How to segment your membership

There are many different ways you can segment your membership. What you decide to call the levels will be driven by whether this is an organisational or an individual membership. The advantages of segmenting your membership is that this will help you deliver benefits that are relevant to your different audiences. A student member will have different needs to a large corporate for example.

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How to measure your membership effectively

Why membership is a new driver of revenue for lots of organisations, for established clubs, associations, institutes, gyms and many others, there is a an increasing need to review the traditional models of membership. Millennial’s and younger people are not joining traditional bodies in big numbers, they are used to sharing their own experiences and knowledge online. Continue Reading →