Author: Gordon Glenister

AQUARIUS CREATIVE INFLUENCER AGENCY FOUNDERS BECOME REALITY TV STARS

Amy Moore and Kirsten Cameron became reality TV stars from launching their influencer marketing agency Aquarius Creative based in Glasgow, Scotland. The two talk about the ups and downs of running their agency and working with some of the biggest creatives in Scotland. Including @meganowelsh and @abbieblyth

Learn more about your ad choices. Visit Megaphone

WHY IT’S WORTHWHILE WORKING WITH GREEN INFLUENCERS

Ben and Ciara the founders of Going Green Media company talk about their journey of creating a sustainable creator agency. Ben a keen videographer and photographer started taking pictures of amazing buildings that were seen to be sustainable met up with vegan advocate Ciara also a keen advocate of avoiding food waste. The pair share stories of brand partnerships and why brands can work really effectively with green influencers.

Learn more about your ad choices. Visit Megaphone

WHAT MAKES A GREAT INFLUENCER BRAND PARTNERSHIP

Lived in Dubai for over 28 years, Naomi Dsouza is a foodie creator reviewing restaurants and posting content online. A dedicated professional she is super detailed in her communications with brands to ensure she gets the best outcome. In this episode we talk about her brand partnerships and why some brands get it and others simply don’t know how to work with influencers. Naomi also talks about the pre-quel and why engaging an influencer ahead of a campaign, during and post will create maximum output. Find her on Instagram @naomi_dsouza

WHY PASSION FOR BOLLYWOOD GREW AN AMAZING ONLINE AUDIENCE?

Join the "Grow Your Influence Online" Podcast as we delve into Ahmad Al Marzooqi's (@chai_with_ahmad) journey of bridging Arab audiences with Indian culture, earning the title of "Bollywood Wikipedia." Discover how his engaging interviews with stars like Tiger Shroff and Jacqueline Fernandez ignited a Bollywood craze among his followers!

SIMON GOLDIE – FINANCE & LEASING ASSOCIATION

Unleashing the Power of Advocacy: How Associations Can Drive Member Loyalty - Simon Goldie Reveals All

Do you want to boost member advocacy and loyalty within your association? Are you searching for a solution to achieve this desired outcome? Look no further! Our special guest, Simon Goldie, will be sharing valuable insights on how to strengthen member engagement and drive increased advocacy within associations. Get ready to uncover the key strategies that will help you achieve the desired result of enhanced member advocacy and loyalty.

My special guest is Simon Goldie

Simon Goldie, the director of advocacy at the Finance and Leasing Association, is a seasoned professional with a diverse background in market research and communications. With over 15 years of experience, Simon has honed his skills in understanding the needs of members and effectively advocating on their behalf. His expertise lies in crafting influential strategies and building strong relationships with key stakeholders, including government bodies and other representative organizations. Simon's role at the FLA involves coordinating efforts to ensure that the voice of the association's members is heard and their contributions to the economy are recognized. With a passion for aligning diverse perspectives and finding common ground, Simon plays a vital role in driving member engagement and fostering a culture of advocacy within associations. His commitment to enhancing member loyalty and success makes him an invaluable asset in the ever-evolving landscape of association management.

“You really should talk to other representative bodies that interact in your ecosystem. It's not necessarily your rivals, but it's others as well that your members' customers are interacting with. Bring them together and find a consensus and it makes life much easier and much more powerful when you're presenting to politicians.”
- Simon Goldie

In this episode, you will be able to:

  • Enhance member engagement and advocacy by understanding the importance of advocacy for associations.
  • Meet member needs and expectations through a strategic focus on advocacy.
  • Strengthen member advocacy and loyalty through collaboration with other representative bodies.
  • Experience the benefits of FLA membership through increased member engagement and advocacy.
  • Gain valuable input from members to shape effective advocacy strategies.

