EPISODE 11: WHY PURPOSE SHOULD BE AT THE CENTRE OF YOUR MEMBERSHIP MESSAGE – ADAM DONNAN CEO OF IES

In this episode, host Gordon Glenister talks with Adam Donnan, the CEO of the Institution of Environmental Science.

The IES represents individual consultants, academia, those working for Natural England, The Environment Agency and local government. This gives them the opportunities and the tools to create real system change, by having a strong purpose at the core of what they do. Adam says membership bodies need to have a sense of purpose at the heart of the organisation.

CEOs want to grow their membership, they want an engaged and active membership, alongside staff that know they are doing and why they are doing it. Purpose can fulfil all those aims.

Growing your membership is broken into two areas, Adam says. The first is a transactional one based on a range of services offered that meets the needs of the member; but the other is a more altruistic one. The altruist is more about the well being of the sector and a sense of wanting to give back; and in many instances this can be a deeper relationship than the transactional one.

Find out more at what Adam has to say on this.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 10: HOW APPS CAN IMPROVE MEMBER ENGAGEMENT

In this episode James Thorne CEO of the Institute of Quarrying is joined by head of membership and marketing Sarah Fry, to talk about how the introduction of an app has made a huge difference in member engagement.

Whilst it was always part of a longterm strategy to encourage members to use the app, Sarah commented on their goals have been reached in their first phase. As more content is shared on the app, so adoption is growing.

Find out how they did it.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 09: THE SOCIAL CEO – DAMIAN CORBET & ALICIA RUSSELL

In this episode Gordon Glenister talks with the author of “The Social CEO”, Damian Corbet and the vice president of global marketing at Onalytica, Alicia Russell.

A recent survey conducted by Membership World and influencer marketing platform Onalytica looked at the social profiles of over 50 CEOs of membership bodies and trade associations.

Original content performed so much better than shared or branded content on Linkedin. ‘Don’t create content for content’s sake and know what your audience care about’, says Alicia. And leaders of trade associations that are sharing from their personal content is when the real value comes. Chris Skeith from the Association of Event Organisers is an example of a CEO using social media well during a challenging time for the sector. Having a leader like this lobby for the sector they can see this person is working hard for us says Damian.

Most people are seeing what you’re posting but not necessarily commenting.

Craig Bennet CEO of the Wildlife Trust leads one of the categories in the report and he shares pictures of nature on his linkedin and Twitter. ‘It feels personal and you feel like you are going on a journey with him’, says Alicia . She also praises Sophie Devonshire for doing a great job at the Marketing Society.

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 08: IN CONVERSATION WITH CEO OF ENGLAND ATHLETICS, CHRIS JONES

Inspiring CEO of England Athletics, Chris Jones, talks about his challenges but optimism of running a governing body with 190,000 members.

In this episode Gordon Glenister talks to the head of England Athletics, Chris Jones about what its like to manage a sport governing body in a Pandemic.

While there are approximately 7 million people that run every month, not all are members of the 1800 licensed running clubs, many are social runners. England Athletics Run Together campaign has been very successful at inspiring people to run.

With a lack of opportunities to license road races, normally its 4,000 a year and major championships being thwarted the organisation was facing multiple challenges. Chris talks about the changes made to online training and coaching and while it didn’t suit everyone, it’s now here to stay a – blended approach he says.

The organisation made great strides around supporting the community, employees and volunteers on mental wellbeing and enlisting the likes of Ben Smith and Jack Green for webinars.

Find out more by listening in on your next run…

This show is kindly sponsored by RD mobilewww.rdmobile.com

EPISODE 07: STEERING AN INDUSTRY BODY THROUGH THE PANDEMIC

John Newcomb CEO of the Builders Merchants Federation talks about his personal journey steering an industry body through the Pandemic and the tough decisions he had to make. The organisation needed to relocate to the midlands and in doing so had a profound impact on the organisational success. John talks about how lobbying government was an essential part of keeping builders merchants opens and how online education has helped engage members.

This show is kindly sponsored by RD mobilewww.rdmobile.com

HOW TO CREATE ENGAGING PODCASTS FOR YOUR ASSOCIATION OR MEMBERSHIP BODY

Membership World podcast with Christina Moore

Podcast expert Christina Moore talks about the winning formula for a successful podcast.

From the tools you need, the length of a typical episode, how to monetise your show, how to market your podcast and which of the best presenters to follow… Christina has a wealth of experience; having previously worked at Apple and the BBC World Service.

She is also a judge at the Podcast Awards.

This show is kindly sponsored by RD mobilewww.rdmobile.com