Engaging Your Members as Influencers – NHBF CEO Richard Lambert
February 3, 2022
CEO of the National Hairdressers Federation, Richard Lambert talks about how a campaign to find the top 100 influencers in the industry drove phenomenal engagement on social media.
An industry hit massively by the pandemic, this initiative run by the NHBF achieved so many amazing results across all social media, and helped drive membership.
Richard talks about the whole campaign from inception through to the livestream event to launch some of the winners. It has been such a success that the 6500 member strong association wants to run it again, but on an even bigger scale.