With General Election campaigning well under way in the UK, Gordon Glenister (Global Head Of Influencer Marketing at the BCMA) speaks with Gordon Young from The Drum, and PR Week’s Editor, John Harrington, to get their take on the role of influencers in political campaigns.
Produced by Neil Whiteside at freedom:ONE
In this episode we look at the reults of a recent BCMA/Whalar survey of Influencers; and we take an in-depth look at the industry with Jack Morel-Paulo, Head of Influencer Marketing Strategy at Onalytica.
Presented by Gordon Glenister, Global Head of Influencer Marketing at the BCMA
Produced by Neil Whiteside at freedom:ONE
In this episode we’ll be looking at how talent works with brands.
Host Gordon Glenister, Head of Influencer Marketing at the BCMA, will be talking with William Soulier – Founder & CEO of Talent Village; and Adam Field, Head of Global Fan Engagement at Chelsea Football Club.
Produced by Neil Whiteside at freedom:ONE
In the latest episode of ‘Influence’ host Gordon Glenister, Head of Influencer Marketing at the BCMA, takes a look at the Influencer market in the United States of America.
Featuring Brett Garfinkel of Sylo; Dave Dickman of Tagger and ‘The Oprah of LinkedIn’ – Goldie Chan.
Produced for The BCMA by Neil Whiteside @ Freedom:ONE
In this episode we look at both ends of the Influencer market; meeting micro-influencer Louise Simpson, and Amie Shearer from internet giant Mumsnet.
Plus Vic Miller from Brandwatch gives us her three top tips for a successful Influencer marketing campaign.
Presented by Gordon Glenister, Global Head Of Influencer Marketing at the BCMA (www.thebcma.info), the new association supporting Influencers
Produced by Neil Whiteside at Freedom:ONE
In this episode we examine the legal aspects of being an influencer, with industry expert Jo Farmer, Partner at leading law firm, Lewis Silkin. Jo leads the firm’s Brands & Intellectual Property group and advises clients on their advertising and marketing campaigns and exploitation of intellectual property rights and content.
Presented by Gordon Glenister.
Produced by Neil Whiteside at Freedom:ONE
Gordon Glenister, Global Head of Influencer Marketing at the BCMA, presents the latest edition on the podcast that shines a spotlight on the global Influencer industry.
In this edition he meets former Big Brother finalist turned Influencer, Akeem Griffiths, and examines the pressures on mental health that being in the public eye can bring.
There’s news from the recent Digital Marketing World Forum, and a look at upcoming industry events.
Plus, three top tips for a successful Influencer campaign from an industry expert.
Produced by Neil Whiteside at Freedom:ONE.
In this first episode, we look at the world of the Micro-Influencer; we discuss the role of the BCMA in the Influencer world; and look ahead to some exciting events coming up – plus, we have a pair free tickets to a major event to give away. Featuring Andrew Canter, Global CEOof The BCMA and influencers Sarah Mulindwa & Fernanda Zorzal.
Presented by Gordon Glenister, Global Head of Influencer Marketing, BCMA
Produced by Neil Whiteside, Freedom One
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, and keep your members happy? Regular, thoughtful, and personal engagement.
When you are looking at your membership model, make sure you investigate a range of suppliers. Off the shelf options can be very cost effective but limited on specific requirements you may have and that’s a trade off you need to consider with a bespoke solution.