Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, and keep your members happy? Regular, thoughtful, and personal engagement.
When you are looking at your membership model, make sure you investigate a range of suppliers. Off the shelf options can be very cost effective but limited on specific requirements you may have and that’s a trade off you need to consider with a bespoke solution.
When you set up a membership club, you want the right people at the right price to join. I see countless examples where associations try and offer the same package to all their membership types and that often doesn’t work. You may want to consider a premium, platinum, VIP, patron or fellow type membership.
There are many different ways you can segment your membership. What you decide to call the levels will be driven by whether this is an organisational or an individual membership. The advantages of segmenting your membership is that this will help you deliver benefits that are relevant to your different audiences. A student member will have different needs to a large corporate for example.
Why membership is a new driver of revenue for lots of organisations, for established clubs, associations, institutes, gyms and many others, there is a an increasing need to review the traditional models of membership. Millennial’s and younger people are not joining traditional bodies in big numbers, they are used to sharing their own experiences and knowledge online. Continue Reading →
Promotional products are an often understated but very powerful advertising medium. So often buyers consider promo merch as a last minute purchase, in fact still over 80% of promotional merchandise is ordered and delivered within 10 working days, yet the average person keeps an item they value on average for up to 3 years. If you compare that with other advertising media and ask yourself how many TV, radio ads, billboard posters can you remember?
There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up with every cancelled member, either by a personal telephone conversation or through an automated process. A lot of the reasons are often through lack of engagement, even if it’s the member themselves who has not actively involved. Continue Reading →