Tag: latest-episode

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin – Connect HERE

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We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. With her extensive background in online marketing, online advertising, and public relations, she has developed a turnkey solution that offers licensing, distribution, and syndication services for any film or TV show, with fast and proven results.

Bonnie’s mission is to support and empower video creators and filmmakers to reach their audiences and generate revenue from their content, without the hassle and complexity of dealing with streaming networks, agents, and aggregators. she has leveraged my deep relationships and expertise in the industry to negotiate thousands of licensing deals and generate millions in revenue for our clients.

She is also a certified corporate performance coach from Columbia University, a business marketing strategist, a renowned speaker, a branding consultant, and a four-time author, with multiple awards and honours for her entrepreneurial and leadership achievements. I am passionate about sharing my knowledge and insights with others, and she has been featured on NBC, ABC, FOX, The New Morning Show, and other high-profile media outlets. Find Bonnie on LinkedIn

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Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms’ shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startups, creators have a built-in advantage: they deeply understand their audiences. With access to real-time engagement data and firsthand insight into what resonates, they are uniquely positioned to develop products and services that authentically connect and sell.

Jennifer Glen, General Manager, Americas at Squad, talks about how this trend is reshaping the business landscape? She shares real-world examples, from Alex Cooper’s Unwell to influencers she works with directly like @whatsgabycookin (1M followers), who turned her platform into a thriving company.

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Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to help online entrepreneurs succeed on the platform. Find him in Linkedin

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Since 2015 Catherine Kay has been documenting and developing her journey as a freelance illustrator, and slowly over those years have been building the wonderful world of Katnipp. And now she has a small studio by the sea in the North east of England, where she, her husband Dean and his brother Mike work hard to get all these adorable characters & creations out there and hopefully put a smile on faces! Katnipp is the heart and soul of their brand, inspired by Catherine. Just like Catherine, Katnipp embodies creativity, passion, and whimsy in every product. See https://katnipp.com/ for more information

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