Influencer Speaker

Influencer Speaker

Influencer Speaker

Looking for an Influencer Speaker? Here’s Why Gordon Glenister is Your Best Choice

Finding the right influencer speaker for your event can make all the difference. Whether you’re hosting a marketing summit, corporate gathering, or industry conference, you need someone who can captivate your audience while delivering valuable, actionable insights. If you’re searching for the perfect speaker, look no further than Gordon Glenister.

Why Choose Gordon Glenister as Your Influencer Speaker?

Gordon Glenister isn’t just a speaker—he is a leading authority in influencer marketing, a global podcast host, and an influencer himself. His dynamic presence, deep industry knowledge, and ability to engage audiences make him the ideal choice for your next event. Here’s why:

1. A Thought Leader in Influencer Marketing

Gordon Glenister is an influencer marketing expert with years of experience working with brands, agencies, and content creators. As the author of "Influencer Marketing Strategy", he has a profound understanding of the industry and regularly advises businesses on the latest trends and best practices.

2. Host of the Global Influence Podcast

One of the most distinguishing factors of Gordon Glenister is his Global Influence Podcast, where he interviews top influencers, industry leaders, and marketing professionals. His podcast reaches thousands of listeners worldwide, positioning him as a go-to expert in the field of influence and personal branding.

3. Access to Over 100 Million Influencers

Through his cutting-edge tech solution, Gordon has direct access to over 100 million influencers across different platforms and industries. This gives him unique insights into influencer trends, campaign successes, and the power of influence across various sectors. If you want a speaker with unparalleled industry access and knowledge, Gordon is your best bet.

4. VIP Executive Influence Program

Beyond just speaking, Gordon runs an exclusive VIP Executive Influence Program designed to help leaders become key persons of influence in their respective industries. His expertise in building personal brands and establishing thought leadership makes him an ideal guide for executives looking to expand their reach and credibility.

5. A Proven Track Record with Over 300 Events

Gordon has spoken at over 300 events in the past few years, wowing audiences with his energy, storytelling, and deep industry knowledge. He knows how to engage crowds, keep them excited, and leave them inspired with actionable strategies they can use to redefine their influence.

Topics Gordon Glenister Covers as an Influencer Speaker

Gordon delivers impactful keynote speeches on a range of topics, including:

How to Build and Monetize Your Personal Brand
The Future of Influencer Marketing and Emerging Trends
Leveraging Influence for Business Growth and Thought Leadership
How to Identify and Work with the Right Influencers
The Secrets Behind High-Impact Influencer Campaigns

Make Your Event Unforgettable with Gordon Glenister

If you’re looking for an influencer speaker who can truly inspire, educate, and energize your audience, Gordon Glenister is the speaker you need. His unmatched industry insights, global network, and personal experience as an influencer make him an exceptional choice for any event.

Don’t settle for an average speaker—choose Gordon Glenister, the influencer marketing expert who will leave your audience buzzing with excitement and armed with powerful strategies to amplify their influence.

Book Gordon Glenister today and take your event to the next level!

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Influencer Panellist

Influencer Panellist

Influencer Panellist

An Influencer Panellist – Why You Should Have Them in Your Conference Program

When planning a conference, having the right speakers and panellists can make all the difference. One of the best ways to ensure an engaging and insightful discussion is by including an influencer panellist in your program. Influencers bring a unique perspective, real-world experience, and an engaged following that can amplify your event's impact. Whether they specialize in B2B or B2C industries, influencers have built their reputations on trust, authority, and engagement—key attributes that make them exceptional panellists.

Why an Influencer Panellist is a Must-Have

Influencers come from all industry disciplines and age backgrounds, making them highly versatile additions to any conference. Whether you’re looking for an expert in technology, finance, fashion, or sustainability, there is an influencer who can provide valuable insights and trends relevant to your audience. Here’s why having an influencer panellist should be a priority for your event:

1. They Bring Industry Authority and Credibility

Influencers are often seen as trusted thought leaders within their niche. They have spent years cultivating credibility, sharing insights, and building a loyal audience. Their ability to influence decisions, shape trends, and provide real-world expertise makes them a valuable asset to any panel discussion.

2. They Create High Audience Engagement

An influencer panellist doesn’t just speak—they engage. They know how to communicate in a way that resonates with audiences, often simplifying complex topics into digestible insights. Their presence can spark lively discussions, audience participation, and increased social media interactions, making your conference more dynamic.

3. They Offer Fresh Perspectives and Trend Insights

Unlike traditional speakers, influencers are constantly in touch with their communities. They understand current market trends, audience pain points, and emerging innovations. Having an influencer on your panel means gaining real-time, data-backed insights into what’s happening in the industry.

Influencer Panellist

Why Gordon Glenister is the Ideal Influencer Panellist

If you’re looking for a seasoned influencer panellist, Gordon Glenister is a top choice. Gordon has appeared in hundreds of influencer panels, sharing his expertise on influencer marketing trends and best practices. As the founder of the Branded Content Marketing Association’s Influence Division, he has played a pivotal role in shaping the industry.

Gordon has co-written numerous reports on best practices and is best known for his award-winning book, Influencer Marketing Strategy. His Influence Global Podcast, now with over 160 episodes, is a leading source of industry insights, featuring top experts and influencers worldwide. His deep understanding of influencer strategies, combined with his ability to moderate discussions and challenge perspectives, makes him an excellent choice for any conference panel.

Enhance Your Conference with an Influencer Panellist

Whether you’re hosting a marketing summit, business conference, or industry expo, including an influencer panellist ensures your event remains relevant, engaging, and insightful. Influencers bring credibility, audience engagement, and up-to-the-minute industry knowledge, making them essential voices in today’s conference landscape.

