiring space for creative minds.
Location: Next to Stratford station and the Westfield shopping centre.
The catch: The lobby can get busy towards the end of the day.
If a change of location stimulates your mind and make you more productive or you would simply like to try as many different workspaces as you can, head over to Othership and find you next hot desk.
As a specialist in membership organisations and influencing, and founder of Membership World, I’ve naturally been keeping a keen eye on what’s been going on as we emerge from the disruption caused by the Covid-19 pandemic.
Membership organisations are designed to meet either a professional, emotional or cultural need. Those that thrive do so because they meet these needs and deliver tangible benefits to their members. People who come together as a result of their membership find that their individual and collective ambitions are supported, and they gain either knowledge, skills, inspiration and connections (or a combination of all those).
In many ways mirroring our general working practices, as a result of the pandemic, membership organisations dealt with a sudden and forced move to online engagement and digital-only membership benefits. This has been followed by a gradual return to in-person events – but in tandem with continued digital activity, creating a hybrid approach. So what’s next?
The 2022 Membership Forecast Report from Pixl8, their third annual analysis, is full of detailed insights into the membership sector. They track how the membership model is evolving, and I’m going to share some of the highlights with you here.
Pixl8 analysed responses from 116 participants from the UK and abroad:
The membership sector seems reasonably buoyant, with 57% of organisations increasing their membership base in 2021 – up from just 25% in 2022.
Around 20% reported that their numbers remained static, which for some represents a significant achievement in a challenging period.
Around 10% reported that their numbers had shrunk.
As Pixl8’s authors point out, a decline in numbers isn’t the only factor to take into account in a membership organisation.
Unsurprisingly, the two top priorities by far are member acquisition and retention. 45% of responders reported acquisition as their main priority, followed by retention (32%).
Responding to a new category ‘encouraging members to update their profile’, 16% saw this as a top priority. This, perhaps, indicates an understanding that more detailed, accurate and up-to-date information about their members is a key driver in developing more engagement and more personalised experiences.
Developing a more sophisticated digital presence is key to enabling a more personalised membership experience, and the report looks into various aspects of digital priorities.
22% of respondents reported that they have strong digital foundations, and plan to invest further. Slightly fewer reported a fully integrated digital strategy with personalised membership experiences.
By far the largest number of respondents stated that they had a strong digital presence but recognised that they needed to develop a more sophisticated approach – though weren’t sure how to approach it.
Small, but significant numbers reported either that they didn’t recognise the importance of digital yet, or that they knew it was important but didn’t know how to move forward with it.
With hybrid membership models apparently here to stay, it’s important for organisations of all sizes to understand their digital potential and develop a clear roadmap.
It’s interesting to note that the numbers reporting having achieved digital sophistication in 2021 (43%) are slightly down from 2022 (43%).
Pixl8 don’t go into why this might be. I wonder whether, as we gradually return to a sort of ‘normal’ some organisations are treating digital transformation as less of a priority, and anticipating a return to models more similar to the pre-Covid world? If this is the case, looking at business in general, I’d find this concerning. Successful businesses across the board are embracing digital transformation. It’s no longer enough for digital to be a bolt-on. Rather, sustainable growth often hinges on having joined up systems at the heart of a business, and consumers have increasingly sophisticated expectations around a truly personalised experience.
There’s an interesting spread of priorities here, with systems integration topping the leaderboard. Around 12% selected all the options as priority, perhaps an indication that they recognise the importance of placing digital at the core of the organisation?
Again, it comes as no surprise to see that online events increased in 2021 – with nearly 90% of respondents reporting an upturn. Though many of us have now been enjoying the ability to ‘get out there’ in person once more, we have also recognised the convenience of meeting online – and the potential to expand our network easily and at little direct cost – particularly geographically.
Many membership organisations have, it seems, been embracing the possibilities offered by digital technologies to streamline event management and registration.
Membership organisations have also recognised the need to offer more quality online content. Perhaps a side-effect of that was an upturn in the number of emails being sent out. Is that a positive step, or do we need to consider how this increase is received by our members?
Whilst there is much to be optimistic about, there are, of course, some significant challenges in these turbulent times. Few of them come as a surprise, in fact, I’d be surprised if these results didn’t closely reflect what we are seeing across most business sectors:
Do these sound familiar? Are you facing other challenges?
As a leading influencer in the membership sector, I offer specialist training and consultancy in strategy and managementorganisations, covering the complete membership lifecycle. I tailor my programme to your specific needs, so if you have a challenge you’d like some help with, get in touch. I’d love to chat about how I can help.
Gordon is an experienced membership professional. He is the founder of Membership World, and has worked with many trade associations and professional bodies.
