Category: Influencer Marketing Podcast

Dave Perry is the CEO of a new e-commerce partnership network that over 30K Shopify brands have joined, providing over 320M visitors a month. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. “The goal is to keep users on your store adding all the things they need directly into your cart. Carro provides all the other products they want that you don’t currently sell.” says Perry. Before Carro, Sony PlayStation acquired Perry’s last company Gaikai to establish leadership in the future of streaming video games from the Cloud. This service is called PlayStation Now. Prior to this, Perry was the Co-Founder & Chief Creative Officer of Acclaim Entertainment, helping introduce ‘free-to-play’ gaming to the western markets. Disney acquired Acclaim. Before that, Perry founded the game development company Shiny Entertainment based in Laguna Beach, CA. Shiny was first acquired by Interplay to capture the rights to Earthworm Jim, then again by Atari, to obtain the rights to the games based on Warner’s Matrix movies. After 39 years in the business, Perry remains one of the best-known video game industry veterans, with multiple #1 hits and the Develop – Development Legend award.

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P.J. Leimgruber is a serial entrepreneur, investor, and lecturer at the University of Southern California. He has built and scaled multiple venture-backed businesses and currently leads Clash as Co-Founder and CEO. In this episode we talk about the different ways creators can make money out of their content and not just rely on brand partnerships but memberships, donations and developing a fan base. Outside of work, he is a father, music aficionado, and DJ.

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Marc Jarrett is a professional networker and currently manages over 200 WhatsApp groups. But he started his career in the financial industry – he was a banker and futures broker. Marc has also spent a lot of time in the telecoms sector. He acts now as a business matchmaker. He connects his members with each other through relevant opportunities. Business boils down to people and trust, he says – building human connections first then, building business is second. The audience is global. He knows all of his ‘tribe’ that are all professionally vetted. He doesn’t want any ‘bad actors’ in there. One of his members was looking for a bodyguard in South Africa, Marc flipped the enquiry to his personal protection group and within a day – someone was hired to fulfil the role. Listen to more of what Marc has to say about this fascinating network.

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Shannon Walker is the founder of agency Social Disruption and is a passionate and multi-disciplined communications specialist. She has worked with major brands like Liberty London, where she launched their Influencer Marketing department as well as luxury fragrance brands such as Cartier, Bvlgari, Jimmy Choo, Elie Saab, Alaïa and Issey Miyake. Shannon has enjoyed a seven-year career at the forefront of disruptive Digital PR strategies that have achieved triple percentage YOY revenue growth and increased brand rankings for B2C businesses. Wanting to create more purpose through her profession, Shannon’s mission is to help drive industry change around diversity and meaningful communications to reinforce positive and uplifting online environments. In this episode we talked about the disparity of pay for some creators of colour and what we can do as an industry to resolve it. We also discuss brands like Nike that are leading the way in inclusion and others that have embraced stamping out racism as part of their marketing campaigns.

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Qianna is an impressive passionate supporter of creators and is the founder of the American Influencer Council. She talks about the importance of setting standards and supporting creators in their journey with the mentor programme. A lot of creators that start out have no real business acumen and need particular help with financial and legal advice. They have become small businesses. She talks about the trends that will face the industry and her passion for virtual headsets.

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Anisa a very successful content creator mostly on Instagram and Tiktok focusing entirely on hair content. She shares tips tricks and ideas on styling and what products are best suited to different types of hair and has a highly engaged audience. She gets loads of feedback from her followers about how products have worked for them and even sometimes when it hasn’t worked. This feedback is hugely valuable for brands. She has even launched a new range with Juliet Angus from Ladies of London. https://www.shopltk.com/explore/anisasojka #LTKeurope #ShopLTK

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Josie is one of the ‘old-timers’ of the influencer industry having started her online journey over 10 years ago – it all started when she was working in the marketing department of Mulberry. She was also studying at university and her lecturer asked if she could help some of the younger students and explain her job. She was asked over and over again the same questions so she decided to put it on the internet – her blog was born – Fashion Mumbler – she is an avid mumbler she says. She started on Twitter then moved to creating her own YouTube Channel. Josie also got involved in the pop-up shop event hosted by LTK in London last year and she shares her experiences of this. Consumers are so time poor and if they can find someone that is able to help them make the right choices then why wouldnt they do that. And if you find an influencers’ style you resonate with then it makes it so easy for you. 99% of people follow influencers because they like the person as a whole. https://www.shopltk.com/explore/josieldn #LTKeurope #ShopLTK

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Edinburgh based influencer Louisa Hatt sees her role as educating her audience. We build a level of trust with our audience and thats why more consumers come to us for advice. My following isn’t particularly huge but I do have a high level of engagement. I will only will promote and share pieces I feel strongly about. Its a more efficient way to shop – you love what they wear and believe what they say. She talks about humanising the brand. She has worked with @farfetch and more recently @netaporter. Now she has worked with the brand for more than 5 times and as time has passed – there tends not to be a brief it’s more about doing your own thing and it always goes down a storm with followers. Louisa also will often go and find ideal clothes for her followers, if she has posted a question on one of her posts. This has worked really well she says. She trawls the internet to find items she likes and would buy and brings this to her audience.and they really appreciate that with lots of positive comments. It’s almost a diluted version of a styling service. Louisa also talks about how she worked with an English heritage brand and some of the comments were amazing, like I wouldnt have even thought about buying this brand if it wasn’t for you. Some of her diverse followers said I had never seen myself in this brand and its really great to see you here. https://www.shopltk.com/explore/louisahatt #LTKeurope #ShopLTK

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Mollie Campsie talks about selling online as a creator. People say I am quite seamless in the way I sell she says. Not everyone is a size 6 or size 8, and if they are a larger size they don’t know where to shop. A lot of people say I am quite refreshing – it’s not all glitzy – I love solving those little problems in my life – comfort can takeover from style. Mollie talks about the value of the ‘feedback loop’ on social media being like no other – she gets qualitative feedback form her audience. There are discussions on her posts and YouTube channel. She also gets this on the LTK – the analytics are so granular – what really does work and what doesn’t. She talks about why some campaigns can be a ‘bit messy’ with so many discounts 50% off here, there is only a small amount of space we have on their feed.. What would convert me would covert other people she says. Old fashioned features and benefits can work well too and as an ex-telesales operator Mollie brings back some of those experiences. A fascinating conversation #LTKeurope #ShopLTK https://www.shopltk.com/explore/molliecampsie

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Fashion and lifesytle content creator Nadia Anya shares her experiences of why influencers are the new retailers and talks about how she styles products and why consumers are turning to influencers they resonate with. Nadia promotes timeless and classic fashion but has also ventured into content and beauty, skincare and lifestyle. Nadia has been on the LTK shopping platform for over 5-years and her audience are used to visiting her shop. Content creators like Nadia have been able to curate styles and products they like and made it so much easier for people to shop. It can be overwhelming to go into some shops because there is so much to chose from, we have narrowed it down for them she says. Nadia talks about the experience when LTK brought the creators together in an Oxford Street pop-up event where they were able to meet their fans. She said to see giant posters of us in the shops helped create so much more awareness. https://www.shopltk.com/explore/nadiaanya__ #ShopLTK #LTKeurope

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