SECURING DIGITAL TRUST IN THE EVOLVING MOBILE LANDSCAPE

If you're feeling overwhelmed by the challenges of collaborating effectively with multiple associations in the mobile industry, and struggling to achieve strategic growth, then you are not alone! The complexities of finding common ground and aligning diverse interests can often hinder progress and leave you feeling stuck in a cycle of inefficiency and missed opportunities.

My special guest is Dario Betti

Dario Betti, the Chief Executive Officer of the Mobile Ecosystem Forum (MEF), is a distinguished figure with over 20 years of experience in spearheading initiatives within the mobile phone industry. Betti's comprehensive knowledge of the mobile ecosystem, coupled with his strategic vision, has been pivotal in shaping MEF's influential role in addressing the multifaceted dynamics of the industry. Renowned for his expertise in mobile entertainment, consumer safeguarding, and fostering industry-wide collaboration, Betti has emerged as a prominent authority in the mobile sector. His unwavering commitment to nurturing sustainable and secure mobile ecosystems has significantly contributed to fostering strategic growth and industry-wide collaboration, cementing MEF's position as a trailblazer in driving impactful change within the mobile ecosystem.

“Cyber security needs to be a concerted ecosystem. It means people with different agendas sitting at the same table trying to work together.”
- Dario Betti

In this episode, you will be able to:

  • Explore the transformative impact of mobile ecosystem forums on industry collaboration and strategic growth.
  • Navigate the challenges within the mobile phone industry to strategize for future success.
  • Implement cutting-edge cybersecurity solutions to safeguard mobile technology and data.
  • Embrace the advancements in AI and 5G technology for strategic growth and innovation in the mobile industry.
  • Engage in strategic collaborations within mobile industry associations to drive collective growth and innovation.

Cybersecurity Challenges

In the interconnected mobile ecosystem, cybersecurity challenges loom large as the industry grapples with evolving threats and vulnerabilities. The rise of cyber attacks, ranging from phishing scams to AI-based threats, poses significant risks to businesses and consumers alike. Strengthening cybersecurity measures and fostering a culture of resilience are imperative to mitigate these threats and safeguard the integrity of mobile services and data.

Dario Betti's insights on cybersecurity challenges resonated deeply within the context of the mobile industry. By highlighting the collaborative efforts undertaken by MEF and industry stakeholders to combat cybersecurity threats, Dario underscored the proactive approach necessary to address these challenges effectively. The example of MEF's collaboration with UK finance and UK mobile to combat SMS phishing demonstrated the practical impact of unified industry initiatives in fortifying cybersecurity defenses. Through such strategic partnerships and information sharing, Dario showcased how collective action and coordinated responses play a crucial role in enhancing the cybersecurity posture of the mobile ecosystem.

His emphasis on leveraging AI tools for defensive measures against cyber threats reflected a forward-thinking approach to cybersecurity, aligning with industry best practices and innovative strategies to tackle emerging security risks effectively.

Impact of AI and 5G

In the rapidly evolving mobile industry, the integration of AI and 5G technologies stands as a pivotal point of discussion. The advancement of AI enhances the capabilities of mobile devices, leading to improved user experiences and innovative services. Concurrently, the implementation of 5G revolutionizes data connectivity, enabling faster speeds and lower latency, thus opening doors to new possibilities in mobile communication and services.

During the insightful conversation with Dario Betti, the CEO of Mobile Ecosystem Forum (MEF), the significance of AI and 5G became apparent. Dario elaborated on how these technologies are shaping the mobile landscape, emphasizing the transformative potential they offer. He referenced specific examples of how companies within the MEF ecosystem are leveraging AI and 5G to develop cutting-edge solutions and services, highlighting the practical implications of these technologies on the industry's growth and competitiveness.

By showcasing real-world applications and success stories, Dario underscored the vital role these advancements play in driving innovation and business success within the mobile ecosystem.

Collaboration in the Industry

Collaboration emerges as a central theme in driving innovation and resilience within the mobile industry. By fostering partnerships and alliances, industry players can harness collective expertise and resources to tackle common challenges and seize new opportunities. Cross-sector collaborations not only enhance operational efficiencies but also fuel creativity and promote knowledge-sharing, ultimately leading to industry-wide growth and advancement.