Gordon Glenister is also the author ofthe book, Influencer Marketing Strategy. Learn:
Find out more and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister
If you’re looking to build your influencer marketing strategy, you might have been considering launching a podcast. Or you may have been wondering whether a podcast is really going to be of value to you.
How much work is involved? Will it deliver value? How will a podcast help your brand to build trust with your target audience and expand your reach?
Let’s start with the basics. What is a podcast?
A podcast is a series of episodes, usually based around a particular theme or set of themes. They use audio files, and are usually hosted with a podcast hosting company. This makes it easy for listeners to subscribe to them and get notified every time a new episode comes out.
How can a podcast help me build my influencer reach?
For influencers, the best podcasts are a blend of content marketing and influencer marketing, helping your brand to build powerful relationships with your target audience and the top names in your industry.
By reaching out to leading experts and influencers in your industry (who are often surprisingly easy to engage, as a podcast is a fairly minimal commitment, and people are usually flattered to be asked), you can build your own reputation, pick up listeners from your guests’ fans and attract even more guest speakers.
It’s important to remember though, that there needs to be a two-way flow of benefit between you and your guest. True – as you’re reaching their audience, they are reaching yours, but it needs to deliver more than that. An opportunity to promote their brand, or their new book or training programme…whatever their focus, collaborating with you needs to have value for them too.
If you’re in the planning stage, or just starting out with your podcast plans, this can sound a bit daunting, but there are usually ways to overcome this challenge if you get creative. Can you provide them with some ready-made content that they can use on their own channels, for example?
The Influence Global Podcast
“OK, Gordon”, you might be thinking. “This is all very well, but there’s a lot of work involved here. How can you prove to me that podcasts really work?”
As a global influencer marketing expert, I don’t just talk about how to do podcasts – I have my own, top-ranked podcasts with over 50k downloads featuring guests from the influencer space all over the world.
In my Influence Global Podcast, I talk to industry experts and influencers and creators about anything and everything to do with influencer marketing. From supporting creators and tackling diversity issues to monetising content and turning followers into customers, my guests cover a range of industries – I’ve even interviewed historian Dan Snow on how history can engage brands.
You can check it out and subscribe here:
Influence Global Podcast – All Podcast Episodes – Gordon Glenister
I’ve also been looking around at some other highly ranked podcasts on the subject on influencer marketing. There are dozens out there, of course, but here are some of the best to inspire you further.
Blogosphere: Serious Influence is a podcast focussing on the business side of the influencer industry where the Blogosphere host talks to influencers, influencer marketers and brands.Blogosphere is a media company working with influencers, and running events, building influencer community relationships and publishing an internationally distributed industry magazine.
The Influencer Podcast explores the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Host Julie Solomon, a coach, author, brand and pitch expert interviews some of the brightest minds in the industry who share their strategies, wisdom and answer some of your most pressing online business marketing questions
WIIM Women in Influencer Marketing (WIIM) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The podcast offers fresh and honest perspectives on hot topics, advertising trends and paving the way as a woman in business.
The Influencer Marketing podcast from Nflu#ntial, a strategic consultancy focused on developing influencer marketing strategies for brands to increase visibilityand brand love and build better reputations. The relaxed podcast features chats with marketers, influencers and consumers
Influencer Marketing for Destinations is part of the Destination Marketing Podcast Network. Influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama share tips for successful influencer marketing partnerships
www.audioboom.com/channels/5042861
Dedicated to uncovering the secret truths behind the success of the influencer marketing world, this podcast, combines interviews with global industry leaders, influencers, and new upcoming cultural voices in the industry. Focussed on bringing the hottest insights for keeping up with the latest trends, news, and hacks on building an influencer marketing campaign for a local and global reach.
Influencer Marketing Uncovered on Apple Podcasts
Cure Media is a leading European influencer marketing agency working with fashion brands. Their Influencer Marketing Talkspodcast is a weekly 15 minutes podcast building understanding ofinfluencer marketing its power for building trust with audiences. Hosts and expert guests cover topics around digital marketing and social media.
Influencer Marketing Talks | Influencer Marketing Podcast | Cure Media
Winfluence – The Influence Marketing Podcast explores the strategic aspect of influencer marketing to help your influence efforts align with driving business value. Host Jason Falls interviews brand managers, agency strategists, software vendors, and influencers to uncover the art and science of influencing audiences to try, buy or think differently.
