Author: Gordon Glenister

HOW TO MAKE GREAT PODCAST FT. BERNARD ACHAMPONG

Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world’s foremost media organisations, including the BBC and Premier Media Group, earning himself six Sony Radio Academy Awards and a prestigious Rose d’Or nomination. He is the founder of leading digital content brand Unedited – working with companies as diverse as Audible, Ford, Spotify and Havas London. Bernard is an astute and reliable mentor providing guidance, inspiration and strategies to allow those he works with to fulfil their potential. He guides future leaders to be more emotionally intelligent and self-aware – referring to these as superpowers. Bernard’s legacy is raising the next generation of young leaders – particularly those from minority backgrounds. One of his favourite sayings for young leaders is, “I don’t have to move out of my chair for you to have your seat.”

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HOW TO GROW YOUR INSTAGRAM AUDIENCE TO 1M VIEWS IN 90 DAYS

Do you want to MAKE AN IMPACT but you’re STRUGGLING to grow on social? Are you frustrated with endless content creation for NO RESULTS? Do you want to create a FULL TIME INCOME as a social media INFLUENCER? If that’s you, we’re here to CHANGE THAT. At Social Boom we’ve helped hundreds of coaches, creators and consultants like you grow with a proven step-by-step, ZERO GUESSWORK system to increase your following and client base FAST. We take literally anyone in ANY NICHE (that’s you) from tired out to trending FAST. We’ve done it for marketers, mindset coaches, music producers, personal trainers, martial artists, carpenters, photographers and much much more and we’re making new influencers every day. AND we deliver the HIGHEST ENERGY, IMPACT and ACTION TAKING workshops and live events you’ve ever seen! If you’re READY to be the AUTHORITY in your niche, teach your teams to DOMINATE social or bring FIRE to your next event, here’s how to get started.

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BUSINESSES THAT DON’T EMBRACE AI WILL DISAPPEAR SAYS GLOBAL MARKETING INFLUENCER

Vladimer Botsvadze is a world-renowned, multi-award-winning, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and media personality, who has always been at the forefront of fast-paced industries. He has more than 15 years of international experience in marketing and innovation with a proven track record of guiding executives and top brands worldwide to initiate change, drive growth, and position brands as market leaders in their industries. Vladimer is currently ranked as the No. 1 Global Marketing Thought Leader by Thinkers360. He has been featured in Forbes, Bloomberg, Yahoo Finance, Irish Tech News, and other media outlets. He’s been invited by Asia Retail Summit, Digital Talk Forum, and Startup Grind as a speaker. He is trusted by the American Marketing Association and he is a career mentor at the University of Westminster.

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WE TALK STRATEGY WITH LEADING BRAND GLOBAL STRATEGIST FT. JP CASTLIN

JP Castlin is a globally renowned expert in strategy, leadership and applied complexity science, who has been dubbed ‘a member of the Mount Rushmore of strategic management’ and one of the industry’s ‘most important voices’. He is the creator of the ABCDE framework for strategy under uncertainty, an author, and a columnist. His career began as a lawyer specializing in mergers and acquisitions (M&A) before moving into the world of corporate governance and ultimately strategy. He soon rose to international fame as one of the leading new thinkers in strategic management, providing a critical eye and a groundbreaking view of the firm rooted in anthro-complexity.

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WHAT ITS LIKE BEING A DOG INFLUENCER FT. MILEY JO

Miley Jo is a successful influencer and fashion runway model. She loves her lifestyle. It’s filled with positivity and fun for her. When I first began Miley Jo’s Facebook Account and then Instagram, it was just for fun. I enjoy photography and she has a love for dressing up and posing. Being the center of attention is natural to her. The fashion world opened up quickly. Which led her to being in NYFW and LAFW with designer Anthony Rubio. She was already doing some influencing, product for post. She continued influencing, and moving forward in the fashion world. As she gained more success in the fashion world her following grew as well. Along with more opportunities in both fashion and influencing. Offers of paid influencing, not just products.

Miley Jo is published in several fashion magazines each month. She has also been published in America’s Top Dog Model Magazine, Paw Prints. She won the title of Finalist for America’s Top Dog Model 2021. She has been in well-known mags from the media at fashion week, such as Elle, Harper’s Bazaar, and more. Recently filmed for a few tv shows, news, and documentaries during fashion week. With her extensive experience in the fashion world, it has only helped her become a bigger and better influencer. She is notable for her fashion and influencing. She influences both pet products and human products.