Dario Betti's advocacy for collaboration resonated strongly in the conversation with Gordon Glenister. By emphasizing the power of unity in addressing industry-wide challenges, Dario underscored the strategic importance of collaborative initiatives within the mobile ecosystem. Through real-world examples of successful collaborations, such as the industry-wide response to cybersecurity threats, Dario illustrated how shared goals and coordinated efforts can drive meaningful outcomes for all stakeholders.

His vision for MEF as a unifying force that prioritizes member value creation through strategic partnerships exemplified the transformative impact of collaborative approaches in propelling industry progress. Furthermore, Dario's encouragement of open dialogue and engagement with external partners highlighted the inclusive and forward-looking mindset necessary to foster a culture of collaboration and innovation within the mobile sector.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

ASSOCIATION EVENTS – MAKING THEM WORK BETTER WITH HEATHER LISHMAN – ASSOCIATION DIRECTOR FOR ABPCO

In this episode Heather Lishman, Director of the British Professional Conference Organisers, talks about the changing face of association events.

One of the most stressful jobs, the professional event organisers role has changed considerably over the years, with them having to grapple around event tech, sustainable events, tighter and tighter budgets and more demanding sponsors.

One of the areas we talk about is the growth in event legacy and Heather cites some great examples of what associations are doing.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Discrimination and harassment in the workplace is still happening

Unmasking Workplace Harassment: How to Protect and Empower Professionals - Amanda Hamilton

In a world where sexual harassment in the workforce persists, one woman takes a stand. But when the perpetrator holds power and influence, will justice prevail? Find out how victims are left feeling powerless and society's role in protecting them.

My special guest is Amanda Hamilton

Amanda Hamilton is the patron of the National Association of Licensed Paralegals and a respected figure in the legal sector. With a wealth of experience and expertise, Amanda has been instrumental in enhancing the status of paralegals and promoting their ability to offer legal services directly to consumers. Her dedication to ensuring access to justice at a reasonable cost has made her a champion for those seeking legal assistance. Amanda's insights on the topic of sexual harassment in the workforce bring a legal perspective to the discussion, shedding light on the challenges faced by victims and the need for accountability. Her extensive knowledge and passion for promoting equality make her a valuable guest on this episode of Membership World.

“We're not stepping on anybody's toes, we're just trying to assist consumers to gain access to justice at a reasonable cost.”
- Amanda Hamilton

In this episode, you will be able to:

  • Understand the pivotal role of paralegals in society and how their contributions impact the legal system.
  • Gain insights into the challenges faced by paralegals in the workforce, and learn strategies to overcome them.
  • Explore the importance of respect and protection for victims of sexual harassment in the workplace, and how organizations can create a safe environment.
  • Discover practical steps to prevent sexual harassment in the workplace, ensuring a respectful and inclusive culture.
  • Listen to real-life stories and experiences to deepen your understanding of sexual harassment in the workforce and foster empathy for victims.
  • Acquire valuable knowledge on the role of paralegals in addressing and preventing sexual harassment, and how they can advocate for victims.
  • Stay updated on the latest legal frameworks and regulations surrounding sexual harassment in the workforce, promoting compliance and accountability.
  • Develop a comprehensive understanding of the rights of victims and the legal obligations and responsibilities of organizations in addressing sexual harassment.
  • Access resources and tools to support efforts in preventing and addressing sexual harassment in the workplace, enhancing organizational compliance and employee well-being.
  • Gain practical strategies for creating a culture of respect and inclusion in the workplace, fostering a safe environment for all employees.

Challenges of Human Behavior

Understanding the complexity of human behavior, particularly in a professional space, is critical in addressing prevalent issues such as workplace discrimination and sexual harassment. These issues are not straightforward - rather, they are laden with intricate nuances that make it difficult to identify, report, or legally address them. With microaggressions and subtle forms of discrimination, it can be challenging to gather substantial evidence or prove a definitive pattern of behaviour, effectively hindering the process of seeking justice. During the podcast, Amanda Hamilton alluded to the uphill battle faced by victims of harassment and discrimination in the workplace. Referencing the challenges in gathering and presenting evidence, particularly when an incident doesn't fit a repetitive pattern, Hamilton highlighted the need for better systems to support victims in seeking justice. The conversation elucidates the reality of the situation – visible laws and regulations are not enough to combat invisible patterns of discriminatory behaviour.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

SIMON GOLDIE – FINANCE & LEASING ASSOCIATION

Unleashing the Power of Advocacy: How Associations Can Drive Member Loyalty - Simon Goldie Reveals All

Do you want to boost member advocacy and loyalty within your association? Are you searching for a solution to achieve this desired outcome? Look no further! Our special guest, Simon Goldie, will be sharing valuable insights on how to strengthen member engagement and drive increased advocacy within associations. Get ready to uncover the key strategies that will help you achieve the desired result of enhanced member advocacy and loyalty.