Nurturing Stakeholder Relationships

Having fruitful relationships with stakeholders and maintaining open lines of communication is crucial to any successful association. Good relationships can drive better results, as they encourage interaction, boost morale and overall performance, and foster a sense of community. Positive affiliation and communication with stakeholders is therefore key for associations striving for success. In his chat with Gordon Glenister, Simon Goldie shares some insights into how the FLA nurtures its stakeholder relationships. He uses the example of the FLA's working relationship with its members and other stakeholders as the bedrock of its successful advocacy strategy. He emphasizes that transparency in interactions and engagement with its members and stakeholders allows the FLA to effectively become an advocate for all its constituents. All of these partnerships culminate in a successful, empowered and valued membership body.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Building on Excellence: Saluting Black Women’s Achievements

Building on Excellence: Saluting Black Women's Achievements

This Black History Month's theme, "Saluting Our Sisters," encourages us to pay special tribute to the invaluable contributions of women of colour to our city's life. From pioneering activists and cultural icons to contemporary trailblazers, these remarkable changemakers, challengers, and disruptors have made an indelible mark on their industries and society, enriching the UK's diverse cultural tapestry. Shannon Walker, award-winning diversity champion and founder of Comms Consultancy Social Disruption, shares a list of influential and inspirational individuals in the Black community to follow and celebrate this Black History Month and beyond.

Leading Influencer Marketing Expert, Gordon Glenister shares his shortlist

“Black women historically have been the backbones of their homes, society and the leaders of change. It’s an honour to build on the strong shoulders of women in the past and salute some incredible wave makers continuing to do great work today.”
- Shannon Walker

1. Shakaila Forbes Bell

Pioneer Shakaila is a formidable force in the world of fashion psychology. As an acclaimed author and pioneer in the field, she's made a profound impact, helping global brands understand their consumers better to producing ground-breaking research to address the under-representation of Black models in fashion media. Notably, Shakaila is the celebrated author of "Big Dress Energy" and holds the honour of being the world's first Black individual to achieve a master's degree in fashion psychology.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

2. Claudine Reid MBE

A frequent presence on top entrepreneur lists, Claudine Reid is an acclaimed businesswoman, renowned speaker, and a prominent figure celebrated for her exceptional contributions to the community across various sectors. Reid continues to inspire, setting a powerful example, leaving behind a legacy of enduring positive change and helping others realise their capacity for more.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

3. Dr. Maggie Aderin-Pocock

Dr. Aderin-Pocock is an award-winning British space scientist, science educator, and science communicator. Notably, she holds the prestigious role of Chancellor at Leicester University, making history as the first Black woman to do so.

Social Media Profiles: N/A

4. Hayley Mulenda

A globally acclaimed Multi-Award Winning International Speaker, Author, and Change Agent, Hayley Mulenda has impacted tens of thousands of lives worldwide with her compelling story of turning pain into purpose. Her uplifting Instagram page spreads positive messages of hope, love, faith and empowerment.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

5. Marsha and Chyloe Powell

Marsha and Chloe Powell are a testament to the transformative power of unity and sisterhood. These inspirational entrepreneurs turned their personal grief into a powerful force for positive change by founding "BelEve." Through this remarkable organisation, they empower girls to chase their dreams, reshaping the narrative of female leadership and offering a valuable support network of role models. The Powell sisters serve as a compelling reminder that unity and sisterhood inspire continuous drive and a relentless pursuit of success.

Social Media Profiles: ●Instagram | ●Marsha’s LinkedIn Profile | ●Chyloe’s LinkedIn Profile | Company Website

6. Fisayo Longe

Fisayo Longe is the creative force behind the Kai Collective, a fashion brand designed to empower female confidence and inspire self-expression.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

7. Cydney Helsdown

Mum, content creator and “liberator” @cydenythelight is a passionate champion for self-acceptance, advocating for the liberation of women's bodies from beauty standards. With unwavering dedication, she strives to assist women in rediscovering their self-worth and embracing their authenticity, thus fostering an engaged, positive community of fellow mums and women, young and old, inspired to view themselves in a new light.

