Author: Gordon Glenister

GREENLAND’S TOP INFLUENCER SHARES HER STORY FT. QUPANUK OLSEN

In this episode we interview Qupanuk Olsen, Greenland’s biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander’s eat, to the weather, the way of life and so much more – Her links are below:-

Qupanuk Olsen’s Socials: TikTok | Facebook | Instagram | YouTube

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How Will ChatGPT Affect Creator Jobs

ChatGPT

How Will ChatGPT Affect Creator Jobs

As a large language model, ChatGPT has the potential to revolutionize the way we interact with technology. While there are many potential benefits to using a language model like ChatGPT, there are also concerns about the impact it could have on creators and their jobs.

One of the biggest concerns is that ChatGPT could replace human creators in certain industries. For example, ChatGPT could be used to create written content such as articles, product descriptions, and social media posts. This could potentially eliminate the need for human writers, who may find it difficult to compete with a machine that can generate content at lightning speed.

Another concern is that ChatGPT could lead to a decline in the quality of content. While ChatGPT is capable of generating text that is coherent and grammatically correct, it may lack the creativity and nuance that human creators bring to their work. This could result in a homogenization of content, where everything starts to sound the same.

Despite these concerns, there are also potential benefits to using ChatGPT in the creator industry. For one, ChatGPT could free up time for creators to focus on more high-level tasks, such as strategy and ideation. Additionally, ChatGPT could be used to augment human creativity, rather than replace it. For example, a writer could use ChatGPT to generate ideas for a story, and then use their own creative abilities to flesh out the details.

Ultimately, the impact of ChatGPT on creator jobs will depend on how it is implemented and used. If it is used to supplement human creativity, it could lead to more innovative and engaging content. However, if it is used to replace human creators entirely, it could have a negative impact on the industry as a whole.

It is important for creators to stay informed about the latest developments in technology and to be adaptable to change. While ChatGPT may pose a threat to certain jobs, it could also create new opportunities and possibilities for creators who are willing to embrace it. By staying ahead of the curve and learning how to work alongside technology, creators can ensure that they remain relevant and valuable in the ever-changing landscape of the creator industry.

If you’d like to talk about how to build or develop your influencer marketing strategy or how to connect with the right influencer marketing agency for your brand, get in touch. I’d love to chat.

Gordon Glenister is the author of a new book, Influencer Marketing Strategy. Learn:

  • How To Build An Influencer Strategy
  • What Makes A Great Influencer
  • About The Rise Of Clubhouse And Tik Tok
  • About Future Digital Trends For Connecting With A Digital Customer

Order your copy at:Gordon Glenister | Membership and Merchandise Specialist London

Find out more at: https://gordonglenister.com/book

LIVESTREAMING IS THE FUTURE – AND WHO IS THE LIPSTICK KING?

Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who is disrupting the world of Web3, E-Commerce Live Streaming, Influencer marketing and TikTok Matrix. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebrities, including Steve Aoki, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype, is a ‘one-stop shop’ for global brand marketing, utilising the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.

Website | Instagram | LinkedIn

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DATA STILL RULES IN THE INFLUENCER SPACE FT. NISARG SHAH

Nisarg Shah is the Co-Founder & CEO of Affable.ai. Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with marketers helping them to use the data and insights to plan and measure their influencer marketing strategy. Affable is backed by Prime Venture Partners, Decacorn Capital, SG Innovate, and Entrepreneur First. In this episode we talk about how data still rules the influencer space and how its making it even more attractive for brands to invest in

Affable | Newsletter | LinkedIn | Twitter

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WHY GIFTING TO INFLUENCERS IS THE WAY TO GO FT. ZAK STAHLSMITH

Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers.

Follow Zak on LinkedIn

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HOW JÄGERMEISTER WORKS WITH INFLUENCERS FT. CHRISTIAN STINDT

Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in Europe including Spain, Italy, The Netherlands, Turkey and more in commercial and marketing roles. Chris mentions collaborations with 474 and influencer agency Raptor

You can follow Christian on LinkedIn

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FROM CREATOR TO RUNNING AN AWARD WINNING AGENCY FT. BECKII FLINT

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A ‘veteran’ Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in the Spring of 2019. In 2021 she was recognised as one of Forbes ’30 Under 30′. Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). She regularly contributes fascinating industry insights on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence to an inquiry into influencer marketing in 2017, and gave evidence to the Department for Media, Culture, and Sport (DCMS) inquiry into influencer culture in 2021.

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LIVE STREAM VIDEO TECHNIQUES FT. MICHAEL FORREST

Michael Forrest is a creator from London, UK. He runs Squares TV, a destination where you can find his Apps, technical help and inspiration for indie live video producers. In this episode we discuss video production – how to avoid a lengthy edit process and ‘perform’ videos live, whilst maintaining a certain level of production value. We also discuss the differences between solo live production vs the complexity of more traditional media. For more information see https://squares.tv

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