In this episode Gordon Glenister, interviews Andy Burman the CEO of the BDA, the association for dietitians. Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers, which in turn saw their membership grow.
The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged and communicating to them on a regular basis and how that helps drive greater engagement.
Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did!