WHY DO 84% OF LARGESCALE DIGITAL PROJECTS FAIL WITH MY GUEST NEJ GAKENYI

In todays episode we talk about why digital transformation projects sometimes fail and what needs to be done in all parts of the process. A lot of this is due to mindset and a desire to change.

We draw on examples in the association world where there are often multiple stakeholders involved. Nej talks more about the importance of Digital Evolution and why associations need to be constantly evolving in the digital landscape.

If you want to find out more about GRM Digital head over to the Membership World Solutions Centre or connect with Nej on Linkedin

This show is kindly sponsored by RD mobilewww.rdmobile.com

REPUTATION RESCUE: TRADE ASSOCIATION CEO SHARES CRISIS COMMUNICATIONS TIPS

Uncover the surprising journey of a trade association CEO navigating through industries fraught with challenges. From energy retail to payday lending, the CEO shares insights on managing reputational crises and building trust with stakeholders. But here's the twist – this CEO isn't the typical industry insider. Instead, they bring a unique skill set to the table, challenging norms and driving reform. How does this unconventional approach shape the association's reputation? And what can you learn from this CEO's experiences to enhance your association's standing? Stay tuned to unravel the unexpected strategies that redefine reputation management in the association world.

My special guest is Russell Hamblin Boone

As the CEO of the Civil Enforcement Association, Russell Hamblin Boone brings a wealth of experience in reputation management and stakeholder engagement within the association sector. With a proven track record in navigating complex industry challenges, Russell possesses a deep understanding of the intricacies involved in enhancing an organization's image and managing relationships with diverse stakeholders. His strategic approach to communication, public affairs, and lobbying has been instrumental in reshaping industry perceptions and addressing reputational issues. Russell's expertise in fostering trust and credibility, coupled with his ability to navigate crises effectively, makes him a valuable resource for association leaders seeking to bolster their organization's reputation and stakeholder relationships.

“I'm dealing with people who've had very little experience of the issue that they're dealing with, but they've got a very high opinion of it.”
- Hamblin Boone

In this episode, you will be able to:

  • Mastering Reputation Management: Harnessing Strategies for Association Leaders and CEOs to Enhance Industry Perception.
  • Navigating the Complexities: Overcoming Challenges Faced by Civil Enforcement Agents.
  • Empowering CEOs: Unveiling the Crucial Role of CEOs in Trade Associations.
  • Shaping Public Perception: Understanding the Impact of Public Opinion on Bailiffs.
  • Crisis Averted: Implementing Effective Strategies for Crisis Management in Organizations.

Building Strong Relationships

Establishing and maintaining robust relationships within the association's ecosystem form the foundation for effective reputation management. Trust within the association, credible relationships with members, policymakers, and external stakeholders are instrumental in handling crises proactively and reshaping public perceptions collaboratively. Building strong relationships not only fortifies the association's standing but also creates a network of support to navigate challenges and seize opportunities collectively.

Russell Hamblin Boone, based on his experience leading associations, underscores the significance of trust and credible relationships in managing the industry's reputation. By highlighting the need for unified messaging and strong member relationships, Boone articulates the pivotal role of relationships in shaping public opinion and responding effectively to crises. His insights emphasize that building strong relationships is not just about networking but about creating a foundation of trust and collaboration essential for effective reputation management within associations.

Importance of CEO's Skill Set

In the realm of association management, the CEO's skill set plays a pivotal role in steering the organization through challenges related to reputation management. A diverse set of skills encompassing effective communication, public affairs acumen, and strategic reputation management is essential for addressing industry hurdles proactively. Such skills enable CEOs to engage stakeholders, navigate media landscapes, and shape public perception to uphold the association's reputation.

Russell Hamblin Boone sheds light on the criticality of a CEO with a versatile skill set, drawing from his experience as the CEO of the Civil Enforcement Association. By emphasizing the need for a CEO who can handle reputation management, stakeholder engagement, and communication adeptly, he underscores the importance of having the right leadership to address industry issues effectively. Boone's insights underscore that a CEO's skill set directly impacts an association's ability to navigate crises, foster trust among members, and influence public opinion positively.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

SECURING DIGITAL TRUST IN THE EVOLVING MOBILE LANDSCAPE

If you're feeling overwhelmed by the challenges of collaborating effectively with multiple associations in the mobile industry, and struggling to achieve strategic growth, then you are not alone! The complexities of finding common ground and aligning diverse interests can often hinder progress and leave you feeling stuck in a cycle of inefficiency and missed opportunities.

