HOW TO CREATE ENGAGING PODCASTS FOR YOUR ASSOCIATION OR MEMBERSHIP BODY

Podcast expert Christina Moore talks about the winning formula for a successful podcast.

From the tools you need, the length of a typical episode, how to monetise your show, how to market your podcast and which of the best presenters to follow… Christina has a wealth of experience; having previously worked at Apple and the BBC World Service.

She is also a judge at the Podcast Awards.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 05: HOW TO GROW YOUR MEMBERSHIP THROUGH EDUCATION AND ONLINE EVENTS

Gordon Glenister talks with Lee Davies, CEO of the Chartered Institue of Patent Attorneys on how to grow one’s membership through education and online events.

In this episode we hear about how a professional body has been able to keep its membership engaged through Covid by offering relevant content, chargeable webinars and events.

With online conferences making it easier to access global experts the value to the community has been greatly enhanced. Membership has been growing year on year with a retention rate of in excess of 97%.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 04: USING TECHNOLOGY IN THE MEMBERSHIP SECTOR

Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square about.

In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.

Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid-19 to the sector.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 03: GROWING MEMBERSHIP BY BECOMING THE CENTRAL PLACE FOR ADVICE

In this episode Gordon Glenister, interviews Andy Burman the CEO of the BDA, the association for dietitians. Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers, which in turn saw their membership grow.

The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged and communicating to them on a regular basis and how that helps drive greater engagement.

Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did!

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 02: IN CONVERSATION WITH CEO PETER WARD

Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association about how they managed through Covid-19 lockdown and how introducing one important benefit helped entice new members to join the organisation.

Peter also talks about working collaboratively with Government helped create a greater level of member engagement through a successful communication programme.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 01: VIRTUAL EVENTS FOR MEMBERSHIP ORGANISATIONS

In this episode Gordon Glenister talks to Debbie Hockham Executive Director of Memcom about their transformation from a physical event to an online one. In addition, CEO of the Meeting Design Institute Maarten Vaneste talks about how well run online meetings can do great things for membership organisations… but its about making sure you plan well, rehearse and practice with friends and family before tacking a global audience of hundreds or even thousands! Maarten shares his worldly knowledge in the sector.

This show is kindly sponsored by RD mobilewww.rdmobile.com