My special guest is Simon Goldie

Simon Goldie, the director of advocacy at the Finance and Leasing Association, is a seasoned professional with a diverse background in market research and communications. With over 15 years of experience, Simon has honed his skills in understanding the needs of members and effectively advocating on their behalf. His expertise lies in crafting influential strategies and building strong relationships with key stakeholders, including government bodies and other representative organizations. Simon's role at the FLA involves coordinating efforts to ensure that the voice of the association's members is heard and their contributions to the economy are recognized. With a passion for aligning diverse perspectives and finding common ground, Simon plays a vital role in driving member engagement and fostering a culture of advocacy within associations. His commitment to enhancing member loyalty and success makes him an invaluable asset in the ever-evolving landscape of association management.

“You really should talk to other representative bodies that interact in your ecosystem. It's not necessarily your rivals, but it's others as well that your members' customers are interacting with. Bring them together and find a consensus and it makes life much easier and much more powerful when you're presenting to politicians.”
- Simon Goldie

In this episode, you will be able to:

  • Enhance member engagement and advocacy by understanding the importance of advocacy for associations.
  • Meet member needs and expectations through a strategic focus on advocacy.
  • Strengthen member advocacy and loyalty through collaboration with other representative bodies.
  • Experience the benefits of FLA membership through increased member engagement and advocacy.
  • Gain valuable input from members to shape effective advocacy strategies.

Nurturing Stakeholder Relationships

Having fruitful relationships with stakeholders and maintaining open lines of communication is crucial to any successful association. Good relationships can drive better results, as they encourage interaction, boost morale and overall performance, and foster a sense of community. Positive affiliation and communication with stakeholders is therefore key for associations striving for success. In his chat with Gordon Glenister, Simon Goldie shares some insights into how the FLA nurtures its stakeholder relationships. He uses the example of the FLA's working relationship with its members and other stakeholders as the bedrock of its successful advocacy strategy. He emphasizes that transparency in interactions and engagement with its members and stakeholders allows the FLA to effectively become an advocate for all its constituents. All of these partnerships culminate in a successful, empowered and valued membership body.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

THE POWER OF VOLUNTEERING – WITH CEO OF SCOUTS UK MATT HYDE

Creating a Global Movement: Matt Hyde on the Worldwide Reach of Scouting - Matt Hyde

Unveiling the untold story of a man whose life has been forever intertwined with the power of community and belonging. Meet Matt Hyde, Chief Executive of Scouts, a man who knows the challenges and rewards of membership organizations like no other. But what sets him apart is the unexpected twist that left him with a shortage of volunteers and a waiting list of eager young individuals. How will Matt's journey in Scouts unfold? Brace yourself for a tale of transformation, resilience, and the unyielding human need to belong.

My special guest is Matt Hyde

Matt Hyde is the CEO of the Scout Movement and brings a wealth of experience in the membership sector. With his background at the National Union of Students and various membership bodies, Matt has a deep understanding of the power of community and belonging. He has witnessed firsthand the passion, engagement, and sense of association that comes with membership organizations. At the Scout Movement, Matt oversees the engagement of over 570,000 members, including both youth and adult volunteers. With a focus on skills development and experiential learning, Matt and his team are dedicated to creating a safe and inclusive environment where young people can thrive. Join us as Matt shares his insights on the power of volunteering and the impact it can have on individuals and communities.