Social Media Profiles: ●Instagram

8. Irene Agbontaen

A global tastemaker and opinion influencer, Irene Agbontaen is a pivotal figure at the crossroads of fashion, music, and culture. Her extensive network and cultural relevance make her a highly respected figure in these industries.

Social Media Profiles: ●Instagram | ●LinkedIn Profile | ●Business Instagram

9. Khalia Ismain

Khalia Ismain is a passionate social entrepreneur who has recently assumed the role of Black Entrepreneurs Programme Manager at Lloyd's Bank. She is also the driving force behind Jamii, a groundbreaking online marketplace and discovery platform that empowers Black creators and makers in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

10. Kike Oniwinde

Kike Oniwinde is the CEO and Founder of The Black Young Professional Network, a dedicated leader empowering the next generation of Black professionals. Under Oniwinde's guidance, the network connects, educates, and inspires young Black talent, advocating for diversity and inclusion. Oniwinde's vision shapes a brighter, inclusive future for all young Black professionals.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

11. Antoinette Oguntonade

Property personality Antoinette is one half of Brickz with Tipz with her husband, a curated space that simplifies the complexities of property and finance in a relatable manner, welcoming individuals to navigate these fields with ease.

Social Media Profiles: ●Instagram

12. Jasmine Douglas

As the Founder of the online community "Babes on Waves" (BOW), Jasmine Douglas leads the Young Innovators program, connecting underrepresented individuals with meaningful opportunities and fostering positive change.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

13. (Dr) Anne-Marie Imafidon MBE

Highly sought-after as a speaker and presenter, (Dr) Anne-Marie Imafidon MBE is the co-founder of the award-winning social enterprise, Stemettes. She's been recognized as one of the most influential women in tech and continues to make impactful contributions in this field.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

14. Lydia Amoah

Lydia Amoah is a dynamic speaker, coach, consultant, and accomplished author. Her unwavering passion for fostering authentic, inclusive lives shines through every facet of her work. The eagerly awaited "The Black Pound Report," authored by Lydia Amoah, is a profound exploration of the UK's Black, Asian, and Multi-Ethnic consumer spending power, revealing untapped potential and profitable opportunities.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

15. Bianca Miller

Bianca Miller is an award-winning entrepreneur, renowned workshop facilitator, and internationally recognized professional speaker. She is the visionary founder of Hian skin and hosiery, making waves in the beauty and fashion industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

16. Ayesha Ofori

Ayesha is a multi-award winning investment manager, wealth adviser, and property specialist. She is also the visionary founder of the Black Property Network (BPN), a dynamic platform connecting professionals in the real estate industry.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

17. Izzy Obeng

Izzy Obeng is the visionary founder of Foundervine, a social enterprise specialising in digital start-up and scale-up acceleration programs. Her work since 2018 has significantly impacted the digital entrepreneurship landscape.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

18. Vanessa Kingori

Publishing powerhouse, Vanessa Kingori is a notable figure in the world of fashion and media. She is known for her role as a chief business officer at Condé Nast Britain and as a Vogue European business advisor. She has made significant contributions to the fashion industry and played a pivotal role in the business aspects of Vogue in the UK.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

19. Nina Lopes

Nina Lopes is an inspiring mother, content creator and resilient stage 4 cancer patient. Her moving journey is shared with her supportive Instagram community, providing hope and strength to many facing similar challenges.

Social Media Profiles: ●Instagram

20. Yvonne Bajela

Yvonne is the founder and principal of a UK-based venture capital firm, Impact X Capital. Her firm focuses on investing in companies led by underrepresented founders at the seed and Series A stages, helping to shape the future of innovation and entrepreneurship.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

21. Shannon Walker

Contributor Shannon Walker is an accomplished changemaker, distinguished for her recent inclusion in PRWeek's esteemed "30 Under 30" list for 2023 and her well-deserved recognition at the "Black Representation in Media (BRiM) Changemakers Awards." Her exceptional expertise lies in transformative 'people-first' digital and influencer communications, underpinned by a strong commitment to purpose and inclusivity, which she ardently champions through her company, Social Disruption.

