EPISODE 28: GETTING DIVERSITY RIGHT

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.

@gordonglenister
@openinfluence

Produced by Neil Whiteside at freedom:ONE

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EPISODE 27: CREATIVITY IS ALIVE AND KICKING

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance and value of creative content in the marketing mix.

@gordonglenister
@takumihq
@saadowsefiroth

Produced by Neil Whiteside at freedom:ONE

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EPISODE 26: FOOD FOR THOUGHT – IN CONVERSATION WITH KATY COFFIELD OF FOODIE TRIBE

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it takes to be a great success.

@gordonglenister
@foodietribe

Produced by Neil Whiteside at freedom:ONE

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EPISODE 25: IN CONVERSATION WITH AMBER DOIG-THORNE

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the way.

Beazley insurance, have kindly sponsored this episode. They specialise in all areas of media insurance, particularly for influencers. Find out more at www.beazley.com or – if you’re an Influencer in the UK – at www.assuredsocial.com

@gordonglenister
@amberdoigthorne

Produced by Neil Whiteside at freedom:ONE

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EPISODE 24: HOW DO YOU ENSURE YOUR CAMPAIGN IS LEGAL ACROSS EUROPE – IN CONVERSATION WITH LUCAS BOUDET

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also discuss some of the Covid related adverts that were most complained about.

@gordonglenister
https://easa-alliance.org

Produced by Neil Whiteside at freedom:ONE

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EPISODE 23: IN CONVERSATION WITH PHOTOGRAPHER’S REBECCA SPENCER & LATOYA LOVELL

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what happens when a photoshoot goes wrong – your worst nightmare right?

@gordonglenister
@latoyalovl
@rebeccaspencer_photography

Produced by Neil Whiteside at freedom:ONE

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EPISODE 22: PR & INFLUENCER MARKETING

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR Industry right now. We also talk about the different types of influence and brand advocacy with leading industry influencer marketing consultant Scott Guthrie.

@gordonglenister
@sabguthrie
https://www.prca.org.uk

Produced by Neil Whiteside at freedom:ONE

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EPISODE 19: THE RULES OF INFLUENCER MARKETING

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of Advertising Practice or CAP (www.cap.org.uk)

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)