S3-EP2: WORKING WITH INFLUENCERS HELPED EA GAMES GET HALF A MILLION TO A NEW GAME REVEAL

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they’re also proud winners of the Streamy’s Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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S3-EP1: PITCH INFLUENCE WINNER AND COFFEE VLOGGER QUANTUMCAZA SHARES HIS STORY

Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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S2-EP21: WHAT’S IT LIKE TO RUN AN INFLUENCER TALENT AGENCY

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it’s like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning him as a Dad in the fitness space creating a whole new audience for him. Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does.

@dannylowney

www.sixteenth.co

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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S2-EP17: IN CONVERSATION WITH KARYN SPENCER, CMO OF GLOBAL INFLUENCER AGENCY WHALAR

Influence- the global podcast shining a spotlight on influencer marketing Gordon Glenister the host guest

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to Ashton Kutcher and has worked with Celebrities like ’50 Cent’ and Tyra Banks as well as being behind the first ever influencer agency founded by P-Diddy, Ari Emanuel and Oliver Luckett.

@karynspencer
@thebcma

Produced by Neil Whiteside at freedom:ONE

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S2-EP16: HAEM ROY – PRESIDENT OF BCMA CANADA TALKS ABOUT BRANDED CONTENT AND INFLUENCER MARKETING IN CANADA

Influence- global podcast with Gordon Glenister and Haem Roy President of BCMA Canada

In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting influencer marketing and branded content. Haem is a storyteller and a global Creative Strategist, Omni-channel Marketer and Branded content expert. A speaker and panelist, she co-hosts the BCMA Canada Candid chats and actively advocates for diversity and inclusion. She started by telling me a little about her personal story.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S2-EP15: THE GROWTH IN CONSUMER AMBASSADOR PROGRAMMES FT. PAUL ARCHER

Influence- global podcast with Gordon Glenister and Paul Archer

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity endorsers.

@paularcher
@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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S2-EP14: WHAT DOES IT COST TO HIRE AN INFLUENCER

Influence-global podcast with Gordon Glenister and Mark Dandy

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an influencer campaign. Whether it’s on Instagram or YouTube, you need to look at influencer engagement rates, content quality, values match and so much more. As someone who negotiates with influencers on a daily basis, we hear from the expert on what it takes to get it right.

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)