Author: Gordon Glenister

Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content. She shares tips tricks and ideas on styling and what products are best suited to different types of hair and has a highly engaged audience. She gets loads of feedback from her followers about how products have worked for them and even sometimes when it hasn’t worked. This feedback is hugely valuable for brands. She has even launched a new range with Juliet Angus from Ladies of London. https://www.shopltk.com/explore/anisasojka #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Josie is one of the ‘old-timers’ of the influencer industry having started her online journey over 10 years ago – it all started when she was working in the marketing department of Mulberry. She was also studying at university and her lecturer asked if she could help some of the younger students and explain her job. She was asked over and over again the same questions so she decided to put it on the internet – her blog was born – Fashion Mumbler – she is an avid mumbler she says. She started on Twitter then moved to creating her own YouTube Channel. Josie also got involved in the pop-up shop event hosted by LTK in London last year and she shares her experiences of this. Consumers are so time poor and if they can find someone that is able to help them make the right choices then why wouldnt they do that. And if you find an influencers’ style you resonate with then it makes it so easy for you. 99% of people follow influencers because they like the person as a whole. https://www.shopltk.com/explore/josieldn #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Edinburgh based influencer Louisa Hatt sees her role as educating her audience. We build a level of trust with our audience and thats why more consumers come to us for advice. My following isn’t particularly huge but I do have a high level of engagement. I will only will promote and share pieces I feel strongly about. Its a more efficient way to shop – you love what they wear and believe what they say. She talks about humanising the brand. She has worked with @farfetch and more recently @netaporter. Now she has worked with the brand for more than 5 times and as time has passed – there tends not to be a brief it’s more about doing your own thing and it always goes down a storm with followers. Louisa also will often go and find ideal clothes for her followers, if she has posted a question on one of her posts. This has worked really well she says. She trawls the internet to find items she likes and would buy and brings this to her audience.and they really appreciate that with lots of positive comments. It’s almost a diluted version of a styling service. Louisa also talks about how she worked with an English heritage brand and some of the comments were amazing, like I wouldnt have even thought about buying this brand if it wasn’t for you. Some of her diverse followers said I had never seen myself in this brand and its really great to see you here. https://www.shopltk.com/explore/louisahatt #LTKeurope #ShopLTK

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Mollie Campsie talks about selling online as a creator. People say I am quite seamless in the way I sell she says. Not everyone is a size 6 or size 8, and if they are a larger size they don’t know where to shop. A lot of people say I am quite refreshing – it’s not all glitzy – I love solving those little problems in my life – comfort can takeover from style. Mollie talks about the value of the ‘feedback loop’ on social media being like no other – she gets qualitative feedback form her audience. There are discussions on her posts and YouTube channel. She also gets this on the LTK – the analytics are so granular – what really does work and what doesn’t. She talks about why some campaigns can be a ‘bit messy’ with so many discounts 50% off here, there is only a small amount of space we have on their feed.. What would convert me would covert other people she says. Old fashioned features and benefits can work well too and as an ex-telesales operator Mollie brings back some of those experiences. A fascinating conversation #LTKeurope #ShopLTK https://www.shopltk.com/explore/molliecampsie

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Fashion and lifesytle content creator Nadia Anya shares her experiences of why influencers are the new retailers and talks about how she styles products and why consumers are turning to influencers they resonate with. Nadia promotes timeless and classic fashion but has also ventured into content and beauty, skincare and lifestyle. Nadia has been on the LTK shopping platform for over 5-years and her audience are used to visiting her shop. Content creators like Nadia have been able to curate styles and products they like and made it so much easier for people to shop. It can be overwhelming to go into some shops because there is so much to chose from, we have narrowed it down for them she says. Nadia talks about the experience when LTK brought the creators together in an Oxford Street pop-up event where they were able to meet their fans. She said to see giant posters of us in the shops helped create so much more awareness. https://www.shopltk.com/explore/nadiaanya__ #ShopLTK #LTKeurope

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Channel Mum is a UK based community of Mummy creators – co-founded by Niki Herring – and has been around over 7-years when there were just a few Mummy bloggers around and particularly on YouTube. So this was a revolution that started. Mums wanted advice and support. Are Mums better communicators – are they better at sharing deeper emotional stories that resonate with audiences? Niki has a huge amount of knowledge about her subject. She also talks about how to approach creators – know who your talking to and do your research. Find out what Niki has to say.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

TV broadcaster, podcaster and history ‘geek’ Dan Snow shares his passion for this huge subject and why brands can do well to connect with this audience. Dan talks about the constraints he had at dealing with TV commissioning editors and being restricted to share his dream of bringing historical strories to a global audience. His highly acclaimed podcast gets over 1 million listens a month. Dan also shares the excitement of his latest adventure reliving the famous explorer Ernest Shackleton. He will be sharing content on all platforms and loves being able to share stories directly with his audience. He refers himself as one of the traditional influencers of his time. His Great-great grandfather was British Prime Minister David Lloyd-George and he even made a documentary about his life, even if this wasn’t popular with every member of the family. Such an insightful interview and a must listen episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI, an international keynote speaker and award-winning digital storyteller. He has over a decade of experience leading social media strategy for global brands including LinkedIn. Carlos talks about the value of using social media as a ‘listening platform’ to understand what your audience is talking about.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)