In this episode James Thorne CEO of the Institute of Quarrying is joined by head of membership and marketing Sarah Fry, to talk about how the introduction of an app has made a huge difference in member engagement.
Whilst it was always part of a longterm strategy to encourage members to use the app, Sarah commented on their goals have been reached in their first phase. As more content is shared on the app, so adoption is growing.
Find out how they did it.
This show is kindly sponsored by RD mobile – www.rdmobile.com