Gain insights into membership bodies and associations through the Membership World Podcast hosted by Gordon Glenister.
In this episode we get expert insight into the use of Influencers with high profile & luxury brands.
We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.
Hosted by Gordon Glenister, Global Head of Influencer Marketing, BCMA
Produced by Neil Whiteside at freedom:ONE
Over the next few episodes we’ll be meeting some of the major players in the Influencer Marketing world, starting with Tom Augenthaler. Amongst other things, Tom founded www.theInfluencemarketer.com to share his ideas and knowledge.
Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA
Produced by Neil Whiteside at freedom:ONE
In this episode, host Gordon Glenister meets three BCMA Influence members – Author & speaker Tene Edwards; motivational influencer and member of the BCMA’s Council of Influencers Adam Cam; and legal guru Rupa Shah
Produced by Neil Whiteside at freedom:ONE
In this episode of ‘Influence’ we look at the role of the influencer in the luxury brands sector.
Host Gordon Glenister talks to Stephen Farrell, Associate Director, Influencer Relations at leading agency Ketchum, and Jenny Tsai, Founder & CEO of influencer platform Wearisma
Produced by Neil Whiteside, FreedomOne
In partnership with the Branded Content Marketing Association (BCMA)
www.thebcma.info
With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.
Produced by Neil Whiteside at freedom:ONE
In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.
Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA
Produced by Neil Whiteside at freedom:ONE
In this episode we’ll be looking at how talent works with brands.
Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.
Produced by Neil Whiteside at freedom:ONE
In the latest episode of ‘Influence’ host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.
Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and ‘The Oprah of LinkedIn’ – Goldie Chan.
Produced for The BCMA by Neil Whiteside @ Freedom:ONE
In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.
Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.
Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA (www.thebcma.info), the new association supporting Influencers
Produced by Neil Whiteside at Freedom:ONE
In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.
Presented by Gordon Glenister.
Produced by Neil Whiteside at Freedom:ONE