Author: Gordon Glenister

S2-E11: HOW TO GET 24M VIEWS ON YOUR CHANNEL – TIK TOK STAR SHERICE BANTON

influence- global podcast with host Gordon Glenister and Sherice banton

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it ‘blew-up’ to over 24m views. Now a full-time creator she works with a number of top brands. Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.

@shericebanton
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

HOW TO CREATE ENGAGING PODCASTS FOR YOUR ASSOCIATION OR MEMBERSHIP BODY

Membership World podcast with Christina Moore

Podcast expert Christina Moore talks about the winning formula for a successful podcast.

From the tools you need, the length of a typical episode, how to monetise your show, how to market your podcast and which of the best presenters to follow… Christina has a wealth of experience; having previously worked at Apple and the BBC World Service.

She is also a judge at the Podcast Awards.

This show is kindly sponsored by RD mobile – www.rdmobile.com

EPISODE 05: HOW TO GROW YOUR MEMBERSHIP THROUGH EDUCATION AND ONLINE EVENTS

Gordon Glenister talks with Lee Davies, CEO of the Chartered Institue of Patent Attorneys on how to grow one’s membership through education and online events.

In this episode we hear about how a professional body has been able to keep its membership engaged through Covid by offering relevant content, chargeable webinars and events.

With online conferences making it easier to access global experts the value to the community has been greatly enhanced. Membership has been growing year on year with a retention rate of in excess of 97%.

This show is kindly sponsored by RD mobile – www.rdmobile.com

EPISODE 04: USING TECHNOLOGY IN THE MEMBERSHIP SECTOR

Gordon Glenister talks with Glenda Parker the CEO of leading NFP consultants Hart Square about.

In this episode we discuss the impact of technology in the membership space and why even in a Pandemic, lots of tech projects are still going ahead, as membership bodies want to get smarter and better connected to their members.

Gordon also talks about some of the highlights from the membership research conducted in the summer of 2020 about the impact of Covid-19 to the sector.

This show is kindly sponsored by RD mobile – www.rdmobile.com

EPISODE 03: GROWING MEMBERSHIP BY BECOMING THE CENTRAL PLACE FOR ADVICE

In this episode Gordon Glenister, interviews Andy Burman the CEO of the BDA, the association for dietitians. Faced with the challenges of the pandemic the BDA became a central point for advice around diet and particularly for diabetes sufferers, which in turn saw their membership grow.

The organisation saw an increase in its web traffic of close to 400%. The message here is about the importance of keeping your members engaged and communicating to them on a regular basis and how that helps drive greater engagement.

Their membership grew significantly over the period as a direct result of their communication strategy. Listen in to find out what they did!

This show is kindly sponsored by RD mobile – www.rdmobile.com

EPISODE 02: IN CONVERSATION WITH CEO PETER WARD

Gordon Glenister talks to Peter Ward the CEO of the UK Warehousing Association about how they managed through Covid-19 lockdown and how introducing one important benefit helped entice new members to join the organisation.

Peter also talks about working collaboratively with Government helped create a greater level of member engagement through a successful communication programme.

This show is kindly sponsored by RD mobile – www.rdmobile.com

EPISODE 01: VIRTUAL EVENTS FOR MEMBERSHIP ORGANISATIONS

In this episode Gordon Glenister talks to Debbie Hockham Executive Director of Memcom about their transformation from a physical event to an online one. In addition, CEO of the Meeting Design Institute Maarten Vaneste talks about how well run online meetings can do great things for membership organisations… but its about making sure you plan well, rehearse and practice with friends and family before tacking a global audience of hundreds or even thousands! Maarten shares his worldly knowledge in the sector.

This show is kindly sponsored by RD mobile – www.rdmobile.com

S2-E10: HOW TO TACKLE SENSITIVE SUBJECTS

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find out more about what they did.

@gordonglenister
@brave_bison_io

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S2-E9: INFLUENCER MARKETING TRENDS – IMPACT OF COVID-19

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.

Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.

View-time and livestream is considerably up year-on-year and engagement is also ‘way up’ says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.

@gordonglenister
@kampheyapproved
https://influenceweekly.co

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

S2-E7: HOW INFLUENCERS CAN PROTECT THEMSELVES

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.

@gordonglenister
https://www.beazley.com

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)