Author: Gordon Glenister

TOP LIFESTYLE INFLUENCER FARAH SATTAUR TELLS HER STORY

Farah Sattaur is a successful lifestyle influencer who shot to fame on the TV series ‘Ex On The Beach’. Farah part Filipino and Guyanese has worked with many fashion and beauty brands and tells her story of what its been like over the last 6-years to be a content creator. She recently launched her new make-up brand True Beauty. Follow Farah on Instagram

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THE WONDERFUL WORLD OF PET INFLUENCERS WITH LAYLA FLAHERTY

Layla Flaherty is the Founder and CEO of Urban Paws UK a pet modelling and influencer agency. She shares her insights on all sorts of pets she represents for campaigns. It’s not just cats and dogs that create amazing engagement for brands, but horses, hedgehogs, birds and many more. So whether it’s Willow, Walter, Tony or Snowdon they are all available for hire. Most of the content tends to be reels, Layla says, but brands not associated with pets realise the amazing social reach these pets have which is why they work with her. For more information on Urban Paws check out https://www.urbanpawsuk.com/

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GLOBAL THOUGHT LEADER WITH OVER 4M LINKEDIN FOLLOWERS TALKS ABOUT THE GROWTH OF B2B INFLUENCE

Founder and CEO of Trinity Consulting, Anthony J James is a global leading influencer in the B2B sector. In 2020 he had 1.6m followers on his LinkedIn profile the only platform he works on and now has over 4m followers. His innovation video content is truly inspiring. In 2020 he launched Influencer Active which is a leading B2B Influencer marketplace for thought leaders, speakers, business experts with at least 30k followers on their LinkedIn profile. Anthony doesn’t see himself as an influencer, a term much aligned in his view but a thought leader and specialist in technology and creativity. Find out more Here.

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TIKTOK SENSATION AND CREAM TEA EXPERT TALKS ABOUT WHY HER LISTENERS WANT TO ADOPT HER

One of the funniest Podcasts I have ever done with Jane Malyon whose wonderful wit and entertaining story will have you gripped. She is the owner of a brilliant niche business selling Afternoon teas and has written a book about the quintessential Scone. Her Tiktok videos have attracted millions of views and some have had over 3,000 comments of which Jane has responded to. Her standout English accent is the perfect match for the products she sells and many of her American audiences want to adopt her. You can follow Jane on Tiktok.

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UKRAINIAN LIFESTYLE INFLUENCER TALKS ABOUT THE IMPORTANCE OF SHARING FACTS AND NEWS STORIES

Armed with civil engineering and journalism/communications degrees, Iryna Fedchenko, the Ukrainian lifestyle influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. She has built a strong online audience with more than 1,2 million followers in Latin America and USA regions. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. During her career she has hosted on TV, several major sports events, including, the Winter Olympics in 2014, FIFA Confederation Cup in 2017 and FIFA World Cup in 2018 on networks like Televisa Deportes, Imagen Television and ESPN. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media at conferences about how to create impact as an influencer. She stands for immigrant and refugee rights. In this interview she shares the importance that content creators have in sharing opinions and important global news stories as well as her own personal journey at becoming an influencer Follow her on Instagram Here.

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GLOBAL INFLUENCER SCOTT EDDY SHARES HIS STORY AND TALKS PERSONAL BRANDING

After 10 years in investment banking, Scott moved overseas and lived in Europe and Asia for 17 years. While living in Bangkok, he started the first digital agency in Southeast Asia, and it remained the largest in the region for 5 years. After selling the agency and spending some time in Europe while building his personal brand, he now travels full-time while consulting and building brand strategy for the tourism and hospitality industries. Also, in his free time, he is the TV host for the travel series on Lifetime Television called Video Globetrotter. Scott talks about how he has embraced brand partnerships as a content creator.

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EMPOWERING WOMEN FROM THE BEDROOM TO THE BOARDROOM

In 2005 there was nowhere women could go to feel in control and explore their sexuality in a safe environment, so Emma Sayle created Killing Kittens. Killing Kittens has grown in to a fierce army of over 180,000 sexually liberated people around the world. Through events hosted from London to New York, Venice to Sydney and a global online community platform. Global press regularly pronounces Emma as a leader in female sexual liberation and empowerment. Hear her fascinating story in this latest episode.

