Author: Gordon Glenister

INFLUENCER CAMPAIGN WITH 400% GROWTH IN VISITOR TRAFFIC FT. LUCY ROBERTSON

Lucy Robertson heads up the marketing team at SEEN Connects, a global creator and social agency connecting the right people to the right brands, including Nike, Panasonic, LVMH and eBay. A strategic thinker & experienced creative, Lucy loves nothing more than getting under the skin of a brand to understand how to deliver results. Lucy forged her career working for agencies such as Edelman and We Are Social where she was agency lead for brands such as Netflix, HP and LEGO. In this episide we talk about successful influencer campaigns not least of all one with retail brand Very which saw a 400% increase in Unique Visitors.

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Discrimination and harassment in the workplace is still happening

Unmasking Workplace Harassment: How to Protect and Empower Professionals - Amanda Hamilton

In a world where sexual harassment in the workforce persists, one woman takes a stand. But when the perpetrator holds power and influence, will justice prevail? Find out how victims are left feeling powerless and society's role in protecting them.

My special guest is Amanda Hamilton

Amanda Hamilton is the patron of the National Association of Licensed Paralegals and a respected figure in the legal sector. With a wealth of experience and expertise, Amanda has been instrumental in enhancing the status of paralegals and promoting their ability to offer legal services directly to consumers. Her dedication to ensuring access to justice at a reasonable cost has made her a champion for those seeking legal assistance. Amanda's insights on the topic of sexual harassment in the workforce bring a legal perspective to the discussion, shedding light on the challenges faced by victims and the need for accountability. Her extensive knowledge and passion for promoting equality make her a valuable guest on this episode of Membership World.

“We're not stepping on anybody's toes, we're just trying to assist consumers to gain access to justice at a reasonable cost.”
- Amanda Hamilton

In this episode, you will be able to:

  • Understand the pivotal role of paralegals in society and how their contributions impact the legal system.
  • Gain insights into the challenges faced by paralegals in the workforce, and learn strategies to overcome them.
  • Explore the importance of respect and protection for victims of sexual harassment in the workplace, and how organizations can create a safe environment.
  • Discover practical steps to prevent sexual harassment in the workplace, ensuring a respectful and inclusive culture.
  • Listen to real-life stories and experiences to deepen your understanding of sexual harassment in the workforce and foster empathy for victims.
  • Acquire valuable knowledge on the role of paralegals in addressing and preventing sexual harassment, and how they can advocate for victims.
  • Stay updated on the latest legal frameworks and regulations surrounding sexual harassment in the workforce, promoting compliance and accountability.
  • Develop a comprehensive understanding of the rights of victims and the legal obligations and responsibilities of organizations in addressing sexual harassment.
  • Access resources and tools to support efforts in preventing and addressing sexual harassment in the workplace, enhancing organizational compliance and employee well-being.
  • Gain practical strategies for creating a culture of respect and inclusion in the workplace, fostering a safe environment for all employees.

Challenges of Human Behavior

Understanding the complexity of human behavior, particularly in a professional space, is critical in addressing prevalent issues such as workplace discrimination and sexual harassment. These issues are not straightforward - rather, they are laden with intricate nuances that make it difficult to identify, report, or legally address them. With microaggressions and subtle forms of discrimination, it can be challenging to gather substantial evidence or prove a definitive pattern of behaviour, effectively hindering the process of seeking justice. During the podcast, Amanda Hamilton alluded to the uphill battle faced by victims of harassment and discrimination in the workplace. Referencing the challenges in gathering and presenting evidence, particularly when an incident doesn't fit a repetitive pattern, Hamilton highlighted the need for better systems to support victims in seeking justice. The conversation elucidates the reality of the situation – visible laws and regulations are not enough to combat invisible patterns of discriminatory behaviour.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Interview with Hon Ian Gooding-Edghill Minister of Tourism – Barbados set to expand in 2024

The Welcome Stamp set up during the Covid outbreak from Barbados has been so successful that the Barbados Government has extended the program. There has been tremendous interest from those wishing to work remotely from a tropical destination. Not only can you bring your family, but you can also use it to influence your friends to come too which also boosts our tourism numbers, says Hon Ian Gooding-Edghill, Ministry of Tourism and International Transport, Barbados.

Speaking at World Travel Market, the minister is keen to not only update the travel industry as to what’s happening in Barbados, but also to understand how Barbados is performing as a destination compared to other Caribbean islands. He commented that Virgin Airways has recently celebrated its 25th anniversary, and British Airways are planning a wonderful platinum anniversary celebration. Barbados carriers currently fly out of Manchester, Gatwick and Heathrow, so the Tourism Board is keen to strengthen other airline partnerships too.

The minister points out that they are not fully recovered from 2019 visitor arrivals, but he did share the spend has increased. The new Wyndham property has opened on the island with 417 rooms, giving thousands of extra room nights on an annual basis. They’re also other hotels under construction ready to open in 2026. And in relation to the MICE market, the Wyndham hotel is one of the largest conference facilities in the island.

GLOBAL RESTAURANTEUR TALKS ABOUT THE VALUE OF HUMAN CONNECTION FT. WILL GUIDARA

Will Guidara is an inspirational speaker, but he is famous for being a Michelin Star restauranteur and the author of best selling book Unreasonable Hospitality. In it he talks about why we should apply the skills we have learnt in hospitality to all sorts of businesses. A relentless pursuit of customer service, Will talks about how be bought a new role – the Dreamweavers into his business which transformed his business into an iconic brand. Now running a business called Thank-you, he is an international speaker and host of his annual conference aptly named Thank-you.

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PODCAST GUESTING STRATEGIES FT. JOSEF SCHINWALD

Josef Schinwald is a podcast guesting strategist and founder of the Podcast PR & Booking Agency Guest Experts On Air. Their mission is to book experts, thought leaders, solo-preneurs, authors, speakers, and brands on world-class podcasts. His talents in Public Relations, Media, and Marketing made him the Associate Publisher & Vice-president of a hemisphere newspaper in 16 countries, and a professor at three universities and got him interviews on more than 50 TV shows. He has worked with Wall Street Journal and New York Times’ #1 ranked bestsellers, thought leaders, and gurus in marketing, business, and spirituality.

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HOW TO MEASURE INFLUENCER CAMPAIGNS AND BRAND LIFT FT. ADAM ROSSOW

Adam is a co-founder of Group RFZ, a digital measurement firm focused on the influencer marketing space. Utilising brand lift research and other methodologies, he helps brands and agencies get past vanity metrics and understand exactly how their marketing programs are impacting the way consumers think, feel and act. Adam counts 20 years of working in market research, marketing and PR, including advising hundreds of clients on how to test, create and optimize their marketing and communications. Group RFZ was founded with a similar charge in mind – to give the marketing suite the tools and insights they need to be successful. Adam previously co-founded iModerate, an online research firm and, during the shift from offline to online, he helped agencies navigate this new landscape.

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THE TECH SECTOR IS RIFE WITH B2B INFLUENCERS SAYS SHELIA FLAVELL CBE, TECHUK PRESIDENT

Sheila Flavell CBE is President of techUK and has over 31 years experience in the global tech sector. She is a dynamic business leader who has a passion for enhancing diversity in the workplace and creating exciting careers for the next generation of digital talent. She played an integral role in FDM’s flotation on AIM in 2005 and was a key instigator of the management buy-out of the Group in 2010 and the subsequent listing onto the main FTSE Market in 2014. Sheila’s knowledge of the sector has been crucial in driving FDM’s global expansion programme, taking them into the FTSE250. She spearheads the ‘Global Women in Tech’ campaign and created FDM’s hugely successful Returners Programme. Sheila is President of TechUK and member of the Government’s Digital Skills Council. She has won numerous awards during her career for services to the tech industry and was recognised in the 2020 New Year’s Honours list with ‘Commander Of The Order Of The British Empire’ (CBE) for her services to gender equality in IT and the employment of graduates and returners.

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HOW TO MAKE GREAT PODCAST FT. BERNARD ACHAMPONG

Bernard creates content, initiatives and products that help organisations and people meet their diversity goals, grow their businesses, find and develop new talent and improve their processes. He has spent over 30 years in the culture and media sector, working for some of the world’s foremost media organisations, including the BBC and Premier Media Group, earning himself six Sony Radio Academy Awards and a prestigious Rose d’Or nomination. He is the founder of leading digital content brand Unedited – working with companies as diverse as Audible, Ford, Spotify and Havas London. Bernard is an astute and reliable mentor providing guidance, inspiration and strategies to allow those he works with to fulfil their potential. He guides future leaders to be more emotionally intelligent and self-aware – referring to these as superpowers. Bernard’s legacy is raising the next generation of young leaders – particularly those from minority backgrounds. One of his favourite sayings for young leaders is, “I don’t have to move out of my chair for you to have your seat.”

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HOW TO GROW YOUR INSTAGRAM AUDIENCE TO 1M VIEWS IN 90 DAYS

Do you want to MAKE AN IMPACT but you’re STRUGGLING to grow on social? Are you frustrated with endless content creation for NO RESULTS? Do you want to create a FULL TIME INCOME as a social media INFLUENCER? If that’s you, we’re here to CHANGE THAT. At Social Boom we’ve helped hundreds of coaches, creators and consultants like you grow with a proven step-by-step, ZERO GUESSWORK system to increase your following and client base FAST. We take literally anyone in ANY NICHE (that’s you) from tired out to trending FAST. We’ve done it for marketers, mindset coaches, music producers, personal trainers, martial artists, carpenters, photographers and much much more and we’re making new influencers every day. AND we deliver the HIGHEST ENERGY, IMPACT and ACTION TAKING workshops and live events you’ve ever seen! If you’re READY to be the AUTHORITY in your niche, teach your teams to DOMINATE social or bring FIRE to your next event, here’s how to get started.

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