Top 100 Influencer Index
Create your own top 100 most influential people index in your industry sector.
One campaign generated £12,000 net revenue and over 2 million impressions.
AIMS & OBJECTIVES
● Raise awareness of e.g. a company, organisation, product, issue
● Engage stakeholders and target audiences on an issue, focus area
● Impact and shape discussions around a specific topic, issue, objective
● Create, build or cohere a community of individuals around a shared goal
● Measure stakeholders’ engagement on a specific issue, topic, objective
SCENARIOS
1. Run the Index as a ranking only i.e. publish the Top100 as a list 1-100.
2. Run the Index as a ranking with a social media campaign (notably LinkedIn and twitter) that leads to the publication of the Top100 as a list 1-100.
3. Run the Index as a ranking with a social media campaign that leads to the publication of the Top100 as a list, alongside a hosted event(s) e.g. the reveal of the unranked Top100; followed by an Awards Dinner where the rankings of the Top100 are announced – the Top10 are invited to the stage.
KPI’s
● Social media metrics – reach, engagement, amplification
● Growth metrics e.g. new enquiries, referrals, conversions etc.
● Attendance at events in the case of scenario 3 Testimonials
METHODOLOGY
● Long-list of ~250 influencers compiled by the commissioning institute/company (option to include nominations from peers)
● Social media influence (Kred) of the long list evaluated to produce the Top100 (optional 2 step process: announce unranked Top100, followed by three months later announce the ranking 1-100)
● Panel to provide oversight on the methodology e.g. the DG of the commissioning institute/company, board members/trustees, government minister e.g. trade secretary etc.
CASE STUDY
conceived and delivered by Sustain Worldwide, partnered by BRE
● 2018 UK Top100 Corporate Modern Slavery Influencers’ Index
● Recognition Dinner Video : https://youtu.be/f6Lg_gzeIUo
● Social Media Metrics: #Top100Index 24-30/9/18 Impacts >2.142million; Reach >663,000
TESTIMONIALS
“Feels like it’s been around for 10 years in a good way”
Baroness Young of Hornsey OBE
“Don’t know many who could bring this crowd together in the way you have”
Ben Cooley, CEO Hope for Justice
“Being on the top 100 Influencers List last year helped me to grow our Governance, Business Advisory and Data Strategy Boards with real agents for change”
Jaya Chakrabarti MBE, TISCreport
"Social media campaign - 1 a day for 100 days #Top100Index. “Bloody brilliant!”
Paul Gerrard, Co-op
“The evening made me feel like I was part of a movement; it had buckets of energy to build on.”
Jez Cutler, Travis Perkins
“Congratulations on a really lovely event and what an absolutely wonderful group of people”
Safia Minney MBE, People Tree
“Building a community from scratch like you have online with #Top100Index is an amazing achievement”
Professor Bela Arora, University South Wales
" In 2021 the FEA looked at potential ways in which we could enhance our engagement with digital communities beyond our ‘owned’ reach.
We really wanted to expand our reach in an organic fashion to get people talking about the FEA across a multitude of platforms. We had previously tried traditional paid for digital advertising but hadn’t experienced the brand engagement we required. So looking beyond traditional digital methods we worked with both Gordon Glenister and Gordon Miller of Gordon Glenister Ltd to develop the FEA Top 100 Foodservice Influencers list.
Whilst recognising individuals that had played a vital role in supporting the foodservice industry and communicating with industry peers during a very difficult 12 months, the FEA Top 100 Foodservice Influencers leveraged nominees’ list status through the use of a defined hashtag ( #FEAtop100 ) and bespoke social media imagery which nominees shared via their social media profiles.
Previous to the award ceremony nominees uploaded their imagery with well wishers commenting and congratulating on their nomination. Following the award ceremony, nominees posted their ranked position, further driving engagement and generating FEA brand awareness. The development and delivery of the FEA Top 100 Foodservice Influencers list resulted in a marked increase in follower numbers across LinkedIn, Instagram, and Twitter. Subsequently, we are building on the formidable success of the campaign by developing an influencer list delivery strategy for 2022. "
Previous to the award ceremony nominees uploaded their imagery with well wishers commenting and congratulating on their nomination. Following the award ceremony, nominees posted their ranked position, further driving engagement and generating FEA brand awareness. The development and delivery of the FEA Top 100 Foodservice Influencers list resulted in a marked increase in follower numbers across LinkedIn, Instagram, and Twitter. Subsequently, we are building on the formidable success of the campaign by developing an influencer list delivery strategy for 2022. "
The Top 100 FEA - Adam Lawrence , Marketing Director
“Launching the Top 100 Hair & Beauty Professional Influencers Index enabled us to respond to the increasing use of social media by our community. This is a sector than lives online and loves to share its visual creativity with each other. By celebrating those who are using social media most effectively, we created something new, unique and unexpected, putting a much-needed dent in the staid image that some have of the NHBF. The fact that the Index is based on independent analysis, rather than being a popularity contest, gave it strength and added to the surprise of some of the placings. From the moment we began to roll out the results, our channels exploded with reaction and engagement. Some of the Top 20 said they weren’t aware of the Index until they were told their ranking; now they are trying to work out how to come higher next year.”