“Membership has kind of flowed through my veins, you could say throughout my whole life.”
- Matt Hyde

In this episode, you will be able to:

  • Discover the power of volunteering in membership organizations and how it can create a positive impact on both the organization and the community.
  • Unleash the potential of building a strong sense of community and belonging within your organization to attract and retain dedicated volunteers.
  • Explore the challenges and opportunities involved in recruiting volunteers, and learn effective strategies to overcome them and build a strong volunteer base.
  • Create flexible and meaningful volunteer experiences that accommodate the diverse needs and schedules of volunteers, ensuring their engagement and long-term commitment.
  • Master the art of engaging and retaining volunteers by implementing strategies that recognize and appreciate their contributions, fostering a culture of appreciation and loyalty.

Exploring Challenges and Opportunities

Maintaining the interest of members and volunteers in today's digitally-driven world poses significant challenges. Understanding what motivates potential volunteers, along with incorporating digital platforms to enhance the volunteer experience, can yield remarkable results. While there are hurdles to overcome, the opportunities for growth and interaction offered by modern technology are immense, enabling organizations to attract and retain volunteers dynamically and effectively.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

BRITISH ORTHOPEDIC ASSOCIATION: DIRECTOR OF COMMUNICATIONS – ANNETTE HENINGER

Unlocking the Future: Behind the Operations of the British Orthopedic Association with Annette Henninger

Renegade Surgeon: A Trailblazing Orthopedic Director battles the NHS waiting list, advocating for patients and fighting to diversify the board, while sharing valuable insights into the world of orthopedic surgery.

My special guest is Annette Heninger

Annette Heninger is the Director of Communications at the British Orthopedic Association (BOA), where she has been serving for five years. With a background in working with various membership organizations, including accountants and actuaries, Annette brings a wealth of experience to her role at the BOA. In her position, she plays a crucial role in managing the operations and membership options of the organization. The BOA represents orthopedic surgeons at all stages of their careers, from medical students to consultants and retired professionals. Annette and her team work diligently to provide valuable benefits to the diverse membership base of the BOA. This includes advocating for orthopedic surgeons and their patients, offering educational opportunities, and supporting research initiatives. Through effective communication and engagement strategies, Annette helps foster a strong sense of community among BOA members. Her expertise contributes significantly to the success and growth of the organization.

“We try to be quite careful, but we do send them notifications if we've got a piece of latest news that comes out...it has to be quite substantial piece of news that we'll let them know about.”
- Annette Heninger

In this episode, you will be able to:

  • Learn about the diverse operations of the British Orthopedic Association and gain insights into the advancements and innovations in orthopedic surgery.
  • Explore the different membership types and benefits offered by the British Orthopedic Association and discover how it can enhance your professional development and connections within the field.
  • Understand the important role of advocacy in orthopedic surgery and how the British Orthopedic Association works to support and represent the interests of orthopedic surgeons.
  • Gain valuable knowledge and insights through the educational resources provided by the British Orthopedic Association and stay updated on the latest research and techniques in orthopedic surgery.
  • Discover the highlights and benefits of attending the annual congress of the British Orthopedic Association, where you can network with fellow professionals, attend educational sessions, and stay up-to-date with the latest industry trends.
  • Learn about the strategies and initiatives implemented by the British Orthopedic Association to attract and retain young members, and how this can contribute to the future of orthopedic surgery.

Comprehensive operations of the British Orthopedic Association

The British Orthopedic Association (BOA) is an inclusive organization catering to orthopedic surgeons at different stages of their careers. It not only drives advocacy efforts on behalf of these professionals and their patients but also fosters a learning environment by providing education, sponsoring research, and holding an annual congress. Emphasizing community, the BOA adopts strategies to attract and retain young members and keeps them informed through digital channels including a dedicated mobile application.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

INDUSTRY VETERANS RUSS MAGNUSSON & ALEX SKINNER

From Events to Experiences: The Evolution of Membership Organizations in the Pandemic Era - Russ Magnusson & Alex Skinner

Membership organizations face a digital revolution as online platforms threaten their networking stronghold, forcing them to adapt their strategies and prioritize valuable content and influencer strategies to stay relevant in the digital age.

My special guests are Russ Magnusson and Alex Skinner

Alex Skinner is the CEO and co-founder of Pixelate, a creative tech business that specializes in providing websites and digital platforms for membership associations, trade associations, professional associations, unions, and regulators. With a wealth of experience spanning over 20 years, Alex and his team have successfully delivered various projects, from building large-scale web platforms to implementing event tech solutions. Their expertise has been sought after by organizations in the UK, Europe, and North America. As a guest on the Membership World podcast, Alex brings a factual and data-driven perspective to the discussion on the impact of the pandemic on the membership sector. His insights into the digital landscape and the challenges faced by membership organizations provide valuable information for listeners seeking to navigate the evolving industry.

