Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, and keep your members happy? Regular, thoughtful, and personal engagement.
Promotional products are an often understated but very powerful advertising medium. So often buyers consider promo merch as a last minute purchase, in fact still over 80% of promotional merchandise is ordered and delivered within 10 working days, yet the average person keeps an item they value on average for up to 3 years. If you compare that with other advertising media and ask yourself how many TV, radio ads, billboard posters can you remember?