OVER 30% OF BRAND REVENUE WILL COME FROM INFLUENCER MARKETING, FT. RISHABH JAIN

Rishabh Jain is the co-founder and CEO of FERMÀT Commerce, the network powering distributed e-commerce, built to enable creators to embed brand direct shopping experiences on their own sites. Prior to that he was an executive at LiveRamp (NYSE:RAMP), where he led the new business teams, successfully launching 3 new businesses inside of LiveRamp. Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing. He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT.

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TOP METAVERSE INFLUENCER UNVEILS WHAT THE METAVERSE REALLY IS

Sharad Agarwal is the Chief Metaverse Officer of Cyber Gear. He started the first digital agency in the Middle East, Cyber Gear at cyber-gear.com in 1996. In 2010, Cyber Gear started offering AI, Big data and other Fourth Industrial revolution technologies at cyber-gear.ai. In 2019, Sharad launched ONLYwebinars.com, which hosts corporate and community webinars and podcasts (ONLYpodcasts.io) for a global audience. Cyber Gear entered the metaverse space in 2021 and is offering solutions in the areas of Web3 and NFTs at cyber-gear.io. Sharad’s latest ventures are Meta Shapers community at meta-shapers.com, and Meet the Metapreneur at meetthemetapreneur.com. Sharad has interviewed impact leaders, Vishen Lakhiani, Founder of Mindvalley and Dalia Feldheim, author of ‘Dare To Lead Like A Girl’ at impactleaders.io. Sharad joined the World’s Top 200 Business & Technology Innovators Powerlist announced by engatica. Sharad is also a Speaker at many international conferences on topics related to Metaverse and Web3.

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GREENLAND’S TOP INFLUENCER SHARES HER STORY FT. QUPANUK OLSEN

In this episode we interview Qupanuk Olsen, Greenland’s biggest influencer with a thriving TikTok and YouTube channel. She talks about the wonders of this amazing country that has less than 60,000 inhabitants. Q and I talk about some of her videos that have reached millions of views and everything from what Greenlander’s eat, to the weather, the way of life and so much more – Her links are below:-

Qupanuk Olsen’s Socials: TikTok | Facebook | Instagram | YouTube

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LIVESTREAMING IS THE FUTURE – AND WHO IS THE LIPSTICK KING?

Erica Yang is the founder and CEO of Real Hype Creative, an Innovation Agency for Creatives and Brands. Erica, was an established Wall Street investment banker before she went into the entertainment world and started her film production and celebrity agency. Her success allowed her to expand and launch Real Hype Creative, an Innovation agency (TikTok parent company ByteDance is an investor), who is disrupting the world of Web3, E-Commerce Live Streaming, Influencer marketing and TikTok Matrix. With offices in LA and Shanghai, Real Hype is bringing future-shaping digital creation models overseas to grow brands and celebrities, including Steve Aoki, Akon, and Segway, just to name a few. Through the power of creative short video content, influencers, and e-commerce live streaming, her agency, Real Hype, is a ‘one-stop shop’ for global brand marketing, utilising the most cutting-edge technology from Web3, NFTs, Virtual Influencers, the metaverse, and more.

Website | Instagram | LinkedIn

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DATA STILL RULES IN THE INFLUENCER SPACE FT. NISARG SHAH

Nisarg Shah is the Co-Founder & CEO of Affable.ai. Affable is building an AI platform to help brands run highly effective influencer marketing campaigns. Using the power of Big Data and Machine Learning, Affable helps brands like H&M, Lenovo, and Nespresso as well as eCommerce brands like BlendJet engage with the most authentic and relevant influencers. At Affable, Nisarg works closely with marketers helping them to use the data and insights to plan and measure their influencer marketing strategy. Affable is backed by Prime Venture Partners, Decacorn Capital, SG Innovate, and Entrepreneur First. In this episode we talk about how data still rules the influencer space and how its making it even more attractive for brands to invest in

Affable | Newsletter | LinkedIn | Twitter

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WHY GIFTING TO INFLUENCERS IS THE WAY TO GO FT. ZAK STAHLSMITH

Zak Stahlsmith is the founder of Apexdrop an influencer marketing agency that specialises in managing gifting campaigns at scale. Apexdrop works with emerging and fashionable brands like WearPact, Fount, Dermalogica, and Jon Josef, as well as consumer brands like Dropps, Abby +Finn, and Derma-E affordably In this episode we dive into the benefits of gifting campaigns with nano and micro influencers.

Follow Zak on LinkedIn

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HOW JÄGERMEISTER WORKS WITH INFLUENCERS FT. CHRISTIAN STINDT

Christian Stindt is the Marketing Director at Mast-Jägermeister UK, the third largest spirits brand in the UK for the on-trade. He and his team are on a mission to give consumers the best nights of their lives, and to show them that Jägermeister tastes best when consumed as an ice cold shot at -18°C. He has over ten-years experience in the spirits industry and has managed a variety of markets in Europe including Spain, Italy, The Netherlands, Turkey and more in commercial and marketing roles. Chris mentions collaborations with 474 and influencer agency Raptor

You can follow Christian on LinkedIn

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FROM CREATOR TO RUNNING AN AWARD WINNING AGENCY FT. BECKII FLINT

Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A ‘veteran’ Influencer herself, Beckii has been creating content online since the age of 12. Her first-hand experiences of the process behind the content gives a invaluable insight into the needs of all parties involved when running influencer marketing campaigns. Raised in the Isle of Man, she moved to London in 2016 to work at an influencer tech start-up, and co-founded Pepper Studio in the Spring of 2019. In 2021 she was recognised as one of Forbes ’30 Under 30′. Formerly, Beckii created content online under the name Beckii Cruel, and began on YouTube creating dance videos to Japanese pop music. These videos went viral, and saw a career performing in Japan in her early teens, and a feature documentary on BBC3 in 2010 (Beckii: Superstar at 14). She regularly contributes fascinating industry insights on topical events in the news, including BBC Radio 4 Today Programme and 5 Live Wake Up To Money. She spoke in the House of Lords to give evidence to an inquiry into influencer marketing in 2017, and gave evidence to the Department for Media, Culture, and Sport (DCMS) inquiry into influencer culture in 2021.

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