Author: Gordon Glenister

Do you want to earn $12,000 per post on TikTok?

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Do you want to earn $12,000 per post on Tiktok?

With this in mind, Tipalti analyzed the streaming landscape of mid-2023 to reveal the highest-earning gamers on TikTok. 

You can view the full research here: Gamer Revenue Report

The Highest Earning Gamers On TikTok 

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Nikolarn, real name Nikola Anicic, is the highest-paid streamer on TikTok.

A  retired Serbian professional Apex Legend player who used to compete for Team Singularity, Nikolarn creates gaming content covering games such as Counter-Strike, Apex Legends and Valorant. He is also a prominent crypto enthusiast. A single sponsored post on Nikolarn’s TikTok could cost up to $12,690

Ibai Llanos Garatea, commonly known as Ibai, is the second highest-paid gamer on TikTok.

Ibai is an ex-content creator for G2 Esports, is co-owner of esports team KPO and regularly streams video games such as League of Legends on Twitch, as well as streaming sports commentary and “Just Chatting” videos. With 16 million followers on TikTok, a single sponsored post on his account could be worth $12,675.

British streamer and social media sensation TommyInnit has the third most valuable TikTok presence.

With a single post from his account being worth up to $9,635/ Real name Thomas Simons, TommyInnit is one of the youngest streamers in Tipalti’s report and has over 12 million followers on TikTok.

The study also looked at which gamers earnt the most on Instagram.

The Highest Earning Gamers On Instagram

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AuronPlay comes in first place with potential earnings of almost $50,000 per Instagram post.

With 18.8 million followers on the platform, the majority of posts offer a more personal window into the streamer’s life than his content on YouTube and Twitch, which has a greater focus on gaming and entertainment.

In second place is El Rubis, who earns a potential $46,984 per Instagram post.

Like AuronPlay, El Rubius uses his Instagram account as more of a personal blog in which he shares moments from his day-to-day life with his 17.7 million followers.

The streamer with the third most valuable Instagram account is Ninja, real name Richard Tyler Blevins, with a single sponsored post on the account worth over $32,700.

Ninja is arguably one of the most famous streamers out there, producing content for a range of videogames including Halo 3, Apex Legends, and Fortnite.

Further study insights:

  • The streamer with the highest potential earnings on YouTube is GeorgeNotFound, who could be making up to $44,300 per sponsored video.
  • Félix Lengyel, known on Twitch as xQc, has 11.80m subscribers and can earn up to $16,088 per video.

THE POWER OF VOLUNTEERING – WITH CEO OF SCOUTS UK MATT HYDE

Creating a Global Movement: Matt Hyde on the Worldwide Reach of Scouting - Matt Hyde

Unveiling the untold story of a man whose life has been forever intertwined with the power of community and belonging. Meet Matt Hyde, Chief Executive of Scouts, a man who knows the challenges and rewards of membership organizations like no other. But what sets him apart is the unexpected twist that left him with a shortage of volunteers and a waiting list of eager young individuals. How will Matt's journey in Scouts unfold? Brace yourself for a tale of transformation, resilience, and the unyielding human need to belong.

My special guest is Matt Hyde

Matt Hyde is the CEO of the Scout Movement and brings a wealth of experience in the membership sector. With his background at the National Union of Students and various membership bodies, Matt has a deep understanding of the power of community and belonging. He has witnessed firsthand the passion, engagement, and sense of association that comes with membership organizations. At the Scout Movement, Matt oversees the engagement of over 570,000 members, including both youth and adult volunteers. With a focus on skills development and experiential learning, Matt and his team are dedicated to creating a safe and inclusive environment where young people can thrive. Join us as Matt shares his insights on the power of volunteering and the impact it can have on individuals and communities.

