Gain insights into membership bodies and associations through the Membership World Podcast hosted by Gordon Glenister.
In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and…
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research…
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the…
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the industry is moving and where she feels it needs to go. Jeanette has run global influencer marketing campaigns for Jaguar Landrover in 24 different markets. You really do need to understand the local cultures and traditions, get it wrong and it can be a costly mistake.
@jeanetteokwu
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at freedom:ONE
In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to Ashton Kutcher and has worked with Celebrities like ’50 Cent’ and Tyra Banks as well as being behind the first ever influencer agency founded by P-Diddy, Ari Emanuel and Oliver Luckett.
@karynspencer
@thebcma
Produced by Neil Whiteside at freedom:ONE
In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting influencer marketing and branded content. Haem is a storyteller and a global Creative Strategist, Omni-channel Marketer and Branded content expert. A speaker and panelist, she co-hosts the BCMA Canada Candid chats and actively advocates for diversity and inclusion. She started by telling me a little about her personal story.
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at freedom:ONE
Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates (fans) come often be seen as more authentic and deliver higher engagement than big celebrity endorsers.
@paularcher
@thebcma
Presented by @gordonglenister
Produced by Neil Whiteside at freedom:ONE
Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an influencer campaign. Whether it’s on Instagram or YouTube, you need to look at influencer engagement rates, content quality, values match and so much more. As someone who negotiates with influencers on a daily basis, we hear from the expert on what it takes to get it right.
@gordonglenister
Produced by Neil Whiteside at freedom:ONE
We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the fact there is a vast array of insights available currently, but the ‘thought leaders’ and ‘change makers’ that are winning, are those that are helping their clients make sense of it. Will technology help thought leaders develop more of their personal brand?
@warrencass
@gordonglenister
Produced by Neil Whiteside at freedom:ONE
2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer manager at Visit Britain Marianne Fakinos. Charlie talks about how more outdoor and adventure brands have approached him and one of the projects involved canoeing the length of the Thames. One of the campaigns Visit Britain ran in September involved a diverse micro influencer group and not just from travel but from other niches like lifestyle and fashion with some really great results.
@the.travel.project
@visitbritain
@gordonglenister
Produced by Neil Whiteside at freedom:ONE