My special guest is Dario Betti

Dario Betti, the Chief Executive Officer of the Mobile Ecosystem Forum (MEF), is a distinguished figure with over 20 years of experience in spearheading initiatives within the mobile phone industry. Betti's comprehensive knowledge of the mobile ecosystem, coupled with his strategic vision, has been pivotal in shaping MEF's influential role in addressing the multifaceted dynamics of the industry. Renowned for his expertise in mobile entertainment, consumer safeguarding, and fostering industry-wide collaboration, Betti has emerged as a prominent authority in the mobile sector. His unwavering commitment to nurturing sustainable and secure mobile ecosystems has significantly contributed to fostering strategic growth and industry-wide collaboration, cementing MEF's position as a trailblazer in driving impactful change within the mobile ecosystem.

“Cyber security needs to be a concerted ecosystem. It means people with different agendas sitting at the same table trying to work together.”
- Dario Betti

In this episode, you will be able to:

  • Explore the transformative impact of mobile ecosystem forums on industry collaboration and strategic growth.
  • Navigate the challenges within the mobile phone industry to strategize for future success.
  • Implement cutting-edge cybersecurity solutions to safeguard mobile technology and data.
  • Embrace the advancements in AI and 5G technology for strategic growth and innovation in the mobile industry.
  • Engage in strategic collaborations within mobile industry associations to drive collective growth and innovation.

Cybersecurity Challenges

In the interconnected mobile ecosystem, cybersecurity challenges loom large as the industry grapples with evolving threats and vulnerabilities. The rise of cyber attacks, ranging from phishing scams to AI-based threats, poses significant risks to businesses and consumers alike. Strengthening cybersecurity measures and fostering a culture of resilience are imperative to mitigate these threats and safeguard the integrity of mobile services and data.

Dario Betti's insights on cybersecurity challenges resonated deeply within the context of the mobile industry. By highlighting the collaborative efforts undertaken by MEF and industry stakeholders to combat cybersecurity threats, Dario underscored the proactive approach necessary to address these challenges effectively. The example of MEF's collaboration with UK finance and UK mobile to combat SMS phishing demonstrated the practical impact of unified industry initiatives in fortifying cybersecurity defenses. Through such strategic partnerships and information sharing, Dario showcased how collective action and coordinated responses play a crucial role in enhancing the cybersecurity posture of the mobile ecosystem.

His emphasis on leveraging AI tools for defensive measures against cyber threats reflected a forward-thinking approach to cybersecurity, aligning with industry best practices and innovative strategies to tackle emerging security risks effectively.

Impact of AI and 5G

In the rapidly evolving mobile industry, the integration of AI and 5G technologies stands as a pivotal point of discussion. The advancement of AI enhances the capabilities of mobile devices, leading to improved user experiences and innovative services. Concurrently, the implementation of 5G revolutionizes data connectivity, enabling faster speeds and lower latency, thus opening doors to new possibilities in mobile communication and services.

During the insightful conversation with Dario Betti, the CEO of Mobile Ecosystem Forum (MEF), the significance of AI and 5G became apparent. Dario elaborated on how these technologies are shaping the mobile landscape, emphasizing the transformative potential they offer. He referenced specific examples of how companies within the MEF ecosystem are leveraging AI and 5G to develop cutting-edge solutions and services, highlighting the practical implications of these technologies on the industry's growth and competitiveness.

By showcasing real-world applications and success stories, Dario underscored the vital role these advancements play in driving innovation and business success within the mobile ecosystem.

Collaboration in the Industry

Collaboration emerges as a central theme in driving innovation and resilience within the mobile industry. By fostering partnerships and alliances, industry players can harness collective expertise and resources to tackle common challenges and seize new opportunities. Cross-sector collaborations not only enhance operational efficiencies but also fuel creativity and promote knowledge-sharing, ultimately leading to industry-wide growth and advancement.

Dario Betti's advocacy for collaboration resonated strongly in the conversation with Gordon Glenister. By emphasizing the power of unity in addressing industry-wide challenges, Dario underscored the strategic importance of collaborative initiatives within the mobile ecosystem. Through real-world examples of successful collaborations, such as the industry-wide response to cybersecurity threats, Dario illustrated how shared goals and coordinated efforts can drive meaningful outcomes for all stakeholders.