“Membership has kind of flowed through my veins, you could say throughout my whole life.”
- Matt Hyde

In this episode, you will be able to:

  • Discover the power of volunteering in membership organizations and how it can create a positive impact on both the organization and the community.
  • Unleash the potential of building a strong sense of community and belonging within your organization to attract and retain dedicated volunteers.
  • Explore the challenges and opportunities involved in recruiting volunteers, and learn effective strategies to overcome them and build a strong volunteer base.
  • Create flexible and meaningful volunteer experiences that accommodate the diverse needs and schedules of volunteers, ensuring their engagement and long-term commitment.
  • Master the art of engaging and retaining volunteers by implementing strategies that recognize and appreciate their contributions, fostering a culture of appreciation and loyalty.

Exploring Challenges and Opportunities

Maintaining the interest of members and volunteers in today's digitally-driven world poses significant challenges. Understanding what motivates potential volunteers, along with incorporating digital platforms to enhance the volunteer experience, can yield remarkable results. While there are hurdles to overcome, the opportunities for growth and interaction offered by modern technology are immense, enabling organizations to attract and retain volunteers dynamically and effectively.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

HOW DO YOU GET 65M FOLLOWERS?

Matt Keston (IG - @mattkeston) is from London, UK and the MC for Nas Daily (IG - @nasdaily) events on stage and online via zoom. Matt also manages all the freelancers who work at Nas Academy, a company set up by Nuseir Yassin (Nas Daily) in order to help people around the world learn how to make great videos! Listen to this podcast now for some amazing insights.

GROWING YOUR LINKEDIN PROFILE FT. SHREYA PATTAR

Shreya Pattar, Known as 'The LinkedIn Girl,' she is a prolific e-book writer and creator who helps tech founders and business coaches gain the recognition and respect they deserve on LinkedIn and Twitter. If you're looking to create strong brand visibility and high engagement with authenticity on LinkedIn and Twitter, you must listen to her in this episode with Gordon.

FOUNDER OF DISABLED INFLUENCER AGENCY TALKS INFLUENCE FT. MARTYN SIBLEY

Martyn works at the intersection of business, technology and leadership to drive change for a fully inclusive world. Starting one of the first lived experience blogs in 2009, he’s created high quality content, built online communities and started multiple businesses. Growing up with a physical disability, he’s faced many personal challenges, and successfully chased down many dreams! From working in London, to driving a car with his hands, scuba diving, and being engaged to his soul mate. His mantra is ‘Everything is possible’! After gaining a degree in economics and a master’s in marketing, Martyn started his career at a charity for disability rights.

Following his love of blogging and social media, he quickly became a disabled influencer (regularly appearing in the UK’s disability power 100 list), plus working in media and tourism for social change. He’s a published author (Everything is Possible – Travel Memoir), an international speaker, media spokesperson, appeared in the LinkedIn TV ad in 2021, and has published many blogs, vlogs and podcasts. In particular he livestreamed ‘The Daily Sib’ in the first months of the pandemic, interviewing a wide range of disabled people and disability ally’s. Disability Horizons was the first disability magazine to utilise online content and social media. Created alongside his friend Srin Madipalli, its given a voice to disabled people like never before.

Even 12 years after launching it continues to publish educational and entertaining information by disabled people, for disabled people. Accomable, also co-founded with Srin, disrupted the accessible accommodation industry and was acquired by Airbnb in 2017. Most recently in partnership with the Goat agency (global leaders in influencer marketing) Martyn started the award winning Purple Goat agency. In just three years they’re working with multinational companies and the best disabled content creators, giving representation to disabled people in advertising like never before.

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OVER 30% OF BRAND REVENUE WILL COME FROM INFLUENCER MARKETING, FT. RISHABH JAIN

Rishabh Jain is the co-founder and CEO of FERMÀT Commerce, the network powering distributed e-commerce, built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing. He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT.

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Climate Change Influencers – Are They More Relatable?

Climate Change Influencers – Are They More Relatable

Climate Change Influencers – Are They More Relatable

UN secretary general, António Guterres, just rang the alarm bells with an urgent call to "massively fast-track climate efforts by every country and every sector and on every timeframe. Our world needs climate action on all fronts: everything, everywhere, all at once,” after scientists issued a final warning to act now on the climate crisis before it's too late, in the latest release (The Intergovernmental Panel on Climate Change).

