EPISODE 11: WHY PURPOSE SHOULD BE AT THE CENTRE OF YOUR MEMBERSHIP MESSAGE – ADAM DONNAN CEO OF IES

In this episode, host Gordon Glenister talks with Adam Donnan, the CEO of the Institution of Environmental Science.

The IES represents individual consultants, academia, those working for Natural England, The Environment Agency and local government. This gives them the opportunities and the tools to create real system change, by having a strong purpose at the core of what they do. Adam says membership bodies need to have a sense of purpose at the heart of the organisation.

CEOs want to grow their membership, they want an engaged and active membership, alongside staff that know they are doing and why they are doing it. Purpose can fulfil all those aims.

Growing your membership is broken into two areas, Adam says. The first is a transactional one based on a range of services offered that meets the needs of the member; but the other is a more altruistic one. The altruist is more about the well being of the sector and a sense of wanting to give back; and in many instances this can be a deeper relationship than the transactional one.

Find out more at what Adam has to say on this.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 10: HOW APPS CAN IMPROVE MEMBER ENGAGEMENT

In this episode James Thorne CEO of the Institute of Quarrying is joined by head of membership and marketing Sarah Fry, to talk about how the introduction of an app has made a huge difference in member engagement.

Whilst it was always part of a longterm strategy to encourage members to use the app, Sarah commented on their goals have been reached in their first phase. As more content is shared on the app, so adoption is growing.

Find out how they did it.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 09: THE SOCIAL CEO – DAMIAN CORBET & ALICIA RUSSELL

In this episode Gordon Glenister talks with the author of “The Social CEO”, Damian Corbet and the vice president of global marketing at Onalytica, Alicia Russell.

A recent survey conducted by Membership World and influencer marketing platform Onalytica looked at the social profiles of over 50 CEOs of membership bodies and trade associations.

Original content performed so much better than shared or branded content on Linkedin. ‘Don’t create content for content’s sake and know what your audience care about’, says Alicia. And leaders of trade associations that are sharing from their personal content is when the real value comes. Chris Skeith from the Association of Event Organisers is an example of a CEO using social media well during a challenging time for the sector. Having a leader like this lobby for the sector they can see this person is working hard for us says Damian.

Most people are seeing what you’re posting but not necessarily commenting.

Craig Bennet CEO of the Wildlife Trust leads one of the categories in the report and he shares pictures of nature on his linkedin and Twitter. ‘It feels personal and you feel like you are going on a journey with him’, says Alicia . She also praises Sophie Devonshire for doing a great job at the Marketing Society.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 08: IN CONVERSATION WITH CEO OF ENGLAND ATHLETICS, CHRIS JONES

Inspiring CEO of England Athletics, Chris Jones, talks about his challenges but optimism of running a governing body with 190,000 members.

In this episode Gordon Glenister talks to the head of England Athletics, Chris Jones about what its like to manage a sport governing body in a Pandemic.

While there are approximately 7 million people that run every month, not all are members of the 1800 licensed running clubs, many are social runners. England Athletics Run Together campaign has been very successful at inspiring people to run.

With a lack of opportunities to license road races, normally its 4,000 a year and major championships being thwarted the organisation was facing multiple challenges. Chris talks about the changes made to online training and coaching and while it didn’t suit everyone, it’s now here to stay a – blended approach he says.

The organisation made great strides around supporting the community, employees and volunteers on mental wellbeing and enlisting the likes of Ben Smith and Jack Green for webinars.

Find out more by listening in on your next run…

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EPISODE 07: STEERING AN INDUSTRY BODY THROUGH THE PANDEMIC

John Newcomb CEO of the Builders Merchants Federation talks about his personal journey steering an industry body through the Pandemic and the tough decisions he had to make. The organisation needed to relocate to the midlands and in doing so had a profound impact on the organisational success. John talks about how lobbying government was an essential part of keeping builders merchants opens and how online education has helped engage members.

This show is kindly sponsored by RD mobilewww.rdmobile.com

HOW TO CREATE ENGAGING PODCASTS FOR YOUR ASSOCIATION OR MEMBERSHIP BODY

Membership World podcast with Christina Moore

Podcast expert Christina Moore talks about the winning formula for a successful podcast.

From the tools you need, the length of a typical episode, how to monetise your show, how to market your podcast and which of the best presenters to follow… Christina has a wealth of experience; having previously worked at Apple and the BBC World Service.

She is also a judge at the Podcast Awards.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 05: HOW TO GROW YOUR MEMBERSHIP THROUGH EDUCATION AND ONLINE EVENTS

Gordon Glenister talks with Lee Davies, CEO of the Chartered Institue of Patent Attorneys on how to grow one’s membership through education and online events.

In this episode we hear about how a professional body has been able to keep its membership engaged through Covid by offering relevant content, chargeable webinars and events.

With online conferences making it easier to access global experts the value to the community has been greatly enhanced. Membership has been growing year on year with a retention rate of in excess of 97%.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 04: USING TECHNOLOGY IN THE MEMBERSHIP SECTOR

Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square about.

In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.

Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid-19 to the sector.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 03: GROWING MEMBERSHIP BY BECOMING THE CENTRAL PLACE FOR ADVICE

In this episode Gordon Glenister, interviews Andy Burman the CEO of the BDA, the association for dietitians. Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers, which in turn saw their membership grow.

The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged and communicating to them on a regular basis and how that helps drive greater engagement.

Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did!

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 02: IN CONVERSATION WITH CEO PETER WARD

Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association about how they managed through Covid-19 lockdown and how introducing one important benefit helped entice new members to join the organisation.

Peter also talks about working collaboratively with Government helped create a greater level of member engagement through a successful communication programme.

This show is kindly sponsored by RD mobilewww.rdmobile.com