EPISODE 32: HOW TO GET 24M VIEWS ON YOUR CHANNEL – TIK TOK STAR SHERICE BANTON

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it ‘blew-up’ to over 24m views. Now a full-time creator she works with a number of top brands. Sherice talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about her life and her experiences as a content creator.

@shericebanton
@gordonglenister

Produced by Neil Whiteside at freedom:ONE

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EPISODE 31: HOW TO TACKLE SENSITIVE SUBJECTS

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about the amazing results achieved from a campaign run with the Internet Watch Foundation about how best to tackle the issue when you see indecent images online and how best to report them. After an extensive search, the campaign team found two top influences, Aaron Crascall and EmanSV2 both from very different backgrounds to front the story. Listen to find out more about what they did.

@gordonglenister
@brave_bison_io

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

EPISODE 30: INFLUENCER MARKETING TRENDS – IMPACT OF COVID-19

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.

Kampney is also the creator of Creatorscape, a unique insight into the key players in the industry. He talks about the growth and importance of online marketing. Recent stats from Bank of America says 8-weeks growth in 2020 has equated to that of the previous 10 years and traditional marketing has suffered hugely. People are spending even more time online but harassment and bullying are still prevalent.

View-time and livestream is considerably up year-on-year and engagement is also ‘way up’ says Kamphey. Come and listen to more of what Andrew has to say about some of the latest trends in influencer marketing.

@gordonglenister
@kampheyapproved
https://influenceweekly.co

Produced by Neil Whiteside at freedom:ONE

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EPISODE 29: HOW INFLUENCERS CAN PROTECT THEMSELVES

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the issues and protection required for influencer marketing with insurance expert Claire Templeton from leading insurance company Beazley.

@gordonglenister
https://www.beazley.com

Produced by Neil Whiteside at freedom:ONE

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EPISODE 28: GETTING DIVERSITY RIGHT

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns. The Black Lives Matter campaign has raised awareness of the importance of inclusion more than ever now.

@gordonglenister
@openinfluence

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)

EPISODE 27: CREATIVITY IS ALIVE AND KICKING

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance and value of creative content in the marketing mix.

@gordonglenister
@takumihq
@saadowsefiroth

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)