His vision for MEF as a unifying force that prioritizes member value creation through strategic partnerships exemplified the transformative impact of collaborative approaches in propelling industry progress. Furthermore, Dario's encouragement of open dialogue and engagement with external partners highlighted the inclusive and forward-looking mindset necessary to foster a culture of collaboration and innovation within the mobile sector.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

ASSOCIATION EVENTS – MAKING THEM WORK BETTER WITH HEATHER LISHMAN – ASSOCIATION DIRECTOR FOR ABPCO

In this episode Heather Lishman, Director of the British Professional Conference Organisers, talks about the changing face of association events.

One of the most stressful jobs, the professional event organisers role has changed considerably over the years, with them having to grapple around event tech, sustainable events, tighter and tighter budgets and more demanding sponsors.

One of the areas we talk about is the growth in event legacy and Heather cites some great examples of what associations are doing.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

Discrimination and harassment in the workplace is still happening

Unmasking Workplace Harassment: How to Protect and Empower Professionals - Amanda Hamilton

In a world where sexual harassment in the workforce persists, one woman takes a stand. But when the perpetrator holds power and influence, will justice prevail? Find out how victims are left feeling powerless and society's role in protecting them.

My special guest is Amanda Hamilton

Amanda Hamilton is the patron of the National Association of Licensed Paralegals and a respected figure in the legal sector. With a wealth of experience and expertise, Amanda has been instrumental in enhancing the status of paralegals and promoting their ability to offer legal services directly to consumers. Her dedication to ensuring access to justice at a reasonable cost has made her a champion for those seeking legal assistance. Amanda's insights on the topic of sexual harassment in the workforce bring a legal perspective to the discussion, shedding light on the challenges faced by victims and the need for accountability. Her extensive knowledge and passion for promoting equality make her a valuable guest on this episode of Membership World.

“We're not stepping on anybody's toes, we're just trying to assist consumers to gain access to justice at a reasonable cost.”
- Amanda Hamilton

In this episode, you will be able to:

  • Understand the pivotal role of paralegals in society and how their contributions impact the legal system.
  • Gain insights into the challenges faced by paralegals in the workforce, and learn strategies to overcome them.
  • Explore the importance of respect and protection for victims of sexual harassment in the workplace, and how organizations can create a safe environment.
  • Discover practical steps to prevent sexual harassment in the workplace, ensuring a respectful and inclusive culture.
  • Listen to real-life stories and experiences to deepen your understanding of sexual harassment in the workforce and foster empathy for victims.
  • Acquire valuable knowledge on the role of paralegals in addressing and preventing sexual harassment, and how they can advocate for victims.
  • Stay updated on the latest legal frameworks and regulations surrounding sexual harassment in the workforce, promoting compliance and accountability.
  • Develop a comprehensive understanding of the rights of victims and the legal obligations and responsibilities of organizations in addressing sexual harassment.
  • Access resources and tools to support efforts in preventing and addressing sexual harassment in the workplace, enhancing organizational compliance and employee well-being.
  • Gain practical strategies for creating a culture of respect and inclusion in the workplace, fostering a safe environment for all employees.

Challenges of Human Behavior

Understanding the complexity of human behavior, particularly in a professional space, is critical in addressing prevalent issues such as workplace discrimination and sexual harassment. These issues are not straightforward - rather, they are laden with intricate nuances that make it difficult to identify, report, or legally address them. With microaggressions and subtle forms of discrimination, it can be challenging to gather substantial evidence or prove a definitive pattern of behaviour, effectively hindering the process of seeking justice. During the podcast, Amanda Hamilton alluded to the uphill battle faced by victims of harassment and discrimination in the workplace. Referencing the challenges in gathering and presenting evidence, particularly when an incident doesn't fit a repetitive pattern, Hamilton highlighted the need for better systems to support victims in seeking justice. The conversation elucidates the reality of the situation – visible laws and regulations are not enough to combat invisible patterns of discriminatory behaviour.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

SIMON GOLDIE – FINANCE & LEASING ASSOCIATION

Unleashing the Power of Advocacy: How Associations Can Drive Member Loyalty - Simon Goldie Reveals All

Do you want to boost member advocacy and loyalty within your association? Are you searching for a solution to achieve this desired outcome? Look no further! Our special guest, Simon Goldie, will be sharing valuable insights on how to strengthen member engagement and drive increased advocacy within associations. Get ready to uncover the key strategies that will help you achieve the desired result of enhanced member advocacy and loyalty.