Influencer Marketing – Expertise by Jason Falls
The Authentic Influencer Podcast is a podcast by Social Tenacity, where authenticity is king and profit is a side effect. With over 20 years’ experience in direct sales and digital marketing Founder Brook and her team have helped thousands of women learned that being an authentic influencer is the key to success.
www.socialtenacity.com/all-podcasts
You’ll see from these examples that a successful podcast can come in many shapes and sizes. You can release an episode once a week, once a month, or a few times are year. 15, 30, 45, 60 minutes – the length will depend on your audience, the type of content you are creating, and the time and budget you have available – as well as your goals for your podcast.
There are numerous podcast platforms out there, which can help you to record, edit and post your own audio files, or, if you have the budget, you can engage someone to handle all that for you. That’s one of the joys of this format – it’s so flexible.
Whichever approach you choose, though, like any other form of marketing it’s important to have a clear strategy and defined goals.
If you’d like to talk about how to incorporate podcasting your influencer marketing strategy, doget in touch. I’d love to chat.
Gordon Glenister is the author ofthe book, Influencer Marketing Strategy. Learn:
Find out more and order your copy at: Influencer Marketing Strategy Book By Gordon Glenister – Gordon Glenister
If you’re looking to build your influencer reach, there’s a huge choice of agencies out there who can help you achieve your goals, depending on your audience, location and scale.
But how to choose the right one for your brand?
I’ve put together my list of top influencer marketing agencies you should be keeping an eye on in 2022.
Connecting brands with relevant people. Audience2media calls itself the world’s only behavioural influencer marketing business.
Read more: Audience2Media, innovative and truly bespoke approach to online campaigns
A specialist in micro-influencer marketing in the beauty, personal care, food & beverage, wine & spirits, home goods, health and wellness, and fashion industries, using rigorously screened influencers who are passionate about a product rather than paid.
Read more: Inspire Millions With Micro Influencers – ApexDrop™
The only worldwide full Gaming Influencer Agency managing an exclusive network of valuable Influencers. They offer an all-round management for influencers and support companies in developing efficient and sustainable marketing strategies.
Read more: Audiencly I Influencer Marketing Agency I Düsseldorf, Hamburg, London
August United are an integrated influencer marketing agency providing end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management to ignite brands.
Read more: Influencer Marketing Agency | August United
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimise campaign performance and guarantee results
Read more: Top Influencer Marketing Agency | Carusele
A brave social media agency changing the way brands interact with consumers, through effective and strategic campaigns that deliver results. Delivering campaigns that ‘turn eyeballs into clicks and clicks into sales’.
Read more: UK’s #1 Influencer Marketing Agency | Engage Hub
FamePick offers next-level influencer and celebrity procurement services. They manage 100+ talent directly and 50,000+ talent on their self-service platform. As one of the only influencer platforms that actually manage talent directly, FamePick is established as the industry leader in influencer and celebrity procurement.
Read more: FamePick Marketing Agency
Fanbytes by Brainlabs is an award-winning influencer marketing agency that helps brands win the hearts of Gen Z on social media and claim to have cracked the science of how brands can reach and meaningfully engage younger audiences.
Read more: Home – Fanbytes
As award-winning creative agency putting influential talent at the heart of campaigns. On a mission to evolve and professionalise influencer marketing, and champions of the voices who influence culture.
Read more: Home – THE FIFTH
Bringing brands and influencers together to make content that engages audiences and builds emotional connections
Read more: Fourth Floor | Influencer Marketing Agency (fourthfloorcreative.co)
The Good Egg is a purely Gen Z and Millennial-led team, who describe themselves as an international, disruptive and creative team with a multicultural background that work to bring campaigns to life, putting people first.
An award-winning influencer marketing agency founded in 2011, and serving the world’s most respected brands.
Read more: Top Influencer Marketing Agency – HireInfluence, Inc
House of Marketers is the #1 TikTok-focused agency for Influencer Marketing, Paid Media, Content Creation, and Growing Business Profiles on TikTok, branded ‘‘The Success-Driven TikTok Marketing Agency’.
Read more: Leading Global Tik Tok Marketing Agency (50K+ Influencer Network) (houseofmarketers.com)
An Influencer Marketing agency that operators at the intersection of technology and creativity to create full-scale advertising campaigns based on data analysis gathered through Artificial Intelligence combined with exceptional expertise in marketing.
Read more: HypeFactory – Global Influencer Marketing Agency
Influence Hunter is a full-service Influencer Marketing agency running world class and customisable influencer campaigns to create social proof at scale.
A a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences through authentic, scalable and ROI-oriented campaigns on TikTok, YouTube and Instagram.
Read more: Influencer Marketing Agency – The Influencer Marketing Factory
Award-winning Kairos Media, one of the founding agencies of the influencer marketing scene, is now one of the fastest growing social-first creative agencies in the UK, redefining brands on social media.