I never dreamed her modeling and love of fashion would go this far. As well as influencing and promoting high quality items that she gets to enjoy and share with her friends and followers. I believe creativity with marketing plays a big role in influencing, standing out, being different. We put an emphasis on creativity and keep it fun. Always moving forward with an open mind and willingness to negotiate. Knowing when to say no. I will not promote a company or product that I personally would not buy or use. Nor will I take on a project without getting all details, including rate. Many do not realize how much time, effort, and energy is put into influencing and promoting products and companies. While maintaining a healthy balance and providing the best experience for both us and the companies/people we work with. We freelance and work with several influencer companies. Every experience is unique and we continue to grow and learn.

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AQUARIUS CREATIVE INFLUENCER AGENCY FOUNDERS BECOME REALITY TV STARS

Amy Moore and Kirsten Cameron became reality TV stars from launching their influencer marketing agency Aquarius Creative based in Glasgow, Scotland. The two talk about the ups and downs of running their agency and working with some of the biggest creatives in Scotland. Including @meganowelsh and @abbieblyth

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WHY IT’S WORTHWHILE WORKING WITH GREEN INFLUENCERS

Ben and Ciara the founders of Going Green Media company talk about their journey of creating a sustainable creator agency. Ben a keen videographer and photographer started taking pictures of amazing buildings that were seen to be sustainable met up with vegan advocate Ciara also a keen advocate of avoiding food waste. The pair share stories of brand partnerships and why brands can work really effectively with green influencers.

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WHAT MAKES A GREAT INFLUENCER BRAND PARTNERSHIP

Lived in Dubai for over 28 years, Naomi Dsouza is a foodie creator reviewing restaurants and posting content online. A dedicated professional she is super detailed in her communications with brands to ensure she gets the best outcome. In this episode we talk about her brand partnerships and why some brands get it and others simply don’t know how to work with influencers. Naomi also talks about the pre-quel and why engaging an influencer ahead of a campaign, during and post will create maximum output. Find her on Instagram @naomi_dsouza

WHY PASSION FOR BOLLYWOOD GREW AN AMAZING ONLINE AUDIENCE?

Join the "Grow Your Influence Online" Podcast as we delve into Ahmad Al Marzooqi's (@chai_with_ahmad) journey of bridging Arab audiences with Indian culture, earning the title of "Bollywood Wikipedia." Discover how his engaging interviews with stars like Tiger Shroff and Jacqueline Fernandez ignited a Bollywood craze among his followers!

SIMON GOLDIE – FINANCE & LEASING ASSOCIATION

Unleashing the Power of Advocacy: How Associations Can Drive Member Loyalty - Simon Goldie Reveals All

Do you want to boost member advocacy and loyalty within your association? Are you searching for a solution to achieve this desired outcome? Look no further! Our special guest, Simon Goldie, will be sharing valuable insights on how to strengthen member engagement and drive increased advocacy within associations. Get ready to uncover the key strategies that will help you achieve the desired result of enhanced member advocacy and loyalty.

My special guest is Simon Goldie

Simon Goldie, the director of advocacy at the Finance and Leasing Association, is a seasoned professional with a diverse background in market research and communications. With over 15 years of experience, Simon has honed his skills in understanding the needs of members and effectively advocating on their behalf. His expertise lies in crafting influential strategies and building strong relationships with key stakeholders, including government bodies and other representative organizations. Simon's role at the FLA involves coordinating efforts to ensure that the voice of the association's members is heard and their contributions to the economy are recognized. With a passion for aligning diverse perspectives and finding common ground, Simon plays a vital role in driving member engagement and fostering a culture of advocacy within associations. His commitment to enhancing member loyalty and success makes him an invaluable asset in the ever-evolving landscape of association management.

“You really should talk to other representative bodies that interact in your ecosystem. It's not necessarily your rivals, but it's others as well that your members' customers are interacting with. Bring them together and find a consensus and it makes life much easier and much more powerful when you're presenting to politicians.”
- Simon Goldie

In this episode, you will be able to:

  • Enhance member engagement and advocacy by understanding the importance of advocacy for associations.
  • Meet member needs and expectations through a strategic focus on advocacy.
  • Strengthen member advocacy and loyalty through collaboration with other representative bodies.
  • Experience the benefits of FLA membership through increased member engagement and advocacy.
  • Gain valuable input from members to shape effective advocacy strategies.

Nurturing Stakeholder Relationships

Having fruitful relationships with stakeholders and maintaining open lines of communication is crucial to any successful association. Good relationships can drive better results, as they encourage interaction, boost morale and overall performance, and foster a sense of community. Positive affiliation and communication with stakeholders is therefore key for associations striving for success. In his chat with Gordon Glenister, Simon Goldie shares some insights into how the FLA nurtures its stakeholder relationships. He uses the example of the FLA's working relationship with its members and other stakeholders as the bedrock of its successful advocacy strategy. He emphasizes that transparency in interactions and engagement with its members and stakeholders allows the FLA to effectively become an advocate for all its constituents. All of these partnerships culminate in a successful, empowered and valued membership body.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)