Category: Influencer Marketing Podcast

Amy Rowlinson is the host of the successful podcast called ‘Focus on Why’, but it wasn’t the first one Amy hosted. She used to run a property podcast but then at the beginning of lockdown her business partner suggested they stop it. As it happens it was the best thing she did, because Amy had been talking a lot about purpose within business so this transition was a natural one. Amy speaks at all sorts of events on her key subject and is an active member of the Professional Speakers Association. She is also an active volunteer from the Olympic Games to cricket and has won an OSCAs award presented to her by Michael Vaughan at Lords Cricket for her services to Cricket. Her influence was also apparent with a tragic accident that affected her son, having to have emergency brain surgery within hours of playing a game of rugby. A very personal post that followed she put on LinkedIn has attracted over 150,000 views. Amy says what I have seen from that is the power of sharing a message. Listen in to this heart-warming interview.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Ismael El-Qudsi is the founder and CEO of Influencer marketing platform Social Publi. Like many PR agencies in the early days of influencer marketing they realised having huge excel files kept updated with influencer data was a huge challenge. In addition to that Ismael says not everyone has a PayPal account. Social Publi works in 35 countries and many of the campaigns running are between 50-200 influencers at the same time so having a proper management tool is essential. Social Publi have over 300,000 influencers signed up to their platform and therefore the data is being driven by the recipients. Ismael shares more of his insights on this great podcast.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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David Morneau is the CEO of US based Inbeat agency – specialising in micro-influencers. Micro-influencers can create great value for your investment, they often don’t have agents. The brand fit with the influencer relationship is so important. David talks about how to budget for campaigns. Could you run a pilot to see how they engage with perhaps a free product. Understanding how to create an effective ROI is still a challenge for some. Phoneloops is a brand who have 1,000 ambassadors in place, they can ‘ship’ them because it’s a low cost product. It would be different if it was a higher value product.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episide we speak to the founder of 3BLACKDOT Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They’re vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.

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Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

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In this episode we hear from Helen Wills who started her blog Actually Mummy in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen’s podcast Teenage Kicks on all podcast platforms.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at freedom:ONE

Support the show (http://www.thebcma.info/membership)