As the fastest growing investment vertical today, the swift growth of climate tech innovation offers a ray of hope that we are, at last, putting our money where our mouth is to create businesses that deliver an economy where nature and the people and animals in it come before profit. Since 2010, the number of climatetech companies increased by 4x to reach over 44,500 in 2022.

Here's a list of some of the influencers playing a leading role in pushing forwards the growth of climate tech and businesses that are truly sustainable:

1. Marianne Lehnis is Founder of The Green Techpreneur - a unique marketplace and magazine about and for climate tech startup founders and investors where she aims to make insight and opportunities available to every aspiring climate entrepreneur. She’s the host of The Climatetech Founders’ podcast and a Forbes climate tech Contributor.
●LinkedIn Profile

2. Going Green Media - travel the world making high-quality videos of greentech projects and sharing these on their Instagram. They’re bringing more awareness to the opportunities around climate innovation and progress.
●Instagram

3. Tim Steppich runs ClimateU - a European networking platform and marketplace to connect climatetech startups, investors, and talent. He’s been listed on Forbes 30 under 30. (Germany based).
●LinkedIn Profile

4. Les Mood is the Founder of Greentech Talks, where he features conversations with greentech professionals and leaders. He’s also a top voice on LinkedIn for tech and innovation. (US based).
●LinkedIn Profile

5. Julia Pyper is host of award-winning podcast, Political Climate – a biweekly podcast on energy and environmental issues in America and around the world. Presented by the USC Schwarzenegger Institute and in partnership with Canary Media.
●LinkedIn Profile

6. Gordon Bateman is the founder of Investor Ladder – a network of over 1000 active investors with a climate tech focus. He is shaking up the investment sector with the UK's most inclusive investor summit, Climb23, in Leeds – with a focus on affordability and a free virtual broadcast of the event to democratise access to investment opportunities.
●LinkedIn Profile

7. Gemma Styles - none other than THE Harry Styles’ sister - with 9.6 million followers on Instagram, Gemma is making waves for the environment as a campaigner for pre-loved clothes and fair fashion. She the host of the top-rated Good Influence podcast.
●Instagram

8. Venetia La Manna is a fair fashion campaigner, activist, founder of Remember Who Made Them, and host of All The Small Things podcast.
●Instagram

9. Sophia Kianni is a young climate activist and the founder of Climate Cardinals, a non-profit youth-led project that makes climate change information more accessible to non-English speakers with a focus on languages spoken in regions that are most vulnerable to the impacts of climate change.
●Instagram

10. Mark Thackeray believed in climate tech long before it was popular to do so. In 2010 - he was laughed at and called a treehugger when he was the first UK market player to develop crowdfunding opportunities exclusively for climate tech startups. He’s since played a pivotal role in helping the UK climatetech sector develop through The Green Techpreneur marketplace, connecting startups with opportunities for expansion to push the sector forwards.
●LinkedIn Profile

11. Alison Heppenstall is founder of Climate Action for Associations (CAFA) the not for profit collective that harnesses the influence of membership organisations to accelerate climate action. Ali identified that associations play a critical role in reaching the targets set out in the Paris agreement, but often lack the skills and know-how to implement action. . An Accelerator for the UN backed Race to Zero, CAFA also delivers a certified carbon neutral and a certified net zero association service for any membership association regardless of size, sector or geography.
●Climate Action for Associations Website
●LinkedIn Profile

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at: Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/influencer-marketing-strategy-book/

TOP METAVERSE INFLUENCER UNVEILS WHAT THE METAVERSE REALLY IS

Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience. Cyber Gear entered the metaverse space in 2021 and is offering solutions in the areas of Web3 and NFTs at cyber-gear.io. Sharad’s latest ventures are Meta Shapers community at meta-shapers.com, and Meet the Metapreneur at meetthemetapreneur.com. Sharad has interviewed impact leaders, Vishen Lakhiani, Founder of Mindvalley and Dalia Feldheim, author of ‘Dare To Lead Like A Girl’ at impactleaders.io. Sharad joined the World’s Top 200 Business & Technology Innovators Powerlist announced by engatica. Sharad is also a Speaker at many international conferences on topics related to Metaverse and Web3.

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