Read more: Kairos Media
LEADERS helps brands engage and activate audiences worldwide through the best performing influencers, developing and executing creative influencer marketing strategies to take brands to the next level.
Read more: Top Influencer Marketing Agency, Influencer Management, LEADERS (ldrsgroup.com)
LTK is the most successful influencer network that drives billions in brand purchases from the world’s largest curated creator community. They offer a full-to-self-serve influencer marketing platform for brands of all sizes.
Read more: Company | LTK (shopltk.com)
MG Empower describe themselves as a global digital marketing powerhouse with storytelling at their core – creating authentic and extraordinary stories to deliver high-impact, transformative results.
Read more: Global Influencer Agency | MG Empower
Moburst focusses on hypergrowth, and exceeding KPIs to become a category leader through delivering strategy-driven creative solution that connect with targeted audiences.
Read more: Digital Marketing Agency That Delivers in 2022 | Moburst 🚀
An agency built on the founding principal that newer generations engage with brands differently. They aren’t as persuaded by traditional marketing and advertising efforts that once worked. They help companies connect with authentic creators whose personal interests and passions align with the goals and values of the brand, as a means to connect with their target audience.
Read more: MoreInfluence | Influencer Marketing Agency | Visit Now
The Motherhood is a full-service influencer marketing firm staffed by PR agency veterans and has a proven track record of producing strategic campaigns with a hand-crafted approach to build trust among brands, influencers and communities.
Read more: Social Media Influencer Marketing Agency | The Motherhood
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies.Their team is responsible for creating some of the most successful influencer campaigns of all time, and developing activation and measurement techniques that are now widely accepted as today’s industry best practices.
Read more: NeoReach: Influencer Marketing for Global Brands
Obviously is the leading full-service influencer marketing agency for Fortune 500 companies, specialising in providing cutting-edge strategy and world-class service.
Read more: The Leading Influencer Marketing Agency | OBVIOUSLY
A global creator marketing company combining technology and data to build data-backed influencer marketing campaigns and leverage social insight to inspire creativity and innovation.
Read more: Best Influencer Marketing Solutions | Open Influence
The Outloud Group is a full-service agency that ‘combines art and science’ to create and executestrategic campaigns that tell a brand’s story and deliver measurable results at scale.
Read more: Influencer Marketing Agency | The Outloud Group | United States
Post For Rent is a technology-powered one-stop-shop for influencer marketing offering a choice of a do-it-yourself toolkit with access to a +230K influencer database, or a full, managed campaign service.
Read more: Influencer Marketing Platform | Post For Rent
A global agency scales influencer marketing to create content, reach new audiences, and drive sales. They combine creativity, strategy, and technology and lay claim to ‘the world’s largest global index of influential creatives.’
Read more: Relatable
Stargazer is a performance agency connecting brands with 5M+ creators on YouTube, Instagram, Snapchat and Tiktok to build effective influencer marketing and activate long tail influencers.
Read more: Stargazer – The Influencer Marketing Agency and platform
With a network of 30K US and Canadian influencer, Sway Group delivers influencer strategy and ROI through scalable infleuncer marketing campaigns that incorporate authentic content and effective storytelling.
The Shelf is an industry-leading, full-service influencer marketing agency with a focus on performance and ROI. Their platform allows them to discover and vet highly targeted influencers, while also providing our clients with a real-time campaign monitoring dashboard.
Read more: www.theshelf.com
Ubiquitous is the first tech-driven, managed marketplace to fully automate cross-platform influencer marketing for brands and creators, with a particular specialism in TikTok.
Read more: UBIQUITOUS: Influencer Marketing at Scale (ubiquitousinfluence.com)
Upfluence is a leading influencer platform for e-commerce and direct-to-consumer brands with access to a worldwidecommunity of influencers, accessible through an advanced search engine.
Read more: Upfluence | The Leading Influencer Marketing Platform
Veritone One creates impactful advertising for some of the world’s most recognisable brands using AI to provide real-time ad verification and turn data into actionable intelligence to optimise campaigns.
Read more: Veritone One | World’s Largest Performance Audio Agency
Viral Nation is a global full-service digital and social agency group using integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.
Read more: Viral Nation – A Modern Marketing & Technology Company
Zorka increases LTV and ROI metrics by offering smart and creative approaches according to brand’s goals, KPIs, and strategic plan. Their influencer marketing focusses on achieving maximum ROI via performance-forecasted, native and entertaining content inciting organic emotional brand connections.
Read more: Home (zorka.agency)
If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.
Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:
Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London
Find out more at: https://gordonglenister.com/book