In 2024, hashtags remain essential for boosting engagement and helping users connect with larger audiences on Instagram. Whether you're trying to reach more followers or increase brand awareness, using trending hashtags is a must. Let's dive into the top trending Instagram hashtags of 2024 and how you can use them effectively for maximum engagement.
1. #AIeveryday
One of the most popular hashtags this year is #AIeveryday. As AI impacts everything from content creation to productivity, this trending hashtag helps users connect with the latest developments in artificial intelligence. It’s a great way for creators, businesses, and tech enthusiasts to join relevant conversations on Instagram.
2. #SustainableLiving
Environmental issues are top-of-mind for many users, and #SustainableLiving is a trending Instagram hashtag capturing this movement. This tag includes posts about eco-friendly tips, sustainable products, and green living ideas. For brands or influencers in the eco-space, using this hashtag is a great way to reach a community passionate about sustainability.
3. #DigitalNomadLife
As remote work expands, digital nomad content is trending. The #DigitalNomadLife hashtag connects users exploring travel and remote work. It’s ideal for anyone posting about travel, work setups, or lifestyle tips, helping you reach an audience seeking freedom and adventure.
4. #MindfulMoments
With mental health and wellness being key topics, #MindfulMoments is among the most relevant hashtags on Instagram. From meditation tips to self-care ideas, this hashtag is perfect for wellness creators and brands to share meaningful content that resonates with mindful living.
5. #Throwback2020s
Throwback posts have always been engaging, and #Throwback2020s lets users celebrate recent trends from the 2020s. It’s a fun, popular hashtag for bringing nostalgic content to your Instagram feed, ideal for connecting with audiences through shared memories.
6. #LearnWithMe
Educational content continues to trend, making #LearnWithMe a powerful, niche hashtag for creators sharing tutorials or insights. It’s widely used in posts about learning new skills—from cooking to coding. This hashtag fosters community by inviting followers to learn alongside the creator.
7. #ShopSmall2024
Supporting small businesses is more relevant than ever, and #ShopSmall2024 highlights products and services from local businesses. This branded hashtag works well on Instagram, where users love discovering unique, handcrafted items. It’s a great option if you're a small business or an influencer promoting local brands.
8. #FutureOfWork
With work models evolving, #FutureOfWork brings together conversations on remote work, productivity, and career advice. This relevant hashtag appeals to professionals looking to stay updated on workplace trends and is perfect for career coaches, business owners, or tech brands on Instagram.
9. #PetsofInstagram2024
Pet lovers dominate Instagram, and #PetsofInstagram2024 is a popular hashtag showcasing furry friends worldwide. From adorable pet photos to heartwarming stories, this trending hashtag is ideal for engaging audiences, especially for pet brands or animal-loving influencers.
10. #BehindTheScenes
Audiences appreciate authentic, unfiltered content, and #BehindTheScenes offers just that. It’s one of the best Instagram hashtags for showing the real side of content creation, from planning to production, helping you connect more deeply with your followers.
Maximizing Hashtags on Instagram in 2024
Using hashtags strategically can significantly boost your engagement, but knowing how many hashtags to use and which ones work best is crucial. Here are some quick tips:
- Use a mix of trending and niche hashtags: Combine popular hashtags with niche ones tailored to your content to expand your reach and connect with more targeted followers.
- Find trending hashtags through Instagram’s Explore page or tools: Instagram’s search function and tools like Hashtagify can help you find trending and relevant hashtags for your audience.
- Leverage branded hashtags: Create a unique hashtag for your brand, like #ShopSmall2024, to promote your products and encourage followers to tag you in related content.
- Limit hashtags for readability: While Instagram allows up to 30 hashtags, using around 5-10 targeted, relevant hashtags often works best for engagement without overwhelming the post.
With trending Instagram hashtags in your strategy, you’ll stay visible, relevant, and connected in 2024. Test out these hashtags, monitor performance, and adjust your approach to keep reaching the right audience. Happy hashtagging!
About the Author:
Gordon Glenister is an international expert on influencer marketing and membership. As 11 years at the helm of leading trade association, he has been instrumental in the setting up of the influencer channel of the Branded Content Marketing Association and also the Meetings and Events Support Association.