Social Media Profiles: ●Instagram | ●LinkedIn Profile

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/

How Much Do Virtual Influencers Make Online?

Posting on social media has become a lucrative business, with top content creators earning millions. But there is a new trend emerging: virtual influencers.

These personalities have the same presence and power as regular influencers, but they only exist in the digital world.

RANT Casino calculated how much these virtual influencers could make in a year from sponsored Instagram posts alone.

How much could Instagram's most popular virtual influencers earn in a year?

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Lu do Magalu - £12.7 million

First in the rankings is Lu do Magalu: a social media star in Brazil with over 6.4 million Instagram followers, created by Brazilian retail brand Magalu. Originally focused on content such as unboxing videos and product reviews on behalf of the company, Lu now also shares her life and takes a stand on political matters, such as advocating for LGBT rights. Lu is no longer just a sales tool, but a fully fledged influencer.

As one of the most loved and well-known influencers in Brazil, this non-human icon could earn over £12.7 million per year on Instagram alone.

CB of Casas Bahia - £6.4 million

Second in the rankings is CB, another product of a Brazilian retail giant, this time Casas Bahia. Like Lu do Magalu, CB’s content is not exclusive to product advertisement for the brand; he shares his love of video games, movies, memes and more with his almost 4 million Instagram followers.

This animated virtual teen has the potential to earn over £6.4 million on Instagram alone.

Any Malu - £481K

Third in the rankings is Any Malu: a virtual influencer turned Cartoon Network star who has the potential to make over £481K from her Instagram presence alone. The animated figure from Brazil has over 3 million YouTube subscribers as well as over half a million followers on Instagram.

Originally created by production company Combo Estúdio as a marketing tool, Any Malu began making videos on YouTube and is now the star of her own animated Cartoon Network television show: O (sur)real mundo de Any Malu (English: Any Malu's Surreal World).

Noonoouri - £135K

Next up is Noonoouri: a digital style icon who has made waves in the fashion world. The animated character has worked with the likes of Dior, Valentino, MiuMiu, Kim Kardashian and more; a list that most real-life influencers only dream of. Noonoouri also brings awareness to social issues and advocates for animal rights to her over 400K followers on Instagram.

From her Instagram platform, Noonoouri could be making over £135K per year.

Leya Love - £119K

Next in the rankings is a virtual influencer with a bigger mission: Leya Love is an ambassador for the “World Awareness Movement” and encourages her 383K Instagram followers to embrace positivity and love the planet.

With the platform she has built from spreading her positive messages, the virtual activist and influencer could make £119K per year from Instagram.

Do you want to earn $12,000 per post on TikTok?

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Do you want to earn $12,000 per post on Tiktok?

With this in mind, Tipalti analyzed the streaming landscape of mid-2023 to reveal the highest-earning gamers on TikTok. 

You can view the full research here: Gamer Revenue Report

The Highest Earning Gamers On TikTok 

( click image to enlarge )

Nikolarn, real name Nikola Anicic, is the highest-paid streamer on TikTok.

A  retired Serbian professional Apex Legend player who used to compete for Team Singularity, Nikolarn creates gaming content covering games such as Counter-Strike, Apex Legends and Valorant. He is also a prominent crypto enthusiast. A single sponsored post on Nikolarn’s TikTok could cost up to $12,690

Ibai Llanos Garatea, commonly known as Ibai, is the second highest-paid gamer on TikTok.

Ibai is an ex-content creator for G2 Esports, is co-owner of esports team KPO and regularly streams video games such as League of Legends on Twitch, as well as streaming sports commentary and “Just Chatting” videos. With 16 million followers on TikTok, a single sponsored post on his account could be worth $12,675.

British streamer and social media sensation TommyInnit has the third most valuable TikTok presence.

With a single post from his account being worth up to $9,635/ Real name Thomas Simons, TommyInnit is one of the youngest streamers in Tipalti’s report and has over 12 million followers on TikTok.

