High Impact Influencer Marketing One Day Course
Who’s is the course for
- Sales, marketing and PR professionals looking to run influencer campaigns
- Marketing, PR agencies looking to expand and build an influencer department
- Entrepreneurs and business owners looking to build their business around an influencer strategy
- Students looking to supplement their courses
WHAT WILL YOU LEARN
Module 1: Introduction to Influencer Marketing
- Definition of influencer marketing
- Why influencer marketing is effective
- Key benefits and challenges of influencer marketing
Module 2: Identifying Your Target Audience and Goals
- Understanding your target audience
- Setting specific goals for the influencer marketing campaign
- Aligning influencer marketing with broader marketing objectives
Module 3: Finding and Selecting the Right Influencers
- Different types of influencers (mega, macro, micro, nano)
- Tools and platforms to discover relevant influencers
- Best practices for vetting and selecting influencers
Module 4: Crafting Effective Influencer Campaigns
- Developing compelling campaign ideas and themes
- Collaborating with influencers on content creation
- Ensuring ASA Guidelines and transparency of disclosure
Module 5: Building and Maintaining Relationships with Influencers
- Nurturing long-term partnerships
- Negotiating contracts and agreements
- Managing expectations and communication
Module 6: Measuring and Analyzing Campaign Performance
- Identifying relevant KPIs (Key Performance Indicators)
- Tracking and measuring the success of influencer campaigns
- Analyzing ROI (Return on Investment)
Module 7: Influencer Marketing and Social Media Platforms
- Platform-specific strategies (Instagram, YouTube, TikTok, etc.)
- Leveraging user-generated content (UGC)
- Dealing with potential platform algorithm changes
Module 8: Handling Challenges and Crisis Management
- Addressing negative influencer behavior
- Managing potential PR crises
- Maintaining brand reputation during influencer campaigns
Module 9: Legal and Ethical Considerations
- Legal guidelines and regulations for influencer marketing
- Ensuring authenticity and transparency in influencer partnerships
Module 10: Future Trends in Influencer Marketing
- Predictions for the future of influencer marketing
- Emerging technologies and innovations in the field