In this episode, you will be able to:

  • Discover the transformative impact of the pandemic on the membership sector and how organizations are adapting to thrive in the digital age.
  • Explore the rise of online networking platforms and uncover strategies for leveraging them to expand your membership and engage with your community.
  • Learn the importance of creating valuable content that resonates with your members, fostering loyalty and attracting new prospects.
  • Understand the significance of social events in building a strong membership community and explore innovative ways to host engaging and inclusive virtual gatherings.
  • Uncover the role of AI in membership organizations and discover how it can streamline processes, personalize experiences, and enhance member satisfaction.

Tech Solutions During the Pandemic

The rapid worldwide adoption of technology solutions during the pandemic revolutionised many sectors, including membership organizations. With in-person meetings and events temporarily halted, organizations had to rely heavily on various digital tools for communication and engagement, significantly accelerating the digital transformation process. Russ Magnusson highlighted this evolution, drawing on his experience with Rd Mobile. They developed specific mobile solutions to cater to organizations' changing needs for events and year-round member engagement. While these changes were initially born of necessity, many organizations are looking to maintain this digitization drive even after the pandemic subsides, given its benefits in terms of convenience, flexibility and reduced costs.

The Return to In-Person Events

Despite the benefits and convenience of digital events, in-person events have a unique appeal and carry a significant value that is hard to replicate virtually. They offer more immersive experiences, greater interpersonal connectivity, and networking opportunities, which are often the main attractions for attending these events. Russ Magnusson and Gordon Glenister discussed this critical aspect during the podcast conversation, emphasizing the value in-person events continue to hold, despite the rise in popularity of their virtual counterparts. Russ found it surprising that more organizations had not continued with online events considering their cost effectiveness and the potential for reaching a larger audience. However, he recognized the importance of in-person connections and networking that physical events provide.

Successful Adaptation to the Changing Landscape of the Membership Sector

The ongoing digital transformation requires membership organizations to adapt and evolve in order to meet the changing needs and expectations of their members. Successful adaptation depends upon an organization’s ability to leverage digital technologies to enhance their service offerings and improve member engagement. It is essential that organizations embrace this transition as an opportunity for growth and improvement rather than seeing it as a threatening challenge. The Membership World podcast episode with Alex Skinner highlighted the importance of organizational culture in adaptation. Alex emphasized that associations that promptly accepted and embraced change during the pandemic fared better than their more reticent counterparts. This swift responsiveness allowed them to implement necessary technological changes effectively. However, Alex noted that the rush to digitize also led to some hasty decisions, which now necessitate reconsideration to ensure seamless integration of different systems and technologies.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

SALLY HARDY & ALEX HOMES – THE REGIONAL STUDIES ASSOCIATION

Navigating the Digital Shift: How to Thrive in Membership Organizations with Sally Hardy and Alex Holmes

Have you heard these myths about membership organizations? Myth #1: Membership organizations are only for professionals. Myth #2: Membership organizations are outdated and irrelevant in the digital age. Myth #3: Membership organizations are only focused on networking. Stay tuned as our guest, Sally Hardy, Alex Homes, shares the truth behind these misconceptions and reveals strategies for improving engagement and growth in membership organizations.

My special guests are Sally Hardy and Alex Homes

In this episode of Membership World, we have the pleasure of hosting Sally Hardy and Alex Holmes from the Regional Studies Association (RSA). Sally Hardy, the Chief Executive of RSA, brings her wealth of knowledge and expertise in leading a successful learned society focused on regional policy and development. With her 37 years of involvement in the association, Sally has witnessed the growth and evolution of RSA, including the recent challenges posed by the pandemic. Alex Holmes, responsible for communications at RSA, has played a pivotal role in adapting to the changing landscape and finding innovative tools and strategies to engage members effectively. Together, Sally and Alex share their insights on building strong membership engagement, utilizing technology, and navigating the ever-changing world of membership organizations. Don't miss this enlightening conversation that is sure to inspire and inform.

In this episode, you will be able to:

  • Improve membership engagement and growth with proven strategies.
  • Uncover new opportunities and overcome challenges in digital communication.
  • Harness the power of networking and personal connections for success.
  • Enhance member engagement with interactive event apps.
  • Stay ahead of the curve by transitioning to hybrid and blended event formats.

The global pandemic brought forward an unexpected shift from traditional, in-person interaction to a predominantly digital environment. Membership organizations, such as the RSA, had to adapt swiftly to this new reality, in order to ensure continued interaction and engagement among members. The adaptation of technological solutions like mobile applications helped facilitate the continuation of events and conferences in a virtual format. This underpinned the critical importance of technology as an enabler of communication and networking within organizations.

In the case of the RSA, Sally Hardy shared the smooth transition achieved by the association by making effective use of an app that had been purchased right before the lockdown struck. The ability to swiftly shift their activities online not only allowed them to continue their routine operations virtually but also facilitated an expanded global reach. By welcoming new participants who might not have been able to attend in-person conferences, the RSA managed to turn a crisis into an opportunity, attributing further significance to the role of technology in navigating challenging circumstances.

Attracting a younger demographic into any organization is pivotal for future growth and continuity. With methods and preferences of communication dramatically different for this demographic, membership organizations need to embrace modern, technologically advanced platforms to connect with younger members. These emerging platforms appeal to the younger members due to their familiarity, ease of use, and effectiveness in communication and networking. Furthermore, by targeting a global audience, organizations can tap into new territories and diverse communities, fostering unique perspectives and ideas within the organization.

The RSA made conscious efforts in this regard, as Sally Hardy underlined their focus on attracting younger members into their fold. By spreading its wings globally, the RSA managed to draw in younger researchers from emerging economies. The shift in the method of communication and hosting events virtually had a silver lining, as it facilitated the RSA in the growth of its network by attracting individuals who previously might have had challenges in accessing such opportunities.

Effective communication is the cornerstone of any organization’s relationships with its members. For international organizations like the RSA, maintaining consistent messaging across different time zones and cultural contexts presents a unique challenge. As organizations pivot towards digital modes of interaction, maintaining the 'human' element of communication becomes critical. Organizations need to ensure a personalized approach to each member by understanding individual communication preferences and tailoring their strategies accordingly.

Reflecting on the challenges faced by the RSA, Alex Holmes shared how the digital shift brought to the forefront some critical considerations. The need to maintain the 'human' face of the RSA and to provide uniform messages across numerous time zones and cultures demanded a lot of effort and planning. They heavily relied on social media platforms and their mobile application, the RSA Hub, to ensure sustained engagment and communication with their members, underlining the importance of a personalized and consistent approach to communication in a digitized environment.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

RICHARD JOHN, COO OF EVENTS AGENCY REALISE – HOW ARE EVENTS CHANGING IN THE ASSOCIATION SECTOR

Richard John has spent over 30 years in the industry.

In this episode we discuss why taking on a university “event” apprentice can be a great thing to do. His turnover has gone up 400% since the Pandemic and all of which has this has come from online events. People will dip in and out of sessions from an online event, whereas at an exhibition you tend to go for the day. Consumers and members are very keen to look at more snackable content. Education has been one of the benefits for associations particularly in terms on online delivery. Ted Talks tend to be delivered quickly and less than 15 minutes.

Find out more from Richard: Looking for the best in event training, development online or in person services? Contact Realise

This episode is sponsored by global membership events app RD mobile RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

THE ROYAL COLLEGE OF MUSIC – SITI OSMAN

In this episode we talk about the Friends model of the membership society and in this case it’s the Membership Officer of the Royal College of Music Siti Osman.

The RCM is a top conservatoire in the UK and Europe attracting local and international talent – with students coming from 56 nations; they have approximately 900 students studying at one time.

The Friends and Family loyalty membership is aimed at attracting friends and family members of the students.

There are lots of talks from leading academics and special events.

Siti talks about how they offer priority events and how they promote it to their Friends scheme. For less than £4 a month you can become a member of the Royal College of Music and its such a great way to support their students. The RCM have a number of Ambassadors which are loyal “friends” and so the power of this word of mouth is very strong.

If you want to find out more about the RCM go visit Home | Royal College of Music (rcm.ac.uk)