The study also looked at which gamers earnt the most on Instagram.

The Highest Earning Gamers On Instagram

( click image to enlarge )

AuronPlay comes in first place with potential earnings of almost $50,000 per Instagram post.

With 18.8 million followers on the platform, the majority of posts offer a more personal window into the streamer’s life than his content on YouTube and Twitch, which has a greater focus on gaming and entertainment.

In second place is El Rubis, who earns a potential $46,984 per Instagram post.

Like AuronPlay, El Rubius uses his Instagram account as more of a personal blog in which he shares moments from his day-to-day life with his 17.7 million followers.

The streamer with the third most valuable Instagram account is Ninja, real name Richard Tyler Blevins, with a single sponsored post on the account worth over $32,700.

Ninja is arguably one of the most famous streamers out there, producing content for a range of videogames including Halo 3, Apex Legends, and Fortnite.

Further study insights:

  • The streamer with the highest potential earnings on YouTube is GeorgeNotFound, who could be making up to $44,300 per sponsored video.
  • Félix Lengyel, known on Twitch as xQc, has 11.80m subscribers and can earn up to $16,088 per video.

THE POWER OF VOLUNTEERING – WITH CEO OF SCOUTS UK MATT HYDE

Creating a Global Movement: Matt Hyde on the Worldwide Reach of Scouting - Matt Hyde

Unveiling the untold story of a man whose life has been forever intertwined with the power of community and belonging. Meet Matt Hyde, Chief Executive of Scouts, a man who knows the challenges and rewards of membership organizations like no other. But what sets him apart is the unexpected twist that left him with a shortage of volunteers and a waiting list of eager young individuals. How will Matt's journey in Scouts unfold? Brace yourself for a tale of transformation, resilience, and the unyielding human need to belong.

My special guest is Matt Hyde

Matt Hyde is the CEO of the Scout Movement and brings a wealth of experience in the membership sector. With his background at the National Union of Students and various membership bodies, Matt has a deep understanding of the power of community and belonging. He has witnessed firsthand the passion, engagement, and sense of association that comes with membership organizations. At the Scout Movement, Matt oversees the engagement of over 570,000 members, including both youth and adult volunteers. With a focus on skills development and experiential learning, Matt and his team are dedicated to creating a safe and inclusive environment where young people can thrive. Join us as Matt shares his insights on the power of volunteering and the impact it can have on individuals and communities.

“Membership has kind of flowed through my veins, you could say throughout my whole life.”
- Matt Hyde

In this episode, you will be able to:

  • Discover the power of volunteering in membership organizations and how it can create a positive impact on both the organization and the community.
  • Unleash the potential of building a strong sense of community and belonging within your organization to attract and retain dedicated volunteers.
  • Explore the challenges and opportunities involved in recruiting volunteers, and learn effective strategies to overcome them and build a strong volunteer base.
  • Create flexible and meaningful volunteer experiences that accommodate the diverse needs and schedules of volunteers, ensuring their engagement and long-term commitment.
  • Master the art of engaging and retaining volunteers by implementing strategies that recognize and appreciate their contributions, fostering a culture of appreciation and loyalty.

Exploring Challenges and Opportunities

Maintaining the interest of members and volunteers in today's digitally-driven world poses significant challenges. Understanding what motivates potential volunteers, along with incorporating digital platforms to enhance the volunteer experience, can yield remarkable results. While there are hurdles to overcome, the opportunities for growth and interaction offered by modern technology are immense, enabling organizations to attract and retain volunteers dynamically and effectively.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

HOW DO YOU GET 65M FOLLOWERS?

Matt Keston (IG - @mattkeston) is from London, UK and the MC for Nas Daily (IG - @nasdaily) events on stage and online via zoom. Matt also manages all the freelancers who work at Nas Academy, a company set up by Nuseir Yassin (Nas Daily) in order to help people around the world learn how to make great videos! Listen to this podcast now for some amazing insights.