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KEYNOTE SPEAKER AND MENTALIST DUNCAN STEVENS TALKS ABOUT THE POWER OF INFLUENCE

Duncan Stevens is a keynote speaker and mentalist, specialising in the power of influence. Duncan not only speaks to businesses up and down the country about behavioural change, but as an expert mentalist he is able to demonstrate this as he does with me on the show. Duncan also has a great book and a showreel should you want to book him as a speaker.

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INDUSTRY VETERANS RUSS MAGNUSSON & ALEX SKINNER

From Events to Experiences: The Evolution of Membership Organizations in the Pandemic Era - Russ Magnusson & Alex Skinner

Membership organizations face a digital revolution as online platforms threaten their networking stronghold, forcing them to adapt their strategies and prioritize valuable content and influencer strategies to stay relevant in the digital age.

My special guests are Russ Magnusson and Alex Skinner

Alex Skinner is the CEO and co-founder of Pixelate, a creative tech business that specializes in providing websites and digital platforms for membership associations, trade associations, professional associations, unions, and regulators. With a wealth of experience spanning over 20 years, Alex and his team have successfully delivered various projects, from building large-scale web platforms to implementing event tech solutions. Their expertise has been sought after by organizations in the UK, Europe, and North America. As a guest on the Membership World podcast, Alex brings a factual and data-driven perspective to the discussion on the impact of the pandemic on the membership sector. His insights into the digital landscape and the challenges faced by membership organizations provide valuable information for listeners seeking to navigate the evolving industry.

In this episode, you will be able to:

  • Discover the transformative impact of the pandemic on the membership sector and how organizations are adapting to thrive in the digital age.
  • Explore the rise of online networking platforms and uncover strategies for leveraging them to expand your membership and engage with your community.
  • Learn the importance of creating valuable content that resonates with your members, fostering loyalty and attracting new prospects.
  • Understand the significance of social events in building a strong membership community and explore innovative ways to host engaging and inclusive virtual gatherings.
  • Uncover the role of AI in membership organizations and discover how it can streamline processes, personalize experiences, and enhance member satisfaction.

Tech Solutions During the Pandemic

The rapid worldwide adoption of technology solutions during the pandemic revolutionised many sectors, including membership organizations. With in-person meetings and events temporarily halted, organizations had to rely heavily on various digital tools for communication and engagement, significantly accelerating the digital transformation process. Russ Magnusson highlighted this evolution, drawing on his experience with Rd Mobile. They developed specific mobile solutions to cater to organizations' changing needs for events and year-round member engagement. While these changes were initially born of necessity, many organizations are looking to maintain this digitization drive even after the pandemic subsides, given its benefits in terms of convenience, flexibility and reduced costs.

The Return to In-Person Events

Despite the benefits and convenience of digital events, in-person events have a unique appeal and carry a significant value that is hard to replicate virtually. They offer more immersive experiences, greater interpersonal connectivity, and networking opportunities, which are often the main attractions for attending these events. Russ Magnusson and Gordon Glenister discussed this critical aspect during the podcast conversation, emphasizing the value in-person events continue to hold, despite the rise in popularity of their virtual counterparts. Russ found it surprising that more organizations had not continued with online events considering their cost effectiveness and the potential for reaching a larger audience. However, he recognized the importance of in-person connections and networking that physical events provide.

Successful Adaptation to the Changing Landscape of the Membership Sector

The ongoing digital transformation requires membership organizations to adapt and evolve in order to meet the changing needs and expectations of their members. Successful adaptation depends upon an organization’s ability to leverage digital technologies to enhance their service offerings and improve member engagement. It is essential that organizations embrace this transition as an opportunity for growth and improvement rather than seeing it as a threatening challenge. The Membership World podcast episode with Alex Skinner highlighted the importance of organizational culture in adaptation. Alex emphasized that associations that promptly accepted and embraced change during the pandemic fared better than their more reticent counterparts. This swift responsiveness allowed them to implement necessary technological changes effectively. However, Alex noted that the rush to digitize also led to some hasty decisions, which now necessitate reconsideration to ensure seamless integration of different systems and technologies.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)