With Gordon Glenister’s expertise and network, you can access top-tier influencers to elevate your event. From panel discussions to thought-provoking debates, he ensures that your audience leaves with actionable takeaways and a fresh perspective on influence.

Book Gordon Glenister or an Influencer Panellist Today

Want to make your conference unforgettable? Reach out to Gordon Glenister to secure an influencer panellist who will bring authority, insight, and audience engagement to your event. Don’t miss the opportunity to create a standout experience that attendees will talk about long after the event is over.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Keynote Influencer

Keynote Influencer

Keynote Influencer

Keynote Influencer – Why Every Conference Needs One

In today’s fast-paced digital world, having a keynote influencer at your conference is no longer just an option—it’s a necessity. Influencers are shaping industries, driving conversations, and engaging audiences in ways that traditional speakers often cannot. If you want to make your event truly memorable, including a keynote influencer in your program is one of the best decisions you can make.

Why a Keynote Influencer is Essential for Your Conference

A keynote influencer brings a unique energy and credibility to your conference. Unlike traditional speakers, influencers have built trust with their audiences over time. They know how to communicate effectively, tell compelling stories, and create an authentic connection with attendees. Here’s why every conference should feature a keynote influencer:

1. Increased Audience Engagement

Influencers are experts at engaging audiences. Whether through storytelling, personal insights, or interactive discussions, they know how to keep attendees captivated. Their social media presence also allows them to generate pre-event excitement, ensuring strong attendance and participation.

2. Industry Authority and Credibility

A well-known keynote influencer brings instant credibility to your event. Attendees are more likely to trust insights from someone they already follow and admire. This adds immense value to your program, making it a must-attend event for industry professionals.

3. Expanding Your Event’s Reach

One of the biggest advantages of having an influencer at your event is their ability to amplify your conference through their social media channels. Their posts, live streams, and engagement with attendees can significantly increase your event’s visibility and reach, attracting a wider audience.

Keynote Influencer

Gordon Glenister – The Ultimate Keynote Influencer

When it comes to choosing the right keynote influencer, Gordon Glenister is an ideal choice. As a leading authority in influencer marketing, a global podcast host, and an influencer himself, he knows how to inspire and educate audiences. Having spoken at over 300 events, Gordon has the expertise to deliver a compelling keynote that leaves attendees energized and motivated.

Beyond his own speaking prowess, Gordon has access to a vast network of influencers and industry leaders, meaning he can help bring the perfect speaker to your event. Whether you need a digital marketing expert, a personal branding specialist, or a thought leader in your industry, Gordon can connect you with the best.

A Renowned Moderator for Engaging Panel Discussions

In addition to being a fantastic keynote speaker, Gordon is also a renowned industry moderator. With a journalistic background, he has the ability to lead lively and insightful debates on stage. Whether he is guiding a panel discussion, challenging viewpoints, or ensuring an engaging Q&A session, his moderation skills add another layer of value to your event.

Make Your Conference Stand Out

If you want your conference to stand out and provide real value to attendees, including a keynote influencer is the way to go. Influencers bring credibility, energy, and extended reach, ensuring your event is talked about long after it ends.

With Gordon Glenister’s expertise, connections, and dynamic presentation skills, your conference is guaranteed to be a success. Whether as a keynote speaker, moderator, or influencer curator, he can help bring your conference to life.

Book Gordon Glenister Today

If you’re ready to take your conference to the next level, contact Gordon Glenister today. With his vast experience, industry authority, and network of influencers, he will help make your event truly unforgettable.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Influencer Marketing Speaker

Influencer Marketing Speaker

Influencer Marketing Speaker

Why Gordon Glenister is the Best Influencer Marketing Speaker for Your Conference

In the ever-evolving world of digital marketing, influencer marketing has become a game-changer. Brands are constantly looking for ways to leverage influencers to build awareness, drive engagement, and increase sales. As a conference organiser, finding the right influencer marketing speaker is crucial to delivering value to your audience. If you want a speaker who is knowledgeable, engaging, and insightful, Gordon Glenister is the perfect choice.

Why Choose Gordon Glenister as Your Influencer Marketing Speaker?

Gordon Glenister is a renowned thought leader in influencer marketing with years of experience working with brands, agencies, and influencers. His expertise covers everything from developing successful influencer strategies to navigating the latest trends in the digital landscape. Here’s why he stands out as the best option for your next conference:

1. Deep Industry Expertise & Proven Track Record

Gordon Glenister is not just another speaker—he is a respected authority in influencer marketing, with extensive experience consulting brands on best practices. As the author of "Influencer Marketing Strategy", he provides actionable insights backed by research and real-world case studies. His deep understanding of influencer marketing trends, challenges, and opportunities makes him a highly sought-after speaker at global conferences and industry events.

2. Engaging & Actionable Presentations

Many speakers can talk about influencer marketing, but few can captivate an audience like Gordon Glenister. His presentations are packed with real-world examples, practical takeaways, and interactive discussions. Whether addressing small business owners or Fortune 500 executives, he tailors his talks to ensure attendees leave with actionable strategies they can implement immediately.

3. Understanding of Both Brands and Influencers

Unlike many speakers who focus solely on brand strategies, Gordon understands the entire ecosystem—brands, influencers, agencies, and consumers. This unique perspective allows him to provide valuable insights into how all stakeholders can benefit from effective influencer partnerships. His ability to bridge the gap between businesses and content creators makes him a versatile and dynamic influencer marketing speaker.

Topics Gordon Glenister Covers as an Influencer Marketing Speaker

Gordon speaks on a variety of topics related to influencer marketing, including:

How to Build a Winning Influencer Marketing Strategy
The Future of Influencer Marketing: Trends to Watch
Measuring ROI in Influencer Campaigns
Brand-Influencer Relationships: Do’s and Don’ts
How to Avoid Common Pitfalls in Influencer Marketing

Influencer Marketing Speaker

Why Conference Organisers Trust Gordon Glenister

As a conference organiser, you want a speaker who will inspire, educate, and engage your audience. Gordon’s extensive experience in the industry, combined with his energetic speaking style, ensures that attendees stay engaged and leave feeling empowered. He has spoken at numerous industry events, and his sessions are always rated highly by attendees.

Book Gordon Glenister as Your Next Influencer Marketing Speaker

If you’re looking for a high-impact influencer marketing speaker who can deliver a powerful session filled with valuable insights, look no further than Gordon Glenister. Whether you’re hosting a corporate event, marketing summit, or industry conference, his expertise will elevate your event and provide attendees with the knowledge they need to succeed in the world of influencer marketing.

To book Gordon Glenister as a speaker for your next event, get in touch today and make your conference unforgettable!

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

What Benefits Should I Offer My Membership and Association Community? The Essential Checklist

What Benefits Should I Offer My Membership and Association Community?

What Benefits Should I Offer My Membership and Association Community? The Essential Checklist

Building and maintaining a successful membership community relies on one key principle: offering value. Members need to feel that their subscription or participation delivers tangible, meaningful benefits that enhance their personal or professional lives. To help you craft the perfect membership package, here is an essential checklist of benefits you should consider providing to your community. Each benefit can be tailored to your specific audience and their needs, ensuring maximum engagement and satisfaction.

1. Priority Booking (Seat Allocation)
Providing priority booking for events, workshops, or seminars ensures that your members feel valued and receive exclusive access. This is particularly valuable for communities that host high-demand events, where seats may be limited. Offering priority booking emphasizes exclusivity and makes your members feel special.


2. Newsletter and Magazine
Regular communication keeps your members informed and engaged. A well-curated newsletter and a high-quality magazine can provide industry insights, updates on upcoming events, and spotlight achievements within your community. These channels also allow you to highlight member success stories, strengthening the sense of belonging.


3. Supplier Discounts and Vouchers
One of the most appreciated benefits is access to discounts from suppliers and vouchers for key services. By negotiating exclusive deals for your members, you provide them with real savings, which can be a significant motivator for membership retention.


4. Employee Health Care and Well-being
For business-focused communities, offering access to employee healthcare schemes and wellness programs demonstrates a commitment to supporting members both professionally and personally. This is an increasingly popular benefit that adds real value to a membership package.


5. Specialised Helplines
Support is critical, and specialized helplines, such as those for HR, Export, and Health & Safety, can offer members expert advice when they need it most. These services are especially appealing to small businesses or professionals who may not have easy access to such expertise. Companies like Citation offer this service


6. Legal Advice
Legal guidance can be a costly but essential resource. Providing your members access to tailored legal advice, whether through consultations or resources, helps them navigate challenges and makes membership highly valuable.


7. Insurance Tailored to Your Sector
For members in specific industries, access to insurance that is uniquely tailored to their sector can be a huge draw. This benefit adds convenience, affordability, and peace of mind.


8. Room Hire at Association HQ
Access to physical space for meetings, events, or co-working can be a tangible and practical benefit. Offering discounted or free room hire at your association’s headquarters is a great way to bring members together and support their professional needs.


9. Member Referral Scheme
Encourage your members to bring others into the fold by offering rewards or discounts through a referral scheme. This not only grows your community but also creates a sense of shared ownership and loyalty among members.


10. Certification and Training
Providing opportunities for certification and training helps members stay ahead in their field and build their expertise. Whether through online courses, workshops, or industry-specific programs, these benefits enhance professional development.


11. Hosted Buyer Trips
For communities in industries like retail or manufacturing, hosted buyer trips can be an exciting benefit. These trips allow members to explore new suppliers, markets, or technologies while networking with peers.


12. Members Handbook
A members handbook serves as a go-to resource that outlines the benefits, opportunities, and expectations associated with your membership community. It’s a simple yet effective tool to reinforce the value of membership.


13. Special Interest Groups
Providing opportunities for members to join niche special interest groups within the community fosters deeper engagement. These groups enable members to connect over shared goals or challenges, creating meaningful and lasting connections.


14. Social Events and Networking
Social events are an excellent way to build camaraderie and strengthen community bonds. Whether formal dinners, casual meetups, or virtual happy hours, these gatherings give members a chance to relax and connect.


15. Awards and Recognition
Celebrating achievements within your community is a powerful way to foster loyalty and pride. Organizing awards programs or recognition events helps highlight members’ accomplishments while promoting your organization’s values.


16. Code of Practice
A clear and transparent code of practice helps establish trust within your community. By setting standards for professional conduct and operations, you create an environment of accountability and reliability.


17. Lunches and Roundtables
Exclusive lunches or roundtable discussions with industry leaders are a fantastic way to deliver value to your members. These intimate gatherings provide opportunities for learning, collaboration, and networking in a more personal setting.


18. Exhibitions and Bulk Purchasing Opportunities
Hosting exhibitions that offer member discounts or providing bulk purchasing options through partner suppliers can give members significant savings and exposure to new products or services.


19. Job Board and Mentoring Program
For professional communities, a job board tailored to your industry and a mentoring program can provide immense value. These services help members advance their careers and grow their networks within the community.


20. Airport Lounge Passes and Travel Benefits
Travel perks like airport lounge passes are highly attractive to members who frequently travel for work or conferences. These benefits enhance the overall membership experience by addressing practical needs.


21. Matchmaking Service
A matchmaking service that connects members with potential collaborators, partners, or clients can be a unique and impactful offering. By fostering these relationships, you position your community as a catalyst for growth.


22. Case Study Library and Certificates
A library of case studies provides members with actionable insights and best practices, while certificates of membership or participation reinforce credibility and pride in belonging to the community.


23. Marketing and PR Support
Offering members access to marketing and PR support can be a game-changer, especially for small businesses or entrepreneurs. By promoting their achievements or providing media resources, you help amplify their reach and success.


24. Window Stickers, Plaques, and Branding Materials
Physical items like window stickers or plaques that showcase membership are a great way for businesses to demonstrate credibility and affiliation. These items serve as visible markers of trust and professionalism.


25. Industry Benchmarking
Helping members understand how they measure up in their industry through benchmarking data or reports is a highly valued benefit. It provides actionable insights and helps them stay competitive.


Conclusion

The key to a successful membership community is ensuring that the benefits you offer align with the needs and aspirations of your members. By thoughtfully curating a mix of tangible and intangible perks from this checklist, you can create a membership package that not only attracts new members but also fosters loyalty and engagement over time.

One additional consideration is to create a membership benefits calculator, this can help prospective members understand

Remember, the ultimate goal is to deliver value that resonates with your community, ensuring that they feel supported, connected, and empowered every step of the way.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

How do I find a speaker on influencer marketing?

How do I find a speaker on influencer marketing?

Finding the right influencer marketing speaker can significantly enhance your event, providing valuable insights into the dynamic world of digital influence. One prominent figure in this field is Gordon Glenister, a renowned influencer marketing speaker with extensive experience. This Blog post guide you through the process of selecting an ideal speaker, highlighting the expertise of Gordon Glenister.

Understanding the Role of an Influencer Marketing Speaker

An influencer marketing speaker offers expertise on leveraging influencers to enhance brand visibility and engagement. They provide insights into current trends, strategies, and best practices, helping businesses navigate the complexities of influencer partnerships. Engaging such a speaker can offer your audience a deeper understanding of how to effectively implement influencer marketing strategies.

Why Choose Gordon Glenister as Your Influencer Marketing Speaker?

Gordon Glenister stands out as a leading influencer marketing speaker. With a wealth of experience, he has assisted numerous organizations in developing and refining their influencer marketing strategies. His expertise encompasses a broad spectrum of topics within the influencer marketing realm.

Gordon offers various speaking services, including:

• Keynote Speeches: Delivering 20 to 45-minute talks on diverse subjects related to influencer marketing.
• Virtual Workshops: Conducting one-hour sessions on the power of influencer marketing.
• Conference Hosting: Serving as a moderator for both online and in-person events.
• Podcast Hosting or Guest Appearances: Creating engaging podcast content as a host or guest.

His versatility and depth of knowledge make him a sought-after influencer marketing speaker for various events.

Steps to Finding the Right Influencer Marketing Speaker

1. Define Your Objectives: Determine what you aim to achieve by hosting an influencer marketing speaker. This could range from educating your audience about influencer strategies to inspiring them to implement new marketing tactics.
2. Research Potential Speakers: Look for speakers with a proven track record in influencer marketing. Consider their experience, areas of expertise, and previous speaking engagements.
3. Review Content and Testimonials: Examine the speaker's past presentations, articles, or books. Testimonials can provide insight into their effectiveness and audience engagement.
4. Assess Alignment with Your Audience: Ensure the speaker's style and content resonate with your audience's interests and level of understanding.
5. Engage in Preliminary Discussions: Reach out to discuss your event's goals and gauge the speaker's enthusiasm and fit for your event.

Gordon Glenister's Speaking Experience

Gordon has been a keynote speaker at numerous prestigious events in fact over 300, sharing his insights on influencer marketing and membership strategies. His engaging style and comprehensive knowledge make him a compelling choice for organizations seeking to deepen their understanding of influencer marketing.

Conclusion

Selecting the right influencer marketing speaker is crucial for the success of your event. Gordon Glenister's extensive experience and expertise make him a top choice for organizations aiming to explore the intricacies of influencer marketing. By following the steps outlined above, you can find a speaker who will provide valuable insights and inspire your audience to harness the power of influencer marketing.

For more information on Gordon Glenister's speaking services, visit his speaking page.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

Is the Over-50s Market an Untapped Goldmine for Brands?

Is the Over-50s Market an Untapped Goldmine for Brands?

Is the over-50s an untapped market for brands? This vast audience represents a demographic with more than half the spending power in the UK population, yet it remains largely overlooked by marketing campaigns. While marketers often target younger age demographics like Millennials and Gen Z, older consumers—especially older women—are an ageing audience with immense potential. Marketing efforts focusing solely on age alone risk missing out on this high-value group.

Why the Over-50s Market Matters

1. Unparalleled Spending Power

Older consumers control more than half of global spending. In the UK, this age group is responsible for nearly 60% of all household expenditures. They’re not just spending on essential items—they’re splurging on new hobbies, luxury goods, health and wellness, and specific activities like travel. With more disposable income than younger generations, older demographics present a far more opportunity for brand owners looking to effectively market to a deeper level of consumers.

2. Loyalty and Brand Advocacy

Unlike young people, older generations tend to demonstrate enduring brand loyalty. When businesses understand consumers in this age range, they can enable brands to build meaningful relationships that last. Older people are not just customers; they become advocates for businesses they trust.

3. Growing Ageing Population

With people living longer and healthier lives, the ageing population continues to grow. By 2030, one in six individuals globally will be over the age of 60. In the UK, this demographic’s growth far outpaces other demographics, making it critical for marketers to take an active approach to reach this group.

Common Misconceptions About Marketing to Older Consumers

Many brands risk alienating older audiences due to persistent ageist stereotypes. The belief that older consumers are a homogeneous group, resistant to technology, or uninterested in trends is outdated.

Tech-savvy and Connected: Contrary to misconceptions, older people are highly engaged with technology. From using social media platforms to shopping online, they’re a digital-savvy audience. Instagram influencers like Lyn Slater (@iconaccidental) highlight how older generations embrace style and modern trends, making them ideal partners for fashion brands.

Dynamic Lifestyles: Ageing audience members are taking up new hobbies, exploring wellness trends, and investing in specific activities that improve their quality of life. Marketing campaigns that target purely biological age overlook these broader interests.

How Brands Can Tap Into the Over-50s Market

1. Challenge Ageist Stereotypes

Effective campaigns represent older people as vibrant and diverse. Fashion brands, for instance, can better respond to this audience by designing clothes that combine comfort with high style. Brands like Dove and L'Oréal have excelled by using older models to promote beauty beyond just age.

2. Leverage Digital Platforms

Older demographics are an active audience online. Collaborating with influencers such as Helen Ruth Elam (@baddiewinkle) or Grece Ghanem (@greceghanem) can enable brands to market directly to this group. These influencers demonstrate how wealth, style, and individuality transcend traditional age ranges.

3. Tailor Solutions for Specific Needs

Older equivalent generations have unique preferences:

• Fashion brands should focus on relevant designs that meet comfort and practicality requirements.
• Tech companies must design user-friendly products with clear instructions.
• Travel businesses can attract older consumers by offering accessible accommodations and curated experiences.

4. Highlight Values and Experiences

This group values sustainability, ethical practices, and authenticity. By understanding attitudes and reflecting these values in advertising, marketers can resonate with older consumers. Experiential marketing, such as hosting workshops or events, helps brands connect on a deeper level.

5. Use Data for Personalization

To effectively market to older people, businesses must leverage data to understand this demographic better. Personalizing campaigns based on spending habits, preferences, and interests can yield better ROI.

Brands Already Winning in the Over-50s Market

Some brands have recognized the potential of this ageing audience:

Nike: Their campaigns celebrate older athletes, proving physical activity transcends age.
Peloton: By emphasizing low-impact workouts and community, they’ve captured the interest of older customers.
Apple: Accessibility features and user-friendly designs make Apple’s products popular among older demographics.

The Risks of Ignoring the Over-50s

Ignoring older consumers is a risk brands can no longer afford. With more money to spend and an increasing presence across demographics, failing to address this audience can result in lost revenue and perpetuate ageist narratives.

Conclusion

It’s about time marketers took a more active approach to engage this audience. The over-50s market offers vast opportunities for brands to grow their customer base and improve their campaigns. By targeting specific activities, understanding attitudes, and leveraging data, brands can respond to the ageing population with relevant solutions. The question isn’t whether to target the over-50s; it’s how soon brands can start tapping into this lucrative market. As someone who is an influencer in this space I would be delighted to talk more on the subject and share my insights

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

The Best Strategies on How to Find Micro Influencers Effectively

What are Micro Influencers?

Definition of micro influencers

• Micro influencers are social media users with 1,000 to 100,000 followers who produce content in a specific niche and engage with their audience.

• They have a higher engagement rate compared to other types of influencers.

• Micro influencers are considered authorities in their field and produce relatable and valuable content.

Benefits of working with micro influencers

• Micro influencers have a higher engagement rate compared to other types of influencers.

• They are more accessible to startups and small brands.

• They produce relatable and valuable content.

• They have a niche audience that is interested in their content.

• They are cost-effective and can provide a high return on investment.

Examples of successful micro influencers

• Getting growth is a micro influencer with 35,000 followers who produces content in the fitness niche.

• Maija Silova is a micro influencer with 30.5k followers who produces content in the fashion and beauty niche.

Understanding Your Target Audience

Segmenting your target audience

• Identify specific audience demographics to find relevant influencers.

• Look for influencers whose followers align with your brand’s customer base.

• Segment your target audience to find relevant micro influencers.

Identifying your niche or industry

• Determine the specific niche or industry you want to target.

• Use relevant hashtags and topics to find micro influencers in your niche.

• Identify your niche audience to find the right micro influencers.

Researching your audience’s interests and preferences

• Research your audience’s interests and preferences to find relevant micro influencers.

• Use social media listening tools to understand your audience’s needs and concerns.

• Research your audience’s interests to find the perfect micro influencers.

Finding Micro Influencers

How to find micro influencers on social media

Using hashtags and topics on Instagram and TikTok

• Use Instagram’s search box to find relevant hashtags and influencers.

• Look for potential influencers in your fan base who post about your brand.

• Use TikTok’s search feature to find relevant hashtags and influencers.

Searching by location on YouTube

• Use YouTube’s search feature to find relevant keywords and influencers.

• Look for potential influencers who have a high engagement rate and audience size.

• Use YouTube’s location feature to find potential micro influencers in your area.

Leveraging influencer marketing platforms to find micro influencers

• Use influencer marketing platforms like Modash, Insense, and SocialiQ 2.0 to find micro influencers.

• These platforms provide a dashboard where you can fill out a campaign brief and search for influencers.

• Leverage influencer marketing platforms to find relevant micro influencers.

Referrals and word of mouth marketing

• Ask for referrals from other influencers or industry experts.

• Use word of mouth marketing to find micro influencers who are recommended by others.

• Ask your customers for recommendations to find micro influencers.

Evaluating and Partnering with Micro Influencers

Checking engagement metrics and profile quality

• Pay attention to influencers’ engagement metrics, such as average engagement rates.

• Look for influencers who have a strong follower base that interacts with their content regularly.

• Check influencers’ profile quality, including the type of content they post.

Analyzing content and previous brand collaborations

• Examine the type of content influencers produce to ensure it aligns with your brand.

• Look for influencers who have creative freedom in content creation.

• Review influencers’ past collaborations to gauge their effectiveness and professionalism.

Assessing authenticity and relevance

• Check influencers’ authenticity and relevance to your brand.

• Look for influencers who are passionate about your niche.

• Assess influencers’ authenticity to ensure they align with your brand values.

Creating a brand ambassador program

• Build a brand ambassador program to attract micro influencers who genuinely love your products.

• Create a program that provides incentives for micro influencers to partner with your brand.

• Develop a brand ambassador program to find the right micro influencers.

Best Practices for Micro Influencer Marketing

Setting clear goals for your influencer marketing campaign

• Define what you aim to achieve with your influencer marketing efforts.

• Ensure your influencer marketing platforms and tools align with your campaign goals.

• Set clear goals for your influencer marketing campaign.

Choosing the right social media channel

• Select a social media channel that aligns with your target audience.

• Look for influencers who have a relevant audience and can become advocates for your brand.

• Choose the right social media channel for your influencer marketing campaign.

Conducting professional influencer outreach

• Maintain a professional and personalized approach when reaching out to potential influencers.

• Use influencer outreach strategies to connect with ideal creators.

• Conduct professional influencer outreach to find the right micro influencers.

Tracking campaign metrics and measuring success

• Consistently track your campaign metrics, such as engagement rates and follower growth.

• Use analytics tools to track the campaign’s ROI and adjust your strategy accordingly.

• Track campaign metrics to measure the success of your influencer marketing campaign.

Common Mistakes to Avoid

Focusing too much on follower count

• Don’t focus too much on follower count when evaluating micro influencers.

• Look for influencers who have a strong engagement rate and produce high-quality content.

• Avoid focusing too much on follower count.

Ignoring engagement metrics and content quality

• Don’t ignore engagement metrics and content quality when evaluating micro influencers.

• Look for influencers who have a strong follower base that interacts with their content regularly.

• Avoid ignoring engagement metrics and content quality.

Not clearly defining your target audience

• Clearly define your target audience to find relevant micro influencers.

• Identify your niche audience to find the right micro influencers.

• Avoid not clearly defining your target audience.

Measuring the Success of Your Micro Influencer Campaigns

Tracking engagement metrics and campaign ROI

• Track engagement metrics, such as likes, comments, and shares, to measure campaign success.

• Monitor the influencer’s content and ensure it aligns with your brand messaging.

• Use analytics tools to track the campaign’s ROI and adjust your strategy accordingly.

Monitoring brand awareness and reach

• Monitor brand awareness and reach to measure the success of your influencer marketing campaign.

• Track the number of people who have seen your brand’s content.

• Monitor brand awareness and reach.

Adjusting your strategy based on campaign performance

• Adjust your strategy based on campaign performance to optimize your influencer marketing efforts.

• Use data to inform your decision-making and adjust your strategy accordingly.

• Adjust your strategy based on campaign performance.

How Much to Pay a Micro Influencer

Factors to consider when determining payment

• Follower count is one factor to consider when determining influencer rates.

• Other factors such as niche, content quality, and engagement rate also impact influencer rates.

• Consider the influencer’s value to your brand when determining payment.

Industry standards for micro influencer rates

• Research industry benchmarks to determine fair payment rates for micro influencers.

• Negotiate rates based on the influencer’s value to your brand.

• Industry standards for micro influencer rates vary.

Negotiating payment terms and contracts

• Negotiate payment terms and contracts with micro influencers.

• Ensure contracts include clear terms and conditions.

• Negotiate payment terms and contracts.

The Future of Micro Influencer Marketing

Emerging trends and platforms

• Stay ahead of the competition by staying up-to-date with emerging trends and platforms.

• Leverage new platforms and tools to find and partner with micro influencers.

• Emerging trends and platforms are changing the influencer marketing landscape.

Staying ahead of the competition

• Stay ahead of the competition by continuously evaluating and improving your influencer marketing strategy.

• Use data to inform your decision-making and adjust your strategy accordingly.

• Stay ahead of the competition.

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

How to Become a Social Media Influencer: The Essential Guide to Success in 2025

Understanding the Role of a Social Media Influencer

Definition of a social media influencer

• A social media influencer is an individual who leverages social media platforms to influence their followers’ buying decisions and opinions.

• Influencers typically offer value on social media with quality content in the form of specialized knowledge, "edu-tainment", insight into a niche topic, or fostering relationships with an audience.

• Influencers can range from fashion influencers to people who post detailed how-to videos.

Types of social media influencers

• Macro influencers: have a large following and are often used for mass awareness campaigns.

• Micro influencers: have a smaller, but often more engaged audience, making them a great choice for brands looking to tap into hyper-niche communities.

• Nano influencers: have a highly engaged audience and are often used for niche marketing campaigns.

The Power of Influencer Marketing

What is influencer marketing?

• Influencer marketing is a growing trend that delivers ROI, with 50% of surveyed marketers planning to increase their investment in this strategy.

• Influencer marketing involves partnering with social media influencers to promote products or services to their followers.

Trends in influencer marketing for 2025

• The influencer marketing industry is expected to continue growing, with a projected worth of $24 billion by the end of 2024.

• TikTok is the most popular influencer marketing channel, followed by Instagram, YouTube, and Facebook.

Benefits of influencer marketing for brands

• Increased brand awareness and reach.

• Improved credibility and trust with target audiences.

• Higher conversion rates and sales.

Building Your Influencer Foundation

Choose a niche

• A niche is a highly specific market segment of consumers that an influencer can market to online.

• Identify your niche by reflecting on your passions, the content you most enjoy consuming, and the successful influencers you already follow.

Identify your target audience

• Conduct market research to understand your audience, including their interests, goals, and challenges.

• Use platform analytics to learn about your audience’s demographics, interests, and content preferences.

Develop your unique value proposition

• Think of your influencer brand like a personal brand, a coherent presentation of your personality, values, and passions.

• Create an aesthetic for your influencer brand, including colors, fonts, and a brand voice.

Creating Engaging Content on Social Media Platforms

Types of content to create (posts, reels, stories, etc.)

• Develop a content strategy that explores different facets of your category.

• Create a mix of promotional, educational, and entertaining content to engage your audience.

Creating a content calendar

• Set up a content creation calendar that determines the frequency and structure of your posts.

• Plan and schedule your content in advance to ensure consistency and efficiency.

Repurposing and upcycling content

• Repurpose your content to get the most out of your efforts.

• Upcycle your content to make it more engaging and relevant to your audience.

Growing Your Audience and Online Presence

Posting unique content regularly

• Post regular content on social media, remembering that it can take time to see tangible results from your content efforts.

• Consistently create content that resonates with your audience and search engines/social media algorithms.

Engaging with your audience

• Engage with your audience members to increase your “know, like, and trust” factor.

• Like, comment on, and repost content by your followers and fellow influencers in your niche.

Collaborating with other social media influencers

• Collaborate with other influencers in your niche to gain fans from their communities.

• Engage organically by asking influencers to share your content or featuring them in your content.

Monetizing Your Influence

Setting up income streams (sponsored posts, affiliate marketing, etc.)

• Consider brand sponsorships, affiliate marketing, selling merchandise, creating digital products, and hosting events or workshops.

• Set up a payment solution and determine your pricing.

Working with brands and negotiating partnerships

• Prepare for brand partnerships by making a list of the brands you’d like to collaborate with.

• Negotiate partnerships that align with your goals and values.

Disclosing sponsored content and following FTC guidelines

• Disclose sponsored content clearly and transparently.

• Follow FTC guidelines for sponsored content and influencer marketing.

Measuring Success and Refining Your Strategy

Tracking your performance using analytics tools

• Use analytics tools to track your performance and understand your audience.

• Monitor your engagement rates, follower growth, and website traffic.

Refining your content strategy based on data

• Refine your content strategy based on your analytics data.

• Adjust your content calendar and content types to optimize your performance.

Staying up-to-date with industry trends and best practices

• Stay up-to-date with the latest industry trends and best practices.

• Attend webinars, workshops, and conferences to learn from other influencers and industry experts.

Overcoming Challenges and Staying Motivated

Dealing with criticism and negative feedback

• Develop a thick skin and learn to handle criticism and negative feedback.

• Use criticism as an opportunity to learn and improve.

Managing your time and prioritizing tasks

• Manage your time effectively and prioritize your tasks.

• Use tools and apps to stay organized and focused.

Staying motivated and avoiding burnout

• Stay motivated by setting goals and celebrating your achievements.

• Avoid burnout by taking breaks and practicing self-care.

Conclusion

Recap of key takeaways

• Becoming a successful social media influencer takes time, effort, and dedication.

• Focus on building your personal brand, creating engaging content, and growing your audience.

Final tips for success as a social media influencer

• Stay authentic and true to your values.

• Engage with your audience and build relationships.

• Continuously learn and improve your skills.

Encouragement to start your influencer journey

• Start your influencer journey today and take the first step towards building your personal brand and growing your audience.

• Remember that success as a social media influencer takes time, effort, and dedication, but the rewards are worth it.

Follow me on Tiktok, Instagram and Youtube for regular tips and advice

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.

How to Sell Products on TikTok Shop: A Guide for Businesses and Creators

With TikTok Shop revolutionizing ecommerce, it’s no longer just a platform for entertainment but a place where businesses and creators can effectively sell products directly to their audience. TikTok’s shopping features make it easier than ever to convert engagement into sales. Whether you're an established ecommerce store or a small business, selling on TikTok can transform how you reach customers and drive sales.

In this guide, we’ll walk you through everything you need to know about using TikTok Shop to sell products, whether you're an individually owned business or a creator looking to monetize. Learn how to set up TikTok Shop, leverage TikTok ads, and optimize your content for sales.

What is TikTok Shop?

TikTok Shop is an integrated ecommerce feature within the TikTok app that allows users to discover and purchase products without leaving the app. TikTok launched this feature on Tiktok shop to bridge the gap between social media and shopping online. Customers can now purchase directly from shoppable content, live streams, and the shop tab on profiles.

This feature is powerful for brands, as it combines social commerce with entertainment, leading to higher engagement and conversion rates. If you're a business or creator, selling on TikTok has never been easier.

Why Should You Start Selling on TikTok Shop?

Here are the key reasons why TikTok Shop is the ultimate platform for businesses looking to sell products:

1. Massive Audience: TikTok has over 1 billion monthly active users. Its diverse audience, from Gen Z to millennials and beyond, offers immense reach for new brands and small businesses.

2. Viral Potential: The TikTok algorithm is designed to promote engaging content, even if you’re a new business. Products on TikTok can go viral, driving significant traffic to your shop.

3. High Engagement: TikTok has the highest engagement rates across major social platforms. Live shopping, shoppable videos, and interactive content help keep users connected to your brand.

4. Seamless Shopping: TikTok’s shopping tab makes it easy for customers to buy products directly from videos, live streams, and the shop tab on your profile, offering a frictionless shopping experience.

5. Accessibility for Small Businesses: Whether you're a large enterprise or an individually owned business, TikTok Shop provides affordable ways to grow your brand without hefty marketing costs.

How to Set Up TikTok Shop for Your Business

Setting up a TikTok Shop is straightforward, but it involves a few key steps to get started.

1. Create a TikTok Business Account

To access TikTok Shop, you first need a TikTok Business Account. If you’re using a TikTok account, here’s how to switch:

- Open the TikTok app and go to your profile.

- Tap on the menu in the top right corner, then navigate to “Manage Account.”

- Choose TikTok Business Account, selecting a category that fits your business type.

Having a TikTok Business Account allows you to access insights, analytics, and TikTok's ecommerce features.

2. Apply for TikTok Shop

To start selling on TikTok, apply through TikTok’s Seller Center:

- Sign up with your TikTok Business Account.

- Provide required documents, such as a business license, national ID, or driver's license.

- Once verified, you'll have access to your TikTok storefront.

3. Add Your Products to TikTok Shop

Now that your TikTok Shop is set up, it’s time to list your products:

- Go to the Seller Center and upload your product catalog.

- Upload images of your products and write detailed product descriptions using relevant keywords.

- Set pricing and inventory details.

Ensure that your product listings are optimized for searchability by using keywords in your product titles and descriptions, including phrases like “buy products directly” and “promote your products.”

4. Integrate TikTok with Other Platforms

If you have an existing ecommerce store, such as Shopify, you can easily integrate with TikTok using the TikTok Shopify App. This allows you to sync inventory and manage sales directly through your existing platform.

Best Practices for Selling on TikTok Shop

To make the most of TikTok Shop and increase your sales and selling on Tiktok shop, you’ll need a content strategy that aligns with TikTok’s viral nature. Here’s how you can optimize your content:

1. Leverage TikTok’s Shopping Features

TikTok Shop offers several ways to promote your products:

- Shoppable videos: You can tag products in your videos, turning them into shoppable content that allows users to buy with just a few taps.

- Live shopping ads: Host live shopping events where users can ask questions and purchase products in real-time.

- Product showcase tab: Use this feature on your profile to display all available products.

2. Collaborate with TikTok Creators

One of the best ways to increase visibility and trust is through TikTok creators. Partnering with influencers who align with your brand can boost your credibility and help you reach relevant audiences.
Use TikTok’s creator marketplace to find influencers, or manually reach out to those whose content fits your brand’s tone. Ensure that you’re working with creators who have engaged audiences, as this will help you drive sales.

3. Tap into TikTok Trends

Participating in TikTok trends is key to reaching a broader audience. Whether it’s through trending challenges or viral music, integrate your product into the content naturally.
Using popular hashtags and trending sounds will boost your product visibility on the TikTok app and can lead to significant traffic to your TikTok storefront.

4. User-Generated Content and Social Proof

Encourage your customers to share their experiences with your products. User-generated content (UGC) builds trust and provides social proof, leading to more conversions.
You can even incentivize users to create UGC by offering discounts, hosting giveaways, or featuring their content on your TikTok account.

Optimizing TikTok Shop for Conversions

To turn viewers into customers, your TikTok Shop needs to be optimized for conversions.

1. Enhance Your Product Listings

The first step to success in TikTok shopping is to create compelling product listings. Include:

- Product descriptions that clearly outline benefits.

- High-quality images and videos that capture attention.

- Relevant keywords to help users find your products on TikTok.

2. Use TikTok Shop Ads and TikTok Ads

To maximize reach, consider using TikTok ads such as:

- In-feed videos: These ads appear natively in users’ feeds and can include links to your shop.

- Live shopping ads: Promote your live shopping events and drive real-time sales.

These ads allow you to target potential customers based on interests, behavior, and location.

3. Leverage TikTok Analytics

Track your sales, views, and engagement metrics to improve performance. TikTok provides a robust analytics tool where you can monitor customer behavior and fine-tune your strategy to increase conversions.

TikTok Shop Success Stories: Inspiration for Your Business

Many small businesses that have an ecommerce store have seen impressive results with TikTok Shop. For example, beauty brands and fashion retailers have harnessed the power of live shopping and shoppable videos to boost sales dramatically.

One great example is a fashion retailer that used TikTok Shop ads and shoppable content to drive a 300% increase in sales within a month. By tapping into the viral nature of TikTok, they were able to convert viewers into paying customers.

Conclusion

Selling on TikTok Shop is a game-changer for businesses and creators alike. With its powerful social commerce tools, ecommerce store integration, and vast audience, TikTok Shop offers endless opportunities for those looking to grow their brand.

By creating engaging, shoppable content and leveraging TikTok’s viral trends, you can reach potential customers and significantly increase your sales. Whether you’re an individually owned business or a creator, it’s time to explore TikTok Shop and take your ecommerce strategy to the next level.

Start selling today on TikTok Shop, and unlock the potential of social media for your brand. Live shopping is the future for many small businesses but there are other benefits too so make sure you use the shopping feature properly. The best companies have become a tiktok shop partner too. Lets have a chat about building your brand on Tiktok shop now. Visit https://calendly.com/gordon-glenister/30min

About the Author:

Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.