My special guest is Simon Goldie

Simon Goldie, the director of advocacy at the Finance and Leasing Association, is a seasoned professional with a diverse background in market research and communications. With over 15 years of experience, Simon has honed his skills in understanding the needs of members and effectively advocating on their behalf. His expertise lies in crafting influential strategies and building strong relationships with key stakeholders, including government bodies and other representative organizations. Simon's role at the FLA involves coordinating efforts to ensure that the voice of the association's members is heard and their contributions to the economy are recognized. With a passion for aligning diverse perspectives and finding common ground, Simon plays a vital role in driving member engagement and fostering a culture of advocacy within associations. His commitment to enhancing member loyalty and success makes him an invaluable asset in the ever-evolving landscape of association management.

“You really should talk to other representative bodies that interact in your ecosystem. It's not necessarily your rivals, but it's others as well that your members' customers are interacting with. Bring them together and find a consensus and it makes life much easier and much more powerful when you're presenting to politicians.”
- Simon Goldie

In this episode, you will be able to:

  • Enhance member engagement and advocacy by understanding the importance of advocacy for associations.
  • Meet member needs and expectations through a strategic focus on advocacy.
  • Strengthen member advocacy and loyalty through collaboration with other representative bodies.
  • Experience the benefits of FLA membership through increased member engagement and advocacy.
  • Gain valuable input from members to shape effective advocacy strategies.

Nurturing Stakeholder Relationships

Having fruitful relationships with stakeholders and maintaining open lines of communication is crucial to any successful association. Good relationships can drive better results, as they encourage interaction, boost morale and overall performance, and foster a sense of community. Positive affiliation and communication with stakeholders is therefore key for associations striving for success. In his chat with Gordon Glenister, Simon Goldie shares some insights into how the FLA nurtures its stakeholder relationships. He uses the example of the FLA's working relationship with its members and other stakeholders as the bedrock of its successful advocacy strategy. He emphasizes that transparency in interactions and engagement with its members and stakeholders allows the FLA to effectively become an advocate for all its constituents. All of these partnerships culminate in a successful, empowered and valued membership body.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)

THE POWER OF VOLUNTEERING – WITH CEO OF SCOUTS UK MATT HYDE

Creating a Global Movement: Matt Hyde on the Worldwide Reach of Scouting - Matt Hyde

Unveiling the untold story of a man whose life has been forever intertwined with the power of community and belonging. Meet Matt Hyde, Chief Executive of Scouts, a man who knows the challenges and rewards of membership organizations like no other. But what sets him apart is the unexpected twist that left him with a shortage of volunteers and a waiting list of eager young individuals. How will Matt's journey in Scouts unfold? Brace yourself for a tale of transformation, resilience, and the unyielding human need to belong.

My special guest is Matt Hyde

Matt Hyde is the CEO of the Scout Movement and brings a wealth of experience in the membership sector. With his background at the National Union of Students and various membership bodies, Matt has a deep understanding of the power of community and belonging. He has witnessed firsthand the passion, engagement, and sense of association that comes with membership organizations. At the Scout Movement, Matt oversees the engagement of over 570,000 members, including both youth and adult volunteers. With a focus on skills development and experiential learning, Matt and his team are dedicated to creating a safe and inclusive environment where young people can thrive. Join us as Matt shares his insights on the power of volunteering and the impact it can have on individuals and communities.

“Membership has kind of flowed through my veins, you could say throughout my whole life.”
- Matt Hyde

In this episode, you will be able to:

  • Discover the power of volunteering in membership organizations and how it can create a positive impact on both the organization and the community.
  • Unleash the potential of building a strong sense of community and belonging within your organization to attract and retain dedicated volunteers.
  • Explore the challenges and opportunities involved in recruiting volunteers, and learn effective strategies to overcome them and build a strong volunteer base.
  • Create flexible and meaningful volunteer experiences that accommodate the diverse needs and schedules of volunteers, ensuring their engagement and long-term commitment.
  • Master the art of engaging and retaining volunteers by implementing strategies that recognize and appreciate their contributions, fostering a culture of appreciation and loyalty.

Exploring Challenges and Opportunities

Maintaining the interest of members and volunteers in today's digitally-driven world poses significant challenges. Understanding what motivates potential volunteers, along with incorporating digital platforms to enhance the volunteer experience, can yield remarkable results. While there are hurdles to overcome, the opportunities for growth and interaction offered by modern technology are immense, enabling organizations to attract and retain volunteers dynamically and effectively.

This podcast has been sponsored by RD Mobile - the complete events and membership engagement platform. Find out more RD Mobile | Virtual Event Platform and Member Engagement App (resultsdirect.com)