Category: Influencer Marketing Podcast

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an influencer campaign. Whether it’s on Instagram or YouTube, you need to look at influencer engagement rates, content quality, values match and so much more. As someone who negotiates with influencers on a daily basis, we hear from the expert on what it takes to get it right.

@gordonglenister

Produced by Neil Whiteside at freedom:ONE

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We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the fact there is a vast array of insights available currently, but the ‘thought leaders’ and ‘change makers’ that are winning, are those that are helping their clients make sense of it. Will technology help thought leaders develop more of their personal brand?

@warrencass
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

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2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos. Charlie talks about how more outdoor and adventure brands have approached him and one of the projects involved canoeing the length of the Thames. One of the campaigns Visit Britain ran in September involved a diverse micro influencer group and not just from travel but from other niches like lifestyle and fashion with some really great results.

@the.travel.project
@visitbritain
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it ‘blew-up’ to over 24m views. Now a full-time creator she works with a number of top brands. Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.

@shericebanton
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find out more about what they did.

@gordonglenister
@brave_bison_io

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.

Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.

View-time and livestream is considerably up year-on-year and engagement is also ‘way up’ says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.

@gordonglenister
@kampheyapproved
https://influenceweekly.co

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.

@gordonglenister
https://www.beazley.com

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.

@gordonglenister
@openinfluence

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance and value of creative content in the marketing mix.

@gordonglenister
@takumihq
@saadowsefiroth

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it takes to be a great success.

@gordonglenister